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Techniques & Strategies For Raising Real Estate Capital

CEO Khai Intela
Owning real estate has long been associated with the American dream. It offers a path to financial freedom and is considered one of the best investment opportunities available. The housing sector has consistently performed well,...

Owning real estate has long been associated with the American dream. It offers a path to financial freedom and is considered one of the best investment opportunities available. The housing sector has consistently performed well, making it an attractive option for those looking to invest. However, one crucial element is required to get started - capital.

But here's the thing: you don't necessarily have to use your own money to invest in real estate. It is entirely possible to invest solely through other people's money, or what we call OPM. The key is to attract investors who are interested in funding your real estate ventures. To do that, you need to sell yourself and your vision just as much as the property you're planning to invest in.

What Are Real Estate Ventures?

Real estate ventures are entities that play a vital role in developing and financing large real estate projects. Joint real estate ventures involve two parties teaming up to tackle a single project. Investing in real estate ventures offers several benefits, including equity for the future, high return on investment, cash flow for retirement, a strategy for college funds, a hedge against inflation, depreciation tax breaks, and property appreciation.

How To Raise Capital For Real Estate Investing: 8 Techniques

To invest in real estate, you need funding. Raising money for real estate deals is crucial, and understanding how to secure appropriate funding is the foundation of every successful deal. Here are six sources that investors rely on the most:

1. Private & Hard Money Lenders

Private and hard money lenders are popular sources of funding for real estate investors. Unlike institutionalized banks, these lenders work for themselves and are actively looking to lend their funds. They provide short-term, high-rate loans based primarily on the subject property. Having a perfect credit score is not necessary, but a good work ethic and a promising property are essential. The speed of implementation provided by private and hard money lenders makes raising capital for real estate deals much easier than before.

2. Self-Directed Accounts

Retirement accounts can also serve as a trustworthy source of funding for real estate ventures. By self-directing their IRAs or 401(k)s, investors can use their retirement savings to invest in real estate. The profits made from these investments must be returned to the account, but they can grow tax-deferred, increasing long-term profits.

3. Private Placement Memorandums

Private placement memorandums allow real estate entrepreneurs to raise capital by selling securities to other investors. This strategy, though misunderstood by many, can be an excellent source of funding.

4. Wholesaling

Wholesaling, while not traditionally considered a funding source, can provide quick funds for savvy investors. By assigning contracts, investors can make money on a wholesale deal without using their own capital. Although not guaranteed, wholesaling can help raise capital for real estate deals when executed properly.

5. FHA Investment Loan

FHA loans, backed by the Federal Housing Administration, can be used to invest in real estate as long as the property serves as the applicant's primary residence. This provides an opportunity for buyers to generate rental income while living on-site. Specific requirements include a credit score of at least 580 and a down payment of around 3.5 percent.

6. Peer-to-Peer Loan

Peer-to-peer loans involve one investor loaning funds to another. This method has gained popularity as more investors explore real estate investing. The loan amounts, interest rates, and requirements vary from lender to lender.

7. Crowdfunding

Crowdfunding allows multiple investors to contribute funds to a project. It provides an alternative to relying on one or a few financing sources. Investors contribute varying amounts, and in return, they own a portion of the project and receive a share of the profits.

8. Home Equity

Using the equity in a property through a home equity line of credit (HELOC), investors can finance other investments or make repairs and renovations to the property.

How To Secure Real Estate Investment Capital

Knowing where to find funding sources is crucial, but it's equally important to understand how to secure the money once you've identified potential sources. To attract venture capitalists and private money lenders, you need to demonstrate certain qualities:

Seasoned Experience

Experience instills confidence in those investing their money. However, lacking experience doesn't mean you can't succeed. New investors can compensate by being prepared, knowledgeable, and detail-oriented. Confidence and thorough preparation can go a long way in gaining the trust of lenders.

Team Composition

Real estate is a people business, and working well with others is crucial. Lenders place emphasis on the rapport you have with your team. A competent team with the right leader can accomplish great things. Passion, tenacity, flexibility, commitment, teamwork, coachability, and knowledge are essential qualities for a successful team.


The deal you present to lenders should be exciting and present clear benefits. Run the numbers, explain the potential return on investment, and leave no stone unturned. Demonstrating that you have done your due diligence and can mitigate risk strengthens the opportunity you present.

Raising Money For Commercial Vs. Residential

Investors may have a preference for either commercial or residential financing. While residential deals may require less funding, commercial deals offer high-profit margins that are attractive to lenders. Both types have their perks and challenges, so maintaining a large network and utilizing various financing methods can be advantageous.


Raising capital for real estate requires more than just finding funding sources. It also involves presenting your strengths and proving why investors should trust you with their money. While the property is important, investors look for experienced individuals who can take care of their investment and return it with interest. A sound real estate education, a competent team, and a compelling opportunity are key components of successful real estate investing.

Are you ready to start taking advantage of the current opportunities in the real estate market? Click the banner below to register for a FREE online real estate class and learn how to get started!