Painting can be a transformative experience, completely rejuvenating your living space and adding a personal touch. But to achieve the best results, it's essential to choose the right paint brand before diving into the world of colors. One brand that stands out for its exceptional quality is Benjamin Moore, with their exclusive AURA® Interior Paint. In this review, we'll delve into the engineering marvels behind AURA paint and unveil why it's considered the best interior paint available today.
Exclusive Colors & Unmatched Color Stay
AURA premium paint offers a unique and exclusive color collection known as Color Stories®. These shades are not available in any other Benjamin Moore paints, making them perfect for creating sophisticated color schemes and bold accent walls. What makes these colors truly exceptional is the intricate blending of five to seven pigments, resulting in complex depth and elevated hues. From vibrant to subtle, Color Stories has it all.
The AURA Color Stories collection
AURA paint is not only about creating stunning colors but also ensuring their longevity. Thanks to the exclusive Color Lock® technology, AURA paint is extremely fade-resistant. The acrylic formula locks in the color pigments, guaranteeing that your walls will retain their vibrancy even with repeated scrubbing. With AURA paint, your home will look as fresh as the day it was painted, even after years of wear and tear.
Color Lock Technology in action
Unmatched Performance
Beyond its stunning colors, AURA paint sets itself apart with its exceptional performance. This high solids paint is formulated to provide phenomenal coverage, allowing you to achieve a flawless finish with fewer coats. Whether you prefer spraying or rolling, the high-hiding formula ensures that your cut-in edges seamlessly blend with the rolled surface areas. Say goodbye to uneven coverage and hello to a smooth, professional-looking result.
Cutting-Edge Technology at Play
The technology behind AURA paint is where its true magic lies. With increased volume solids, AURA paint boasts richer hues and enhanced durability. Forty-eight percent of AURA paint comprises quality solids, the highest volume solids of any paint on the market. This ensures that your walls not only look fantastic but also stand the test of time.
Increased Volume Solids for outstanding performance
AURA paint's acrylic resin formula further elevates its performance. Engineered to create a substantial film formation from the very first coat, this unique formula requires less paint, saving you both time and money. The high-hiding formula combines long-term durability with superior depth of color and sheen retention, ensuring that your walls retain their luster for years to come.
Acrylic Resin Formula for enhanced durability
Another groundbreaking technology found in AURA paint is the proprietary Color Lock® formula. This technology captures the color pigments within special binding molecules, locking them into the paint film. As a result, AURA paint boasts superior resistance to color rub-off, scuffs, and fading. With AURA paint, your walls will remain vibrant and beautiful for years to come, making it the top choice for homeowners looking for the best paint for their interior design projects.
Proprietary Color Lock Technology preserving color integrity
Gennex® Color Technology: A Revolution in Colorants
Benjamin Moore takes paint technology to the next level with their Gennex® Color Technology. Unlike other paint brands, Benjamin Moore has designed an environmentally-friendly colorant system specifically for their paints. Gennex waterborne colors offer vibrant, true colors with proven longevity across the entire spectrum. By removing unnecessary chemicals, Benjamin Moore has created a simpler, stronger colorant formula that ensures exceptional durability, even in darker shades.
Gennex Color Technology for vibrant, long-lasting colors
As you can see, Benjamin Moore's AURA paint is more than just paint. It's the result of years of engineering and innovation, making it the go-to choice for designers and professional painters. Once you've experienced the excellence of AURA interior or exterior paints, choosing the right finish for your project is the next step in creating the perfect ambiance in your home.
So, why settle for less when you can have the best? Select Benjamin Moore's AURA paint and unlock the true potential of your living space.
