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How Much Does an IDX Website Cost?

CEO Khai Intela
Answering the question of how much an IDX website costs is like embarking on a Choose Your Own Adventure story - the outcome depends on the choices you make. In this article, we'll explore the...

Answering the question of how much an IDX website costs is like embarking on a Choose Your Own Adventure story - the outcome depends on the choices you make. In this article, we'll explore the basics of DIY and professional website development, why investing in an IDX website is worthwhile, options for building your own real estate website, and the associated costs.

What is an IDX Website?

An IDX website is fully integrated with internet data exchange (IDX) plugins, allowing prospective buyers to easily view the multiple listing service (MLS) on your real estate website. Unlike just providing an outbound link, IDX software enables agents to host property listings directly on their personal site. This integration leads to increased traffic, better lead generation, and higher conversion rates.

Not all development companies offer Real Estate Transaction Standard (RETS) technology, which is crucial for organic rankings and lead generation. Luxury Presence has achieved tremendous success by prioritizing these details.

Do You Really Need an IDX Website?

Absolutely. According to the National Association of Realtors (NAR), 97% of homebuyers rely on internet searches when looking for a new property. This statistic highlights the importance of IDX websites in growing your real estate business. IDX software, when integrated with RETS technology, allows you to optimize the property listings on your site, increasing your chances of attracting clients.

Luxury Presence clients have seen significant benefits from using IDX websites. It’s important to limit the number of IDX plugins on your site to avoid issues like slow page loading or frequent page freezes.

How Much Does an IDX Website Cost?

The cost of an IDX website depends on several factors, including the website building tool you choose, whether you build it yourself or hire a professional developer, the amount of content required, your project management preferences, the complexity of the site, and the maintenance plan. Let's break down the categories that contribute to the total IDX website cost.


A crucial aspect of website building, design determines the style, color schemes, icon and button graphics, and content layout. The complexity and size of your site, including the number of pages, intricacy of graphics, and variety of visual components, will influence the costs associated with design.


Development brings your designs to life, creating a clickable, interactive website. IDX shines in this phase, allowing for the inclusion of interactive maps, property search functions, client portals, and blogs.


Content creation includes photos, branding logos, website copy, floor plans, property highlights, agent bios, and anything showcasing your services. Regularly publishing blogs helps with traffic and rankings. The cost of content creation varies depending on the amount and method of creation. You can either research and draft articles yourself or hire a custom website developer that offers real estate content and blog writing services.


A content management system (CMS) enables you to manage your website easily. It allows you to make edits without depending on a developer. The cost of CMS integration depends on its complexity.


Building a website involves various moving parts, making project management essential. A professional development company will assign a project manager to ensure all the details are accounted for. These details impact the overall cost.


Website maintenance includes hosting, plugin updates, technical support, monthly analytics and reports, information backups, and more. The level of maintenance support required varies based on the complexity of your site.

Taking these factors into account, you can determine your total IDX website cost.

DIY Real Estate Website Builders

DIY website builders like Wix and Squarespace allow users to create personalized sites without coding skills. They provide step-by-step instructions and basic templates for creating functional websites. WordPress is another popular option, offering customization through plugins and themes. However, WordPress lacks real estate-specific features and requires a hosting company to maintain the site.

DIY website builders are fast and inexpensive, but their limited creativity, lack of design support, and basic functions may not meet the needs of professional real estate websites.

Working with a Professional Real Estate Website Developer

Professional website builders, such as Luxury Presence, handle all aspects of website creation and implementation. They offer customization, real estate-centric features, lead generation services, increased website traffic, experienced designers, content creation by real estate experts, maintenance options, and customer support.

Professional development companies come at a higher price point but provide customized service, individual attention, and high-functioning websites with all the necessary features.

How to Get Started

To begin, consider the website building elements discussed above and determine which option suits your real estate business best. Ensure that the chosen website builder offers IDX software integration. While various companies offer website building services, Luxury Presence is known for its sophisticated websites, high-converting IDX search functions, built-in SEO tools, and comprehensive services to grow your business.

Luxury Presence is transparent about its IDX website cost, which can range from $500 up to $6,000 depending on individual needs and choices. Each client receives a unique, beautifully designed website tailored to their specific business needs. Connect with a real estate specialist at Luxury Presence to view a live demo and discover how they can help you grow your business.