Are you a real estate agent looking to boost your listings game? The competition in the industry is fierce, but there are creative strategies you can employ to stand out from the crowd. In this article, we will explore 11 proven methods to get real estate listings for free in 2023. Whether you are a seasoned agent or just starting out, these techniques will help you build your book and increase your chances of success.
1. Promote your listings through social media
Harness the power of social media to reach a wider audience. Join relevant Facebook groups and share your listings there. Additionally, post interesting listings you come across to engage with the community. Remember to target your local market to maximize your exposure.
A real estate agent talking to a couple
2. Start a podcast or write an eBook
Establish yourself as an expert in the field by creating valuable content. Consider starting a real estate podcast or writing an eBook about specific topics related to the housing market. Providing valuable information will attract potential sellers and position you as a knowledgeable resource.
3. Connect with FSBO homes and expired listings
Reach out to homeowners who have been trying to sell their homes on their own (FSBO) or those whose listings have expired. Offer something unique, such as effective marketing strategies or a more aggressive asking price, to convince them to work with a real estate professional. By understanding their needs and providing solutions, you can secure new listings.
4. Utilize Facebook Marketplace and Craigslist
Tap into the potential of online platforms like Facebook Marketplace and Craigslist. Many people list their homes on these platforms to test the market or sell without professional assistance. Connect with potential sellers and showcase the services you offer, such as listing services, staging, and promoted listings. Position yourself as a valuable resource who can save them time and effort.
5. Collaborate with builders for leads
Builders often hire real estate professionals to sell their properties. Reach out to builders in your area and offer your services. Demonstrating your marketing expertise and knowledge of the local market will increase your chances of securing listings. Working with builders can provide a steady stream of listings and potential buyers.
6. Court banks for REO listings
Consider targeting Real Estate Owned (REO) listings, which are bank-owned properties, often foreclosures. Banks typically prefer to work with real estate professionals to handle the sale of these properties. Established agents with a track record of securing buyer and seller leads have a higher chance of securing REO listings.
7. Network at community events
Take advantage of community events to expand your network. Carry business cards and customize them to stand out. Unique business cards that reflect the real estate industry, such as ones shaped like houses or keys, can leave a lasting impression on potential clients. Don't underestimate the power of personal connections in generating listings.
8. Send creative marketing materials
Instead of traditional mailers that often get discarded, consider sending creative marketing materials that leave a lasting impact. Calendars and pens with your branding and contact information can be useful and serve as a constant reminder of your services. When the time comes for potential sellers to list their properties, they will recall your name and reach out.
9. Explore "Make Me Move" listings on Zillow
Zillow's "Make Me Move" feature showcases homeowners who aren't actively selling but would consider an offer. This is an excellent opportunity for both buyers and real estate agents. Keep an eye on these listings and seize the chance to represent an interested seller or find the perfect property for your buyers.
10. Network with local Realtor groups
Build relationships with other Realtors in your area. Working together and forming connections can lead to valuable referrals. When Realtors have too many listings or specialized niches, they may pass leads onto trusted colleagues. Attend conferences, workshops, and seminars to meet other professionals and collaborate on finding the best real estate leads.
11. Consider listing referral services
Some marketing companies specialize in sending referrals to listing agents. These services often offer exclusivity in specific zip codes, providing you with potential listings. While there may be a fee involved, the leads can be valuable. Ensure you have a compelling pitch deck and landing page to impress potential clients and convince them to work with you.
Conclusion
Getting real estate listings doesn't have to be a daunting task. By employing these creative and cost-effective strategies, you can expand your network, connect with potential sellers, and secure more listings. Remember, building your listings requires dedication and effort, but the rewards can be substantial. Start implementing these techniques today and watch your real estate business thrive.
