Social media platforms present a powerful opportunity for real estate firms to connect with a wide audience, engage potential clients, and generate leads. However, it's important to have a well-rounded social media strategy that includes a diverse range of content. Here are 25 unique and engaging real estate social media content ideas that will help you grow your business.
1. Showcase New Listings
Sharing property listings is a common practice in real estate social media posts. However, to attract the right buyers, it's important to go beyond the basics and effectively communicate the property's value. Include high-quality photos, a clear description highlighting selling points and unique features, and contact information for interested prospects.
An Instagram post announcing a new listing from a real estate firm.
2. Create Video Walk-Throughs
Take your property presentations to the next level by creating video walk-throughs. This allows potential buyers to experience the property virtually and get a better sense of the space. Ensure the videos are well-lit, stable, and optimized for mobile viewing. Consider adding narration or drone footage for a unique perspective.
Client First Collective's Instagram video post.
3. Announce Open Houses
Keep potential buyers informed about open houses by sharing high-resolution images or videos of the property and providing event details such as date, time, and location. Create engaging visuals that include key information to make it easy for viewers to save, share, or jot down important details.
An open house announcement on Instagram.
4. Promote Your Services
Establish your expertise and build trust by promoting your real estate services on social media. Create dedicated posts for each service you offer, using a variety of formats such as carousels, reels, Instagram Stories, static images, and videos. This will cater to different preferences within your audience and keep your content fresh and appealing.
An example of an Instagram carousel post from a real estate agent.
5. Recap the Month
Share a monthly recap of recent wins, deals, and exciting moments. This acts as social proof and shows potential clients that you're the go-to expert they need. Include concise and clear headlines for each highlight and end with a call to action to encourage meaningful interactions.
A monthly recap Instagram post.
6. Offer Actionable Tips and Advice
Share helpful advice and useful tips that address your audience's needs, questions, and concerns. Provide insights and educate your audience to build topical authority and establish yourself as a thought leader. Tailor your content to what matters most to your audience and offer actionable steps they can take.
An example of an educational real estate social media post.
7. Address Misconceptions
Clear up common misconceptions about real estate through your social media posts. Provide accurate information and offer tips and actionable steps to help your audience make informed decisions. Addressing misconceptions demonstrates your expertise and builds trust with potential clients.
An Instagram post addressing the misconception about interest rates.
8. Discuss Market Trends
Share insights and discuss market trends to help potential buyers and sellers understand the bigger picture. Simplify complex industry information into easy-to-understand nuggets and explain how these trends impact your audience. End your posts with a strong call to action to encourage meaningful interactions.
An Instagram post discussing market trends in real estate.
9. Share Relevant News or Updates
Keep your audience informed about changes in the real estate industry by sharing relevant news and updates. This shows that you're up-to-date and knowledgeable about current developments. Feature local news, changes in housing policies, or updates on mortgage rates.
An Instagram post highlighting a market update that impacts real estate decisions.
10. Voice Your Opinion
Share your opinion on relevant topics in the real estate industry. This adds a personal touch to your online presence and helps you connect with your audience on a deeper level. Share your perspective respectfully and encourage meaningful conversations with your followers.
An Instagram post of a user sharing their opinion on real estate.
11. Feature Client Testimonials
Share testimonials from happy clients to showcase your success and build trust with potential clients. Testimonials act as effective referrals and provide social proof from those who have experienced your services personally. Ensure the testimonials are specific, detailed, and highlight the value you offer.
A client testimonial post on Instagram.
12. Share Success Stories
Highlight successful transactions and share client success stories that provide a fuller picture of your skills in action. These stories offer real-life proof of the value you bring to clients and help build credibility. Share the client's journey, where they started, how you assisted them, and the positive outcome achieved.
A client success story post.
13. Spotlight a Neighborhood or City
Showcase your knowledge about local communities by spotlighting specific neighborhoods or cities. Paint a picture of the lifestyle potential buyers could have in these areas and highlight the parks, cafes, and community activities. Position yourself as a trusted local expert.
“Living in Augusta, Maine” video by a realtor.
14. Feature a Team Member
Introduce the faces behind your real estate services by creating posts that showcase individual team members. Share their professional background, areas of expertise, and a little about their personalities. Incorporate fun facts and hobbies to make the posts relatable and humanize your brand.
SERHANT's post introducing a new team member.
15. Host Contests and Giveaways
Grab your audience's attention and encourage engagement by hosting contests and giveaways. Partner with local businesses or offer prizes related to your area to showcase your local expertise. Encourage participants to interact with your posts by tagging friends, leaving comments, and liking your posts.
An Instagram giveaway post.
16. Host a Live Virtual Open House
Engage your audience by hosting live virtual open houses. Showcase properties in real time and connect directly with potential buyers. Announce the event in advance, check your equipment for a smooth experience, respond to comments in real time, and save the video to share on other platforms.
An Instagram post announcing an upcoming live virtual open house.
17. Create Relatable and Original Memes
Stand out in your followers' feeds by creating relatable and original real estate memes. Use humor to connect with your audience and make them smile. Create memes that reflect your audience's experiences, challenges, or aspirations to create a shared connection.
An example of a real estate meme.
18. Make Reels
Create engaging Instagram Reels to captivate your audience and showcase your personality. Use these short videos to entertain, educate, or inspire your followers. Reels can be a powerful tool to humanize your brand and connect with your audience on a personal level.
Instagram reel using humor about the real estate world.
19. Create "Day in the Life of a Realtor" Videos
Give your audience a behind-the-scenes look at your daily life as a realtor. Show them the work that goes into preparing listings, meeting clients, and the moments in between. Personalize your brand and make it easier for potential clients to connect with you on a deeper level.
An example of a "Day in the Life of a Realtor" Instagram video.
20. Show Before/After Property Pictures
Grab attention by sharing before and after pictures of properties you've worked on. This visual comparison provides concrete proof of the value you bring to clients and showcases the transformation of properties under your guidance.
An Instagram post showing before and after images of a property.
21. Create "Just Sold" Posts
Highlight recently sold properties to showcase your successful transactions and build credibility. Share key details about the property, the negotiation process, and the positive outcome achieved. This type of content proves to future clients that you can deliver results.
An example of a "just sold" post.
22. Ask a Question
Engage your audience by posing questions in your posts. Encourage them to share their thoughts, experiences, and opinions in the comments. This not only increases engagement but also helps you gain insights into your audience's preferences and interests.
The "which home buyer are you?" quiz on Instagram.
23. Jump on Trends
Integrate currently popular hashtags, challenges, or viral topics into your posts to stay up-to-date and relatable. This can help increase your social media visibility and attract more eyes to your content. Find trends that align with your brand and create posts that resonate with your audience.
A real estate post that taps into the Barbie trend.
24. Play "Guess the Rent"
Engage your audience and encourage interaction with "Guess the Rent" posts. Share visuals of a property and challenge your audience to guess the rent. This lighthearted content sparks conversations and allows people to compare their guesses.
An example of a "Guess the Rent" post.
25. Highlight Community Work
Feature local events, charity work, or community projects to demonstrate your commitment to the areas you serve. Showcase your genuine desire to make a positive difference and inspire others to join in. These posts help create a sense of togetherness and goodwill.
A Facebook post from "4 Degrees Real Estate" with realtors participating in a local charity event.
These 25 unique and engaging real estate social media content ideas will help you create an impactful presence on social media. Remember to stay consistent, be creative, and interact with your audience to foster meaningful connections and grow your business.
