As a real estate agent, you understand the importance of hosting open houses to generate business. However, gathering contact information from all the visitors can be a challenge. Don't worry, I have the perfect solution for you!
Introducing our free open house sign-in sheet that will help you gather all the information you need in no time. Download now and start planning your next open house today!
Open House Sign In Sheet
There are numerous open house sign-in sheets available, but it's important to find one that suits your needs. The most basic version should collect the attendee's name, email address, and phone number. If you prefer, you can also ask for their address.
For a more comprehensive approach, you can create a sign-in sheet that doubles as a questionnaire. Consider adding simple questions about the styles of home the lead is interested in and their preferred timeframe for purchasing.
Personally, I recommend using a simple and customizable sign-in sheet template. Take a look at the one I have created, which is perfect for collecting your leads' contact information.
The customizable sign-in sheet template
Contact Information You Should Ask For
Collecting your leads' contact information is essential, but don't forget to ask if they are currently working with a realtor. This allows you to follow up immediately and learn more about their realtor relationship.
Additionally, it's beneficial to ask if they own or rent their home and how long they have lived there. By gathering this information, you can better understand their situation and find the right real estate agent for them.
You can also inquire about how they found out about you and your open house. This will give you insights into prioritizing your marketing efforts. Lastly, ask if anyone else in the household might be interested in real estate to expand your potential leads.
Follow Up With Your Leads
Our sign-in sheet asks for your open house guests' names, email addresses, and phone numbers. It also includes the important question: "Are you currently working with a Realtor to find your next home?"
This question is crucial as it provides an opportunity for you to follow up and learn more, regardless of their answer. If they answer no, you can pursue a relationship with them. Even if they answer yes, you can find out if they have an exclusive contract agreement with their current agent.
If they haven't signed an exclusive agreement, there is still a possibility to win them over. Check out my post on the LPMAMA buyers agent script to learn how to pursue these types of leads. Additionally, if you need help handling common objections, read my other post on this topic.
Digital open house sign-in sheet
How To Get More Open House Sign-Ups
To encourage more attendees to sign up at your open house event, consider offering incentives. Free food, small promotional gifts, or branded items can attract potential leads. You can even host giveaways where open house attendees have a chance to win a prize.
Giveaways make your real estate open house more memorable and enjoyable for participants. To attract a larger audience, send invitations to your sphere of influence. Although they may not be potential buyers themselves, they might know someone who is.
Door-knocking in the surrounding neighborhood a few weeks before the event and distributing invitations to all the neighbors is another effective strategy. Advertise your open house and giveaway on social media to maximize exposure. Combined with free items and the promise of a prize, this will likely attract more attendees than a regular open house.
Including free food at the event is an excellent way to encourage visitors to sign up and stay longer. Remember, the more sign-ups you have, the greater your chances of finding potential clients.
Digital Open House Sign-In Sheets
Digital open house sign-in sheets offer numerous benefits that traditional paper sheets cannot compete with. For example, they eliminate the challenge of deciphering messy handwriting. Furthermore, using one iPad or tablet is far more convenient than dealing with multiple paper sheets.
Curb Hero
In my opinion, the best digital open house sign-in sheet is Curb Hero (formerly Block Party). It is a free open house app available for download on the Apple App Store and Google Play Store. Alternatively, you can use it as a web-based app.
Curb Hero offers many benefits that simplify the sign-in process for both leads and real estate agents. The sign-in sheets are customizable, and you can choose from multiple layouts to create your ideal lead capture form. Moreover, Curb Hero seamlessly integrates with over 2,000 CRM systems and other marketing tools.
Open house sign on a lawn
Open Home Pro
Another option for real estate agents seeking a more robust digital open house solution is Open Home Pro. It is a paid open house sign-in solution that allows you to create and send custom real estate marketing campaigns automatically to your open house visitors.
With Open Home Pro, you can design your own real estate sign-in sheet using over 100 different customizable templates, including open house designs. It also offers automatic follow-up emails to leads and alerts you when a lead opens the email. Lastly, it generates an automated seller's report, which you can provide to the seller or agent who allowed you to show the property.
Final Thoughts On An Open House Sign-In Sheet
I hope you find these open house tips helpful. As a parting gift, I want to share my free open house sign-in sheet with you. It's a powerful tool to help you keep track of your leads and follow up with them after the open house.
Download the open house sign-in sheet here
Always remember to be friendly and courteous when interacting with interested buyers. You never know who might end up being your next client!
