Understanding the MLS ®
The MLS ® (Multiple Listing Service) is a cooperative selling system operated and promoted by local real estate boards. It serves as a platform where real estate agents can share their listings and collaborate for the purchase and sale of properties. By opting in to the MLS system, agents ensure that their inventory reaches a wider audience, ultimately benefiting the consumer.
The MLS ® Exports Data
The MLS is responsible for distributing property listing data across the country. Brokerages upload their listing data to the MLS, and third-party sites pull that data to display to prospective buyers. Curious about where your property information might end up? Let's break down the top websites:
1. Realtor.ca
Realtor.ca is the go-to browsing site for sellers and buyers in Canada. It is owned and operated by the Canadian Real Estate Association (CREA), making it a trusted source of information. Realtor.ca provides comprehensive listing information for residential, commercial, and rental properties across the country. Alongside its listings, the site offers useful tools such as an easy-to-use mortgage calculator.
2. IDX (Internet Data Exchange)
IDX (Internet Data Exchange) is a platform that allows brokerages and agents to display each other's listings on their websites. This means that agents can showcase properties from the MLS system as if they were their own personal listings. So don't be surprised if you come across your property on a competitor's website.
3. Kijiji
Kijiji.ca, a popular classifieds platform, has recently started pulling data from the MLS and displaying it on their site. While they may not show all the listing details, you can still find property descriptions and agent contact information. Keep in mind that Kijiji is new to the game, so their listing data may be limited compared to other platforms.
4. Point 2 Homes
Point2homes.com is another website that pulls property data from the MLS. Although the site appears a bit dated and clunky to use, it still manages to provide comprehensive information about listings. Some agents even pay the site directly to gain leads or use their web services for advertising, making it a popular choice for browsing buyers.
5. Zillow (coming soon?)
Zillow.com, a renowned real estate marketplace, is set to launch in Canada, giving Realtor.ca some competition. With their user-friendly interface and extensive resources, Zillow aims to provide a seamless experience for buyers and sellers. While it's yet to arrive, many are excited to see how Zillow's presence will impact the Canadian real estate market.
Conclusion
Listing your property on the MLS guarantees maximum exposure for your listing. As discussed, your property information reaches multiple websites, ensuring that more buyers have eyes on your listing. This valuable insight into where your property is listed can help you with your marketing and social sharing strategies. So, take advantage of the MLS and make the most of the opportunities it offers!
For more information on the MLS, click here. Remember, the more exposure, the better for your listing!
