Imagine scrolling through property listings and coming across a captivating video that takes you on a virtual tour of a house. You get to explore each room, admire the stunning views from the backyard, and get a sense of the neighborhood. This immersive experience is what real estate videography is all about.
What Is Real Estate Videography?
Real estate videography goes beyond traditional photography by creating dynamic videos that showcase a property from every angle. It includes interior and exterior videos, aerial shots, and carefully curated visuals that bring a house to life. The goal is to help potential buyers or renters visualize themselves in the space, even before stepping foot inside.
Image: Person uploaded photos from a camera onto a laptop
Types of Videos to Use in Real Estate
Different types of videos serve specific purposes in real estate marketing. Here are some common ones:
Walkthrough Video Tour
The most popular type of real estate video, the walkthrough video tour gives viewers an immersive experience, allowing them to visualize themselves living in the house.
Aerial Video
Aerial videos provide a unique perspective by showcasing a property's exterior and its surroundings. Using drones, these videos capture the neighborhood, nearby amenities, and scenic views.
About Video
An about video introduces the realtor or property manager, establishing trust and showcasing their expertise. It's an opportunity to connect with potential buyers and demonstrate the value they bring to the table.
Key Benefits of Real Estate Video Marketing
Real estate videography is more than just a trend; it yields tangible benefits. Here are some of the key advantages of incorporating video into your marketing strategy:
- Increased lead generation
- Higher website traffic and online presence
- Faster selling times
- Reaches a broader audience
- Reduces unnecessary property viewings
- Builds trust with potential buyers
- Increases the likelihood of working with a real estate agent
Average Pricing Rates for Real Estate Videography
You might be wondering about the cost of real estate videography. On average, expect to invest anywhere from $700 to $1,400 for a photography and videography package. However, many videographers offer customized services to accommodate specific needs and budgets.
Factors that influence pricing include:
Experience and Equipment
The expertise and quality of equipment a videographer brings to the table will affect the pricing. Investing in skilled professionals with state-of-the-art gear ensures the video captures the true value of your property.
Location and Travel
If the property is located far away or requires extensive travel, it can affect the overall cost. Travel expenses may be added to the package to accommodate the videographer's time and effort.
Property Details
The complexity of the project, such as the property's size, condition, and desired shots, influences pricing. Large properties with extensive interior and exterior coverage may require more editing time and resources, increasing the cost.
Length of Video
Longer videos that encompass multiple rooms, amenities, or locations will naturally require additional content and editing time, impacting the price.
Additional Features
Special features like scripts, drone footage, virtual tours, music, and virtual staging can enhance the video's quality but may incur extra costs. Discuss these options with your videographer to create a customized package.
Copyright Fees
Ensure that your videography package includes indefinite commercial usage rights. It's important to clarify any copyright fees and licensing details to avoid any future complications.
Editing and Revisions
Most packages include editing and revisions, but it's crucial to understand what is covered. Some videographers may require additional payment for edits beyond what is initially agreed upon.
Packages and What's Included
Real estate videography packages typically cover all essential aspects, including travel, shooting time, editing, and revisions. Some packages may even include additional features like interior and exterior photography, headshots, aerial photography, or property websites.
Is Real Estate Videography Worth It?
Absolutely! Real estate videography offers a fantastic return on investment. Statistics show that video marketing increases lead generation, builds credibility, and boosts ROI. When considering which video service and package suits your needs and budget, Flux Media is here to help.
At Flux Media, we specialize in professional real estate videography and photography. Our team is dedicated to taking your marketing to the next level. Get in touch with us today and let's create captivating videos that make a lasting impact.
