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When it comes to designing internal web pages, there are certain elements that should not be overlooked. These pages serve as a platform to provide detailed information about your services, FAQ, resources, pricing, and more. In this Total Web Company series, we will highlight the essential design features that every internal web page should include.
9 Must-Have Internal Web Page Design Features
Headlines
The first thing your visitors will notice on your internal pages is the headline. It should be clear, compelling, and give your audience a brief idea of what the page is about. Make sure to support your main headline with sub-headings that keep the flow of the page and drive your message home.
Logo & Branding
Consistency is key when it comes to branding. Your logo should be prominently displayed on each page of your website, including the internal pages. Additionally, your internal pages should reflect your brand's tone and style through imagery, copy, and color scheme.
Imagery
Visuals play a crucial role in capturing your audience's attention. Each page of your website should include attention-grabbing photos that align with your website's style and the topic of the page. On internal pages, consider including images of your products, employees, and customers interacting with your goods and services.
Consistent Navigation
A well-designed internal page should have consistent navigation. The header navigation should always be visible at the top of the page, providing easy access to important sections of your website. Make sure to include the homepage, about, contact, and other crucial internal pages in your navigation menu.
Relevant, SEO-Driven Copy
To ensure that search engines recognize your internal pages as authoritative and rank them highly, it's essential to have relevant, SEO-driven copy on each page. Tailor the content of each page to target specific keywords and aim for around 400 words of relevant copy to support your keyword.
Call to Action
Regardless of the page your visitors are on, you want them to take action. Whether it's making a purchase, filling out a form, or subscribing to your newsletter, every internal page should contain clear call-to-action buttons and phrases to guide your audience towards the desired action.
Contact Information
Always make it easy for your clients to get in touch with you. Include contact information, such as a contact form, phone number, and/or email address, on your internal pages. This ensures that visitors can reach out to you no matter where they are on your website.
Internal Linking
Make the most out of your internal pages by linking them to each other. This internal linking strategy not only strengthens the SEO value of your pages but also drives traffic throughout your website. Guide your visitors to relevant content and keep them engaged with your brand.
Footer
Don't forget about the footer! Every page of your website, including the internal pages, should have a footer. It serves as a valuable resource for your website visitors, providing company information, such as hours, location, and contact details, as well as additional navigation to explore more pages on your website.
Experienced Website Design Help
If you need professional advice for your website design or other digital marketing needs, the web designers at Total Web Company are here to assist you. Alongside custom website design, they offer services like digital marketing, local SEO, PPC campaigns, and much more! Trust the experts to help you create an impactful online presence.
Remember, a well-designed internal web page can effectively showcase your brand and provide valuable information to your visitors. By incorporating these critical elements into your design, you can create a seamless user experience and drive conversions.
