Are you a new real estate agent struggling to write a compelling bio? Don't worry, you don't have to be a writer to create a bio that you can be proud of. Your bio is an opportunity to show potential clients what it's like to work with you and how you can help them achieve their goals. Follow these ten steps to make the task more manageable and create an effective bio:
1) Review other real estate agent bios.
Start by looking at the bios of other agents on platforms like Zillow, Realtor.com, or your brokerage website. Take note of the information they include, the tone and voice they use, and the length of their bios. This will give you insights on how to plan your own bio.
2) Use your brokerage accomplishments to strengthen your own.
If you're just starting out, it may be challenging to find something to say to potential clients. Use the accomplishments of your brokerage to enhance your own reputation. Highlight if your brokerage is the largest, award-winning, or the fastest-growing in your area. These details make your bio more impressive and establish your credentials.
3) Connect prior professional accomplishments to real estate.
If you don't have much real estate experience, draw from your previous professional accomplishments. If you worked in a related industry like mortgage or property management, explain how it makes you a more effective agent. Emphasize skills from your past roles like negotiation, strategy, or guiding and educating clients.
4) Include the services or experience you offer your clients.
Let potential clients know what they can expect when working with you. For example, you can mention your commitment to providing a stress-free and enjoyable experience or your dedication to communication and keeping clients updated throughout the process.
Image: Woman thinking about what to include in her real estate profile / biography
5) Determine whether you want to include personal information.
Consider including facts about your family, education, hobbies, and local market expertise. Highlighting your knowledge of the area or involvement in the community can increase your credibility as an expert in your market.
6) Consider including client testimonials.
If you have satisfied clients, including a positive testimonial can demonstrate the quality of your service. It provides potential clients with a glimpse of what it's like to work with you and builds trust.
7) Create an outline to organize your bio.
Before writing, create an informal outline to organize your thoughts and information. Group similar thoughts and facts together, then structure them into paragraphs. This will make the writing process easier and result in a more coherent bio.
8) Review and revise as needed.
Once you've written your bio, let it rest for a day or two before revisiting it. Read it from the perspective of a client and ask yourself if it effectively communicates your value and makes you someone they would want to work with. Rearrange paragraphs, add new information, or remove unnecessary details as necessary.
9) Get a second set of eyes on your bio.
Avoid grammar errors and misspellings by having someone else proofread your bio. They can provide feedback and suggestions for improvements. Consider hiring a professional copywriter or copyeditor to polish your bio even further.
10) Revisit and update regularly.
Your bio is a work in progress. As you gain more experience and accomplishments, revisit and update your bio regularly. New experiences and growth provide opportunities to make your bio more meaningful and convincing.
Remember these additional tips when writing your bio:
- Lead with the value you offer to grab attention immediately.
- Keep your bio under 200 words to capture readers' attention.
- Show your authentic self and let potential clients connect with you on a personal level.
- Avoid jargon and explain acronyms to ensure your bio is accessible to everyone.
- Include a call to action with your contact information.
- Sprinkle in buzzwords and phrases that convey your skills and qualities.
Once your bio is perfected, share it everywhere! Create an agent profile on popular platforms like Zillow, Realtor.com, HomeSnap, and Google My Business. Share it on your MLS, brokerage website, and your own real estate website. Consider creating a video version of your bio to make a more personal connection with potential clients.
Writing a real estate bio can be challenging for new agents, but with these tips, you can create a bio that showcases your unique value and attracts clients.
