Marketing Yourself as an International Real Estate Agent

CEO Khai Intela
The real estate market is constantly evolving, and as a real estate agent, it's crucial to stay ahead of the game. One way to do that is by positioning yourself as an international real estate...

The real estate market is constantly evolving, and as a real estate agent, it's crucial to stay ahead of the game. One way to do that is by positioning yourself as an international real estate agent. In this article, we will explore how you can promote yourself as an international agent and provide strategies, examples, and observations that have helped agents and clients succeed in the global real estate market.

Understanding the Role of an International Real Estate Agent

An international real estate agent is a realtor who specializes in helping clients purchase properties or expand their businesses in countries around the world. They may assist clients from overseas in finding homes in their home country or help clients find homes in other countries based on their preferences.

These agents not only help clients buy and sell properties but also provide professional advice on real estate trends in specific regions. They play a crucial role in supporting businesses looking to expand into foreign markets and individuals interested in investing in overseas properties.

Being an international real estate agent can be an exciting career choice for those interested in international brokerage, regional market conditions, and selling properties overseas. It offers the opportunity to increase revenue and explore different cultures worldwide.

Understanding the International Real Estate Market

To thrive as an international real estate agent, it's essential to understand the international market and its dynamics. Research, reports, trends, and online information can provide insights into the market and its nuances. Understanding customer needs and wants, investment trends, foreign buyer activity, and managing listings and leads are key factors to consider.

By staying informed and developing a strategic approach, you can impress both your property sellers and foreign buyers. Utilize digital tools and research findings to gain a competitive advantage in the global real estate market.

The Global Agent Program

One effective way to attract foreign buyers is by listing your properties on international real estate portals. The Global Agent program offered by Properstar, for example, provides a paid subscription with numerous benefits. The program ensures that your listings are published in over 60 countries on 100+ property portals.

Properstar's Global Agent program enhances the visibility of your listings by translating them into the language of your target audience, showcasing agent profiles, and placing listings higher in search results. This program offers a valuable opportunity to connect with global clients and significantly increase your revenue.

Marketing Yourself as an International Real Estate Agent

Developing a strong personal brand is crucial for success as an international real estate agent. Through your sales and marketing activities, your clients should have a sense of your goals, skills, and unique selling points. Resonating with your clients through a strong personal brand is key.

In today's digital age, having an online presence is vital. Actively engage with others on social media, maintain a professional website, and share articles and insights on topics within your expertise. By participating in industry conversations and sharing your listings on platforms like Properstar, you can attract interest from potential buyers and sellers. Create a comprehensive online profile that highlights your credentials and contact information, as well as showcases your listed properties.

Differentiating Yourself in the Global Market

The world is more connected than ever, and international property transactions are on the rise. To impress your selling clients, you need a robust global marketing strategy that maximizes the exposure of their properties to global buyers.

ListGlobally and Properstar offer marketing resources that can help you efficiently access your target market and engage with key individuals before launching your campaigns. These resources include global agent marketing kits, luxury marketing kits, customized resources for buyers and sellers, and share reports for clients. Leveraging these marketing materials can give you a distinct advantage in the international real estate market.

Skills for Working with International Buyers

Working with international buyers requires specific skills and knowledge. The rising interest of foreign buyers in purchasing properties abroad presents a unique opportunity for global agents. To effectively work with international buyers, it's crucial to understand their needs and expectations.

Conduct thorough interviews to determine their criteria and preferences, and use visual content to showcase properties that align with their requirements. Provide them with a comprehensive summary that helps them imagine life in the property and emphasizes any potential investment opportunities. Additionally, be prepared to advise local clients on what to look for when buying properties abroad.

Nurturing Your Sales Funnel and Quality Listings

Maintaining an effective sales funnel is essential for international real estate agents. Being responsive and timely in your communication with clients is crucial. Online property searches have become the norm, but real estate agents remain a vital source of information once buyers have narrowed down their search.

Impress your buyers with the quality of your listings. Use professional photography and videos to showcase individual rooms and the overall lifestyle of the property. Consider offering virtual property tours to cater to international buyers and provide socially distanced viewings for local clients.

The Power of Networking and Partnerships

Networking is a powerful tool for success in the international real estate market. Listing properties internationally can open up new sales opportunities. Positive online reviews and testimonials from satisfied clients can influence potential clients and help you stand out among your competition.

Utilize resources and support systems, such as Properstar, that understand the global real estate market and can provide valuable insights and marketing tools. By forming partnerships and leveraging the power of collaboration, both you and your clients can reap the rewards of the international real estate market.


Marketing yourself as an international real estate agent offers exciting opportunities for career growth and increased revenue. By understanding the international market, building a strong personal brand, and leveraging resources and partnerships, you can position yourself as a trusted expert in the global real estate market. Embrace the power of networking and continue to expand your knowledge and skills to thrive in this dynamic industry.

Learn more about Properstar and how it can provide you with the marketing tools necessary to attract buyers and expand the distribution of your listings on a larger scale. Contact us today to discuss how we can help you succeed in the international real estate market.