Are you looking for innovative real estate marketing ideas to boost your business in 2023? The world of marketing is constantly evolving, and what worked last year may not yield the same results this year. To stay ahead of the game, you need to be open to change and continuously seek new strategies to improve your marketing efforts.
In this article, we have curated a list of 37 proven real estate marketing ideas for 2023 and beyond. Whether you're a seasoned agent or just starting out, these ideas will help you transform your marketing and attract more clients. So grab a cup of coffee, turn off your notifications, and let's dive into the world of real estate marketing.
Building Your Brand and Engaging with Clients
1. Build a Personal Brand That Attracts Clients While You Sleep
Building a compelling personal brand is the foundation of successful marketing. It helps you differentiate yourself from your competitors and create a unique selling proposition. In today's competitive market, where every agent has access to the same tools, a personal brand that resonates with your target audience is more important than ever. Learn how to build a personal brand that works for you in our comprehensive guide.
2. Create Clear & Honest Mission, Vision & Values to Guide Your Marketing
Emotion plays a significant role in purchasing decisions. To connect with your audience on a deeper level, it's crucial to define your mission, vision, and values. When clients resonate with your purpose and values, they are more likely to choose you as their trusted real estate advisor. Discover how to create a clear and honest mission, vision, and values statement to guide your marketing efforts effectively.
3. Become the Digital Mayor of Your Farm Area to Get More Referrals
Local business owners are a goldmine for referrals. Their intimate knowledge of the community and trusted status make them valuable connectors. Building relationships with these influential figures can take time, but platforms like Parkbench make it easier and faster. Parkbench provides hyperlocal websites and expert training to help you generate more referrals from business owners in less time. Check if your ZIP code is available today.
4. Write a Compelling Slogan & Use It in Your Marketing Materials
A captivating slogan is an essential part of your marketing identity. It summarizes your unique value proposition in a concise and memorable way. A well-crafted slogan helps you make a personal connection with your local community and leaves a lasting impression. If you're struggling to come up with a great slogan, check out our list of the 107 best real estate slogans for inspiration. You can also use our free real estate slogan generator embedded in the strategy guide.
Real Estate Marketing Ideas for Social Media
5. Use Social Media Templates to Quickly Scale Your Instagram & Facebook Accounts
Scaling your social media presence is crucial for generating leads and building your personal brand. To achieve this, you need to increase the frequency of your posts. Using real estate-specific templates from marketing companies like Coffee & Contracts, LabCoat Agents Marketing Center, and Agent Crate can make the process easier. These templates provide beautifully designed and prewritten posts that cover a variety of topics, from first-time buyer education to market updates.
Caption: 37 Clever Real Estate Marketing Ideas
6. Copy Successful Social Media Strategies From Top Real Estate Influencers
Learning from the best and adapting their strategies can be a game-changer for your social media marketing. Start by following real estate influencers who resonate with you and study their content. Identify the topics and approaches that generate the most engagement, and incorporate them into your own marketing calendar. Remember to add your personality and unique spin to create an authentic connection with your audience. Check out our list of four must-follow influencers to get started.
7. Learn How to Make Engaging Vertical Videos
Vertical videos have become a major trend across social media platforms. Platforms like TikTok, Instagram, Facebook, and YouTube are prioritizing this format. To stay relevant, you need to learn how to create compelling vertical videos. Don't worry; it's easier than you think! Check out our quick viral vertical video format for listings from Cody D'Ambrosio, head of SERHANT. Studios, to get inspired. We also have a list of 147 viral real estate social media ideas that you can try.
8. Boost Engagement With Contests, Polls & Q&A Stickers on Instagram Stories
Engagement is key to getting your content noticed by social media algorithms. Contests, polls, and Q&A stickers are effective tools for boosting engagement and making your posts go viral. These interactive features on Instagram Stories encourage your audience to participate and interact with your content. Explore how you can leverage these features to increase engagement and expand your reach.
9. Give Your Social Media Accounts a Boost (Without Hiring a Marketing Manager)
As a busy agent, you may not have the time to create content for social media. That's where services like PorchLyte come in. PorchLyte offers more than just templates for Instagram and Facebook posts; they provide monthly content strategies and fully automated content creation and posting. With their expertise, you can enjoy the benefits of social media without sacrificing time that could be better spent on selling houses.
10. Beat the Algorithm by Marketing Yourself on Instagram Stories & Reels
Vertical videos are not just a passing trend; they are here to stay. Instagram Stories and Reels provide excellent platforms to showcase your vertical video content. Instead of starting fresh on a new social media platform like TikTok, focus your efforts on Instagram, Facebook, and YouTube. Stories and Reels are effective tools for engaging your audience and capitalizing on the vertical video trend.
11. 10x Email Engagement Rates With Facebook Messenger Ads
If you're not getting the desired results from email marketing or Facebook advertising, consider incorporating Facebook Messenger ads into your marketing strategy. Facebook Messenger ads have higher open rates compared to email, making them an effective way to engage with potential customers. Considering that a significant portion of Facebook Messenger users are over 45 years old, this strategy is particularly valuable for targeting the older demographic.
Real Estate Marketing Ideas for Referrals
12. Build More Trustworthy Social Proof With Video Testimonials
Video testimonials are a powerful tool to establish trust and credibility. Unlike written reviews, video testimonials are difficult to fake and can be used across various platforms. Keep your videos short, consider shooting them vertically for better sharing on social media, and ask clients questions in advance to ease their nerves. Remember, authenticity is key. Check out our strategy guide for more tips and inspiration on shooting testimonials.
13. Automate Your Review Gathering Process to 4x Social Proof
Collecting reviews from past clients is essential for building social proof. However, manually asking for reviews on multiple platforms can be time-consuming. Automate the process using reputation management platforms like Birdeye. Birdeye streamlines the review-gathering process, increasing your number of reviews across different websites.
14. Keep Former Real Estate Clients Engaged With Experiential Marketing
In-person engagement is invaluable for building strong relationships. Offer exclusive offline experiences to your former clients, such as dinners, wine tastings, educational seminars, or charity drives. Experiential marketing is a powerful strategy that leaves a lasting impression on clients. Studies show that 91% of consumers are more likely to make a purchase after attending a brand's event or experience.
15. Give More Thoughtful Closing Gifts That Keep You Top of Mind
Closing gifts are an excellent way to show appreciation and build a lasting relationship with clients. Instead of generic gifts, take the time to understand your clients' preferences and give them something meaningful. Our buyer's guide provides 32 examples of closing gifts that are thoughtful and personalized, ensuring you stay top of mind long after the transaction is complete.
16. Cross Promote With Local Businesses
Collaborating with local businesses can strengthen your network and expand your reach. By partnering with businesses like photographers, movers, home inspectors, and staging companies, you can create mutually beneficial relationships. Consider hosting workshops or events together to educate potential homebuyers and showcase your expertise.
Real Estate Marketing Ideas for Listings
Marketing Planning & Strategy
Creative Real Estate Marketing Ideas
Your Turn
These 37 clever real estate marketing ideas are designed to help you thrive in 2023 and beyond. Whether you're looking for branding strategies, social media tips, referral techniques, or listing ideas, we've got you covered. Implement these ideas and watch your business grow. We would love to hear about your own killer real estate marketing ideas, so feel free to share them in the comments section below. Let's inspire each other and continue to innovate in the ever-evolving world of real estate marketing.
