Lights, Camera, Listings: Captivating Video Ideas for Real Estate Lead Generation

Want to attract more eyes to your real estate listings?

In today's digital world, video is king! A whopping 86% of homebuyers rely on video during their search, and listings with videos receive a staggering 403% more inquiries than those without. So, if you're not incorporating video into your real estate marketing strategy, you're missing out on a massive opportunity.

This guide is your ticket to video marketing success, packed with creative ideas for engaging content using just your phone. We'll explore two main types of videos:

• Evergreen Videos: These timeless gems cover topics like community tours, how-to guides, and testimonials, building your brand and expertise over time.
• Property/Listing Videos: These attention-grabbing videos showcase specific properties, attracting immediate buyer interest.

Ready to roll camera? Let's dive into 41 video ideas to supercharge your real estate lead generation!

7 Real Estate Listing Videos To Wow Potential Buyers

Even without current listings, these videos can establish you as a local expert and attract eager clients:

1. Coming Soon Listing Video: Build anticipation by teasing a property's features and location without fully revealing its address.

   • Target: Active homebuyers
   • Scene: Start with your real estate sign, transition to you approaching the front door, pausing to create intrigue.
   • Script: Highlight key features, price range, and neighborhood perks without disclosing the full address.
   • Call to Action: "Get notified of first available showings..."

2. Open House Video: Attract early-stage buyers and curious neighbors with a glimpse of your open house.

   • Target: Early-stage active homebuyers (and potential sellers in the neighborhood!)
   • Scene: Begin with open house signs, then transition to you providing a warm welcome and outlining the open house hours.
   • Script: Briefly describe the home's highlights, price, location, and open house schedule.
   • Call to Action: "Get open house details now..."

3. Listing Video Walkthrough: Give potential buyers a dynamic tour of a property's features and flow.

   • Target: Active, in-market homebuyers
   • Scene: Start with a street view, showcasing the neighborhood and your sign, then seamlessly transition inside.
   • Script: Guide viewers through each room, highlighting key features and benefits.
   • Call to Action: "Interested in this home or others? Contact me to schedule same-day private showings..."

4. Highest Priced Home in the City: Capture the attention of luxury buyers with a peek into an exclusive listing.

   • Target: Luxury buyers and aspirational homebuyers
   • Scene: Showcase the property's exterior grandeur with a street view.
   • Script: Begin with "I'm standing in front of the highest-priced listing in...", then delve into the listing's unique features and luxury market insights.
   • Call to Action: "Request a list of luxury homes in..." (mentioning off-market or coming-soon listings, if applicable)

5. Lowest Priced Listing in the City: Attract first-time buyers and savvy investors with an affordable option.

   • Target: First-time homebuyers and investors
   • Scene: Present a street view of the property, emphasizing its potential.
   • Script: Open with "Attention first-time buyers and investors! This is currently the lowest-priced listing in..." Provide details on the price, potential down payment, and estimated mortgage payments.
   • Call to Action: "Learn how much your current rent payment would allow you to afford..."

6. Just Sold Listing: Build credibility and demonstrate your market expertise by showcasing recent successes.

   • Target: Local sellers
   • Scene: Stand in front of your "Just Sold" listing, radiating success.
   • Script: Share how quickly the property sold, the number of offers received, and highlight the neighborhood's desirability.
   • Call to Action: "Interested in learning the final price of this listing or one in your neighborhood..."

7. New Home Development Details: Tap into the excitement of new construction and attract move-up buyers.

   • Target: Move-up buyers (who might also be considering selling their current home)
   • Scene: Drive or walk through new developments, capturing the community's ambiance and model homes.
   • Script: Introduce the community's name, location, and showcase available homes and price ranges. Emphasize the benefits of using an agent for new construction purchases, especially for those also selling their current home.
   • Call to Action: "Thinking of buying a new home? Learn how to negotiate the best deal on new construction and save if selling a home..."

12 Community Marketing Videos That Make You the Neighborhood Expert

Position yourself as the go-to expert with engaging videos that highlight local attractions and resources.

1. Neighborhood/Community Video: Paint a picture of the community's character and housing market.

   • Target: Homebuyers
   • Scene: Stand in front of a recognizable city sign or landmark.
   • Script: Describe the community's vibe, housing options, average price ranges, property sizes, and community amenities.
   • Call to Action: "Request a detailed ___ real estate market report."

2. Highrise Building/Condo Communities: Showcase the lifestyle and amenities of condo living.

   • Target: First-time buyers, move-up or move-down buyers
   • Scene: Stand in front of the building's main sign.
   • Script: Open with "Thinking of buying or selling in (building/project name)?" Highlight the total units, price ranges, HOA fees, amenities, and unit sizes.
   • Call to Action: "Get a free detailed report of available listings and past sales in..."

3. 55+ Senior Communities: Provide valuable information to seniors considering downsizing.

   • Target: Seniors looking to downsize and potentially sell their homes
   • Scene: Film an interview-style video with the community manager in front of the community entrance.
   • Script: Discuss the community's amenities, property details, and highlight the current market conditions for seniors.
   • Call to Action: "Learn more about moving into a senior community - call/text/email..."

4. Airbnb Rental Rules: Educate potential investors on the ins and outs of short-term rentals.

   • Target: Real estate investors
   • Scene: Stand in front of a city welcome sign.
   • Script: Begin with "Interested in Airbnb rentals in...?" Discuss potential rental income, local regulations, and provide insights on owning and managing short-term rental properties.
   • Call to Action: "Looking to buy an investment property in...? "

5. Dog Parks: Attract pet owners with a glimpse of local pet-friendly amenities.

   • Target: Pet owners (did you know 9% of people buy homes because of their pets?!)
   • Scene: Film at a dog park during peak hours or an event.
   • Script: Highlight the park's features, events, and training opportunities.
   • Call to Action: "Looking to move to a pet-friendly community? "

6. City Parks: Appeal to families with young children by showcasing family-friendly recreational spaces.

   • Target: Young families, potentially first-time or move-up buyers
   • Scene: Film in front of the park's entrance sign.
   • Script: Highlight park amenities, kid-friendly activities, and upcoming events.
   • Call to Action: "Have a growing family and ready to buy or sell in...? "

7. Schools: Attract families seeking excellent educational opportunities for their children.

   • Target: Parents of school-aged children, potentially first-time or move-up buyers
   • Scene: Film an interview-style video with the school principal in front of the school.
   • Script: Discuss the school's highlights, registration process, and programs.
   • Call to Action: "Want to learn more about moving into the boundary area to attend... school? "

8. Daycare: Provide valuable information to families with young children.

   • Target: Parents of young children, potentially first-time homebuyers
   • Scene: Film in front of a local daycare center.
   • Script: Interview the daycare owner, discussing enrollment options, costs, and the center's philosophy.
   • Call to Action: "Have a growing family and seeking childcare options? "

9. Local Kids' Sports: Connect with families by highlighting youth sports programs.

   • Target: Families with children involved in sports
   • Scene: Film at a local kids' sports facility (e.g., AYSO soccer, baseball field, dance studio, karate studio).
   • Script: Share information about registration, schedules, costs, and highlight the benefits of participating in these programs.
   • Call to Action: "Contact me for a free list of all kids' activities in..."

10. Swim Schools: Appeal to families with young children learning to swim or seeking aquatic activities.

    • Target: Families with young children, potentially first-time or move-up buyers
    • Scene: Film at a local swim school (public or private).
    • Script: Interview the manager or owner, discussing programs, schedules, and costs. Try securing a discount code to share with viewers!
    • Call to Action: "Get your free discount coupon today..."

11. Senior Care Homes: Provide resources and information for families with aging loved ones.

    • Target: Seniors considering downsizing or their children assisting with their care
    • Scene: Film in front of a reputable senior care home.
    • Script: Interview the facility's management, discussing the services and care provided.
    • Call to Action: "Contact me for a free list of senior care homes in the area..."

12. Recurring/Seasonal Community Events: Embrace local festivities and become a community insider.

    • Target: Prospective residents seeking a vibrant community atmosphere
    • Scene: Film at local festivals, farmers' markets, or seasonal events.
    • Script: Highlight the event's unique offerings and the community's lively spirit.
    • Call to Action: "Want to experience (community name)'s vibrant events? "

Turn Up Your Expertise With These 19 How-To Videos

Become a trusted advisor by offering practical advice and insightful tips for buyers and sellers.

Buying a Home: Guide Your Clients to Success

1. First-Time Homebuyer Tips: Ease anxieties and empower new buyers with a step-by-step guide.

2. Understanding Mortgage Options: Demystify the mortgage process and explain different loan types.

3. Making an Offer on a Home: Equip buyers with strategies for submitting competitive and successful offers.

4. Home Inspection Checklist: Prepare buyers for the home inspection process and explain its importance.

5. Closing Costs Explained: Break down closing costs to help buyers budget effectively.

Selling Your Home: Maximize Value and Attract Buyers

6. Pricing Your Home Right: Explain market factors and strategies for determining the optimal listing price.

7. Staging Tips to Sell Your Home Faster: Share practical tips for showcasing a home's best features and appealing to buyers.

8. Professional Photography vs. DIY: Highlight the benefits of professional real estate photography for attracting more buyers.

9. Negotiating Offers: Empower sellers to confidently navigate the offer and counteroffer process.

10. Understanding the Seller's Disclosure: Guide sellers through the disclosure process and ensure transparency.

Investing in Real Estate: Attract Savvy Investors with Your Expertise

11. Types of Real Estate Investments: Explore different investment strategies, such as buy-and-hold, flipping, or rental properties.

12. Analyzing Investment Property Deals: Teach investors how to evaluate potential deals and calculate returns.

13. Financing Investment Properties: Guide investors through the options for financing investment purchases.

14. Property Management Basics: Provide insights into managing rental properties or working with property managers.

15. Tax Benefits of Real Estate Investing: Highlight the tax advantages associated with real estate investments.

General Real Estate Tips: Position Yourself as a Trusted Advisor

16. Understanding Real Estate Contracts: Break down the complexities of real estate contracts and explain key clauses.

17. Working with a Real Estate Agent: Highlight the benefits of using a knowledgeable agent throughout the buying or selling process.

18. Avoiding Common Real Estate Mistakes: Help buyers and sellers steer clear of costly pitfalls.

19. Real Estate Trends in Your Market: Share insights into current market conditions, inventory levels, and pricing trends.

3 Real Estate Market Update Videos: Keep Clients Informed and Engaged

Establish yourself as a source of reliable information by providing regular market updates.

1. Monthly Market Report: Share key market indicators, such as median home prices, inventory levels, and days on market.

2. Quarterly Market Forecast: Provide insights into anticipated market trends and their potential impact on buyers and sellers.

3. Year-End Market Review and Outlook: Recap the year's market performance and offer predictions for the upcoming year.

Ready to Hit Record?

With these engaging video ideas, you'll capture the attention of your target audience, build lasting relationships, and watch your real estate business thrive. Remember, consistency is key in video marketing. Start creating, be yourself, and enjoy the process!