Are you a Realtor looking to create your own website but unsure where to start? Don't worry, we've got you covered! In this article, we will provide you with all the information you need to know about real estate agent websites and how to set one up successfully.
Can Real Estate Agents Have Their Own Websites?
Absolutely! Every Realtor should have their own personal website, regardless of whether they are part of a team or brokerage. Having a website is not only crucial for growing your business, but it is also a cost-effective and straightforward task.
There are three main reasons why real estate agent websites are essential:
1. Branding
Consistent branding across your website, social media pages, and marketing materials gives you a professional image and helps you establish yourself as a successful real estate agent.
2. Educating Clients
Your website serves as an educational resource for your visitors and potential clients. You can provide helpful information on the buying or listing process and share listings in your local area directly on your site.
3. Leads and Analytics
A website is the best way to gather data and track the growth of your real estate business. By owning your own website, you can monitor how much traffic your site is getting, analyze user behavior, and track the number of leads you are generating.
What Do Real Estate Websites Need To Work?
To create a functional real estate website, you will need the following:
1. Domain Name and Hosting
Start by purchasing a domain name and hosting package. Siteground is a reliable platform for buying domains and WordPress hosting packages.
2. Internet Data Exchange (IDX)
An IDX provider is necessary for adding MLS listings directly to your website. ShowcaseIDX is an excellent option with an attractive and user-friendly interface.
Image: wordpress homepage. WordPress is a great option for building real estate agent websites
3. Website Builder (WordPress)
Building a real estate website is not as challenging as it may seem. WordPress makes it possible for beginners to create a website using a drag-and-drop interface. Thrive Themes is a great source for WordPress themes and tools.
4. Customer Relationship Management (CRM) System
A CRM system helps you manage leads and collect data efficiently. ShowcaseIDX offers a basic CRM, but for more advanced features, consider integrating an external CRM system like FollowUpBoss.
5. Quality Content
Providing valuable content is crucial for real estate agent websites. Whether it's sharing local listings or writing educational blog posts, quality content attracts traffic and generates leads.
What is an IDX?
IDX stands for Internet Data Exchange and is a software used by Realtors to display property listings and information from the MLS on their websites. It allows your leads to access the most up-to-date listings, making it more accurate than popular listing sites like Zillow or Trulia.
What is the Best Real Estate Website?
The best real estate agent website depends on whether you want to build a custom website or purchase an all-in-one solution. Here are some options:
All-in-One Website Provider
All-in-one platforms provide a website set up and ready to go. AgentFire, kvCORE, and BoomTown are popular choices. These platforms often include domain names, IDX integration, and CRM systems.
AgentFire (Budget-Friendly)
AgentFire helps real estate agents create beautiful websites quickly. With an easy-to-navigate website builder, marketing tools, and IDX and CRM add-ons, AgentFire offers excellent value starting at $129 per month.
kvCORE (Mid-Range)
kvCORE provides a customizable website with integrated IDX. It also offers a multi-channel lead generation engine and features like CRM, marketing automation, and analytics. Prices range from $500 to $800 per month depending on the package.
BoomTown (Top-of-the-line, Most Expensive)
BoomTown is a comprehensive platform with lead generation tools, IDX and CRM systems, retargeting, and lead management services. Plans start at $1,500 per month, making it the most expensive option.
Image: Someone working on a laptop on a desk
Do It Yourself Website Builder
Alternatively, you can build your own website by purchasing web hosting, a domain name, real estate-specific themes, an IDX provider, and a CRM system. This option offers greater customization and control over your website.
Building Your Own Real Estate Website
If you choose to build your own website, follow these steps:
1. Get Web Hosting and a Domain Name
Choose a hosting provider that supports WordPress, like SiteGround. Their "StartUp" package costs around $6.99 per month and is great for new websites.
2. Install WordPress
WordPress is a user-friendly platform that offers a wide range of plugins and themes. With SiteGround WordPress Hosting, you can install WordPress directly from the user dashboard.
3. Select a WordPress Theme
Purchase a real estate-specific theme from sites like ThemeForest or become a member of Thrive Themes for access to high-quality WordPress themes.
4. Subscribe to an IDX Provider
Integrate an IDX provider like ShowcaseIDX to display MLS listings on your website. The cost typically ranges from $60 to $99 per month.
5. Download an IDX Plugin
Download your chosen IDX provider's plugin and connect it to WordPress. This will import all housing data from your MLS to your website.
Image: Crm concept with a business man in the background. CRMs are important to have on your real estate agent websites.
6. Choose a CRM System
If your IDX provider does not include a CRM system, consider integrating an external CRM. FollowUpBoss is an excellent option for advanced features.
How Much Do Real Estate Websites Cost?
DIY websites are often cheaper than all-in-one platforms. Here are the estimated costs for the components of a DIY website:
- Domain Name and Web Hosting: $7 per month through SiteGround
- Theme: $19 per month through Thrive Themes
- IDX: $59 per month through ShowcaseIDX
- CRM: $69 per month through FollowUpBoss
These components add up to around $150 per month, offering great value and flexibility. In comparison, all-in-one solutions like AgentFire or kvCORE can range from $129 to $800 per month.
Who Can You Hire For Your Website?
If setting up your website seems daunting, you can always hire a freelance web developer to handle the task for you. Platforms like UpWork have thousands of skilled freelancers who can build a quality website according to your needs.
Final Thoughts on Real Estate Agent Websites
Having a well-designed and informative real estate agent website is essential for generating leads and establishing your brand. It serves as the foundation for your online and offline marketing efforts. If you are serious about growing your real estate business, a website is a must-have!
If you have any questions or need further guidance on real estate agent websites, feel free to leave a comment below. We're here to help!
