Real estate farming postcards are a powerful tool for agents and brokers looking to establish themselves as the trusted real estate professionals in a specific neighborhood. These mailers can effectively build brand recognition, generate leads, and create a positive environment in the area. In this article, we have curated a collection of 18 of the best real estate postcards for farming, along with insights on how to use them to create a successful campaign.
Introduce Yourself With Real Estate Farming Postcards
If you live in your farm area, introducing yourself as a neighbor can naturally encourage people to seek advice and assistance in the real estate market. It shows that you have intimate knowledge of the local market and are readily available to cater to your clients' needs. Even if you don't live in the area, you can still highlight your connections to the community by mentioning specific places or activities that you enjoy in the neighborhood. This example demonstrates how a simple real estate postcard template can introduce you as a local real estate expert.
Real estate agent introduction postcard
Host an Event to Provide Free Knowledge
An effective way to generate real estate leads is by hosting events that provide valuable knowledge to potential clients. You can target homeowners who are considering selling or buying and address their questions about timing and the process. Collaborating with a mortgage lender can expand your reach and allow for lead sharing. It's important to spread the word about your event using real estate farming templates and direct mail. Offering refreshments and door prizes can encourage RSVPs and increase attendance.
Free knowledge real estate postcard idea
Share an Opportunity
This postcard uses a short, catchy phrase and high-quality real estate photography to capture the recipient's attention. The phrase "opportunity is knocking" implies urgency and encourages homeowners to consider selling their homes. It can prompt those who are contemplating selling to reach out with more questions. This postcard is an excellent choice for farming listing leads as it focuses on homeowners who want to get the most value out of their homes. It effectively piques readers' interest and provides contact information and branding on the back.
"Opportunity is knocking" postcard from real estate agent
Free Home Valuation Postcards
Offering free home valuations is a proven method for generating leads in the real estate industry. This postcard design allows homeowners to see the current value of their homes, even if they are not actively looking to sell. It combines a clear call to action with a spot for a large realtor headshot on the back, creating awareness and building trust in your brand. This design may also appeal to homeowners who are not active on social media or technologically savvy.
Real estate farm postcard titled, "Curious what your home is worth?"
Market Updates Postcard
Real estate market updates are an effective way to showcase your expertise in the local real estate market. Most homeowners are curious about how their homes compare to their neighbors', making market updates a valuable marketing strategy. You can tailor your market updates based on specific properties or audience segments within your farm area. By providing niche-specific information, you can attract leads who are searching for homes that meet their criteria. Utilizing a platform like PostcardMania allows you to customize your market updates and reach a larger audience through print and online marketing efforts.
Real estate market report postcard
Provide an Incentive With Reduced Fees
When trying to attract real estate listings, offering reduced fees can be a compelling incentive for potential sellers. This postcard design highlights the agent's willingness to provide lower commissions and stand-out services such as virtual tours, online marketing, home staging, and professional photography. Additionally, it showcases your personality as an agent and creates a sense of curiosity with its fun and lighthearted approach. This type of postcard is an ideal way to generate high-quality seller leads.
Real estate postcard with reduced fees or discount
Grab Attention With an Infographic
Infographics are an excellent way to grab attention and convey information effectively. This postcard utilizes a well-designed infographic-style format to present statistics relevant to potential buyers. By addressing common questions or concerns, you demonstrate your expertise and show how you can help them navigate the real estate market. Utilizing graphic design tools like Canva allows you to customize your postcards and add your branding elements. Additionally, Canva offers thousands of design elements and templates for direct mail.
Real estate farming postcard with an infographic
Use Humor & Provoke Curiosity
Stand out from the crowd by using fun and lighthearted postcards that grab attention and engage readers. This postcard design incorporates humor and curiosity to entice recipients to read further. It creates a sense of intrigue and showcases your personality as a real estate agent. The back of the postcard can include content that answers the initial question and provides additional information or a quick response code to direct recipients to your website or a listing landing page.
Real estate farming postcards with a sense of curiosity
Tug at Heartstrings
For family-oriented neighborhoods, postcards featuring children can create an emotional connection with recipients. Even those without families can appreciate engaging imagery. This postcard offers a home valuation as a call to action, presented in a unique and impactful way. It highlights the importance of choosing real estate postcards that resonate with your target audience and grab their attention.
Real estate postcard with a baby face
Stand Out With Unique Imagery
Using unique and attention-grabbing imagery is key to creating memorable postcards. This postcard design features a clever photo that captures attention and draws readers into your services as a real estate agent. By associating the image with your brand and including your contact information, you build brand familiarity and establish a connection with potential clients.
Funny ballet photo postcard from a real estate agent
Use Customer Reviews to Highlight Your Strengths
Positive reviews from satisfied clients are valuable marketing assets for real estate agents. Displaying testimonials from former clients helps build trust and credibility. This postcard template focuses on a testimonial from a client in the neighborhood you're farming, creating a sense of connection between recipients and your clients. This approach builds trust and encourages potential clients to reach out.
Real estate postcard with client testimonial
Make Your Postcards Worth Keeping
To ensure your postcards are not discarded, make them worth keeping. A simple way to achieve this is by mailing recipe cards that recipients can use and display. Including your contact information and brand colors on the recipe card subtly reinforces your brand without making a hard sales pitch. This approach builds a strong reputation and fosters trust with your audience.
Real estate postcard with cranberry brie morsels recipe
Send Holiday Greetings
Sending real estate farming postcards during holidays is a personal and effective way to stay top of mind with your audience. Holiday greetings offer an opportunity to build brand awareness, ask for referrals, and reconnect with former clients. Utilizing a lead generation marketing platform like Market Leader can automate your holiday outreach, saving you time and effort.
Real estate postcard for holiday greetings
Draw Attention With Animals
Using imagery of animals can be an engaging way to capture attention and convey a clear message. This postcard design cleverly addresses common mistakes homesellers can make by incorporating a cute photo of a cat and a fish. Although some recipients may not have an affinity for animals, this type of postcard still increases engagement and appeals to potential sellers.
Real estate farming postcards showcasing pets
Create Urgency
In a seller's market, creating a sense of urgency can be a powerful marketing strategy. This type of postcard prompts potential sellers to act quickly by highlighting the fear of missing out. The large header, clear call to action, and vivid colors grab attention and motivate recipients to consider selling their homes.
Real estate postcard with a sense of urgency
Showcase Your Expertise With a Just Listed Postcard
Consistently sending just listed or just sold postcards demonstrates your activity in the neighborhood and builds a reputation as the go-to listing agent. These postcards showcase your marketing strategies and emphasize your value as a real estate agent. By highlighting your success in the local market, you establish trust and attract future sellers.
Just listed postcard example
Lead With Trust
While most real estate farming postcards focus on building trust and reputation, there are instances where it's beneficial to directly address trustworthiness. This postcard explicitly states the agent's expertise and the value they provide to clients. By specifically mentioning your strengths and expertise, you establish a sense of trust and credibility. Customize the description to fit your location and offer, ensuring that it resonates with potential leads.
Postcard titled, "I know the home values in our neighborhood"
Ask for Real Estate Referrals
Referrals are a valuable source of new clients for real estate agents. Directly asking clients for referrals can encourage them to contribute to your success. This postcard emphasizes the importance of referrals while building a bond between the agent and recipient. By nurturing client relationships and actively seeking referrals, you can grow your client base and increase your business.
Real estate referral postcard titled, "Referrals are the heart of my business"
Where to Buy Real Estate Farming Postcards
Choosing the right source for postcard designs, strategy, and mailing services is crucial for successful real estate farming. Platforms like ProspectsPLUS!, ReaMark, Reminder Media, and Realty Cards offer a variety of ready-to-send templates and direct mail services to suit your branding and strategy. By utilizing these resources, you can save time and effort while reaching a larger audience.
Bottom Line
Consistency is key when mailing postcards to your real estate farm area. By sending a variety of postcards that showcase your experience, knowledge, and personality, you can demonstrate your expertise, generate leads, and grow your business. Choose the postcards that resonate with your target audience and align with your marketing goals. With an effective postcard campaign, you can establish yourself as the go-to real estate professional in your neighborhood.
