Zillow for realtors: The ultimate guide to success in your market
The real estate market has evolved, and with 81% of buyers starting their journey online, it's crucial for realtors to establish a strong online presence. Zillow, the leading real estate website in the United States, offers realtors an opportunity to connect with potential clients, boost their reputation, and stand out from the competition.
Claim Your Profile to Build Your Online Presence
Your agent profile on Zillow serves as your online business card. By claiming your profile, you can secure top placement on your listing detail page and capture the attention of potential buyers. If you haven't done it already, create your free agent profile on Zillow or locate and claim your existing profile.
How to Create Your Zillow Free Agent Profile:
- Visit Zillow and search for your name or brokerage.
- If your profile is not found, create a new one.
- If you locate your profile, claim it to gain control.
Your agent profile should include:
- A professional, high-resolution headshot.
- A brief but engaging bio that reflects your personality.
- Reviews from satisfied clients.
- A list of past sales.
- Specialties such as relocations, investment properties, or luxury homes.
Profile Accuracy and Consistency
Ensure that your profile information across various platforms is consistent. This includes general sites like Google and Facebook, as well as real estate sites such as Zillow, Trulia, and Realtor.com. Consistency sends a relevancy signal to search engines, improving your search ranking.
Managing this task manually can be time-consuming, especially when you're focused on providing an exceptional client experience. Consider using Birdeye Listings, a platform that streamlines the process by managing, updating, and tracking all your business listings in one place.
Build Your Online Reputation on Zillow
Once you have a detailed profile on Zillow, you can set yourself apart from other realtors by showcasing client reviews. Positive testimonials from past clients can attract more leads, enhancing your credibility and reputation.
How Can Clients Write Reviews on Zillow?
To write a review on Zillow, clients need to create their own Zillow profile. Once they have an account, they can find your profile, navigate to the reviews section, and click the "Write a review" button to submit their feedback.
How Can You Get Reviews from Clients?
Make it easy for clients to write reviews by sending them a direct link to your Zillow profile via email or text. Statistics show that text review requests have a 32% click-through rate, while emails have a 22% click-through rate. Sending both ensures the best results.
Remember, it's essential to request reviews from all your clients, even the unhappy ones. This shows that you care about their satisfaction and provides an opportunity for improvement. Automating review requests with Birdeye can help you streamline the process and ensure every client receives a review request.
Pro tip: Send review requests within one or two days of closing on the property for the best response. The experience will be fresh in your client's mind, increasing the likelihood of an accurate and detailed review.
Customer reviews not only help potential clients in their decision-making process but also impact your search engine optimization (SEO). The more reviews and higher ratings you have, the better chance you have of ranking higher in search results.
Connect with More Consumers on Zillow
While a strong profile and positive reviews are valuable, sometimes you need extra exposure and engagement. Zillow Premier Agent, a paid lead generation solution, offers realtors enhanced visibility and credibility.
How Zillow Leads Work
By purchasing specific zip codes, Zillow Premier Agents are displayed on all relevant listings within those areas. This labeling establishes you as a local market expert, increasing your credibility. Zillow's paid lead solution also provides resources like immediate lead response, confirmation of intent to purchase, and live phone introductions to Premier Agents.
Responsiveness Impacts Conversion Rates
Studies show that conversion rates significantly drop after five minutes, emphasizing the importance of immediate lead response. By using Birdeye Messaging, you can engage with leads from various platforms, including Facebook, Instagram, and Google, all in one inbox. Tools like Messaging, Webchat, and Video Chat enable seamless communication with your clients on their terms.
Frequently Asked Questions About Zillow for Realtors
How Can Birdeye Help Real Estate Agents?
Birdeye specializes in enhancing client experiences for real estate businesses. With Birdeye, you can automate review, referral, and survey requests throughout the buying or selling process. The platform offers integrations with popular real estate systems like Yardi, Appfolio, Buildium, and Follow Up Boss.
Original article published by Saigon Intela
