Social media is all about interaction. Engaged followers are valuable prospects, and the more they engage with you, the more likely they are to hire you as a real estate agent. Additionally, highly engaged posts have a higher chance of appearing on someone's feed, so it's important to create content that not only provides value but also elicits responses.
One of the most effective ways to achieve this is through "This or That" real estate posts. In this article, we will delve into these posts and explore why they are so successful in generating engagement.
What are "This or That" Real Estate Posts?
A "This or That" real estate post is a comparison-style post that asks followers about their preferences. It can be as simple as asking whether they prefer a two-story house or a one-story house, or if they prefer a garden or a pool. These posts can be shared on various social media platforms like Instagram, Twitter, Facebook, or even LinkedIn. Not only do they foster engagement, but they also contribute to improving your SEO standing.
Caption: This or That Real Estate posts spark valuable engagement.
Why Are "This or That" Real Estate Posts Effective?
People love sharing their opinions, and "This or That" posts provide the perfect platform for them to do so. This type of post encourages followers to voice their preferences and gives them the opportunity to justify their choices if they feel strongly about them. Additionally, these posts help you gain insights into your followers' interests and preferences, allowing you to tailor your content and listings accordingly.
19 This or That Posts & Polls for Maximum Engagement
"This or That" comparison posts are simple yet highly effective in engaging your audience. Here are some engaging examples:
1. Lake View or Pool View?
Would your followers prefer a secluded lakeside location or the heart of the suburbs with a stunning pool? Knowing their preferences helps you understand how many potential buyers are interested in having a pool, which in turn affects your marketing strategy.
2. Industrial or Shabby Chic?
This question is especially useful for home renovators. By asking your followers about their style preferences, you can stay updated on the current trends and market demands. For instance, you might discover that shabby chic is highly sought after in your area.
3. Carpet or Hardwood?
The debate between carpet and hardwood flooring is a common one among buyers. By gauging your followers' opinions, you can better understand the market's preferences and tailor your listings accordingly.
4. Farmhouse or Townhouse?
In many markets, there is a growing interest in rural properties and old farmhouses. By asking your followers about their preferences, you can gain insights into the direction the market is moving.
5. Condo or Suburb?
Would your followers rather live in the city or a suburb? This question helps you understand the direction your followers lean towards, which can inform your listing choices.
6. Light Cabinets or Dark Cabinets?
For rehabbers and renovators, knowing the preferences for light or dark cabinets is crucial. This question can help you determine the prevailing trends in the real estate market.
7. Shower or Tub?
Bathrooms play a significant role in home buying decisions. By asking whether your followers prefer a shower or a tub, you can gather insights that will help you determine which features to emphasize in your listings.
8. Neutral or Bold?
As a realtor, it's essential to stay updated on current paint color trends. By asking whether your followers prefer neutral or bold colors, you can provide valuable advice to your clients and ensure they are satisfied with their choices.
9. Jacuzzi or Pool?
Outdoor features can be a point of debate among buyers. Discovering your followers' preferences regarding jacuzzis or pools will help you better understand the market demand and tailor your listings accordingly.
10. Granite or Marble Counters?
Knowing the preferences for countertop materials can be valuable for homeowners seeking advice. By gauging your audience's opinions, you can provide them with educated answers and help them make informed decisions.
11. What are your favorite garden plants?
Featuring a variety of beautiful garden plants in an image and asking your followers to share their favorites encourages them to envision the garden they could have in their dream home.
12. What kind of mailbox do you want?
Although seemingly innocuous, this question can provide valuable insights into your audience's preferences and help you enhance curb appeal for your homeowners.
13. What's your favorite entryway door?
Similar to the mailbox question, this open-ended question provides critical insights into your potential buyers' interests and can inform your own renovation decisions.
14. Which exterior do you like best?
Pairing this question with a visual infographic showcasing different home types helps you understand your audience's preferences and allows you to offer them more of what they desire.
15. What sink would you want the most?
Assessing your followers' preferences for sink types helps you provide homeowners with the guidance they need when it comes to the essential aspect of kitchen and bathroom design.
16. Which couch is your favorite?
This question is particularly relevant for home staging. Knowing your audience's favorite couch designs allows you to create appealing staging that can heighten the impact of an open house.
17. What type of flooring do you find most comfortable?
Similar to the carpet vs. hardwood debate, this question prompts followers to share their favorite flooring choices. As it is an open-ended question, you may discover preferences that you had not anticipated.
18. Which set of windows is your favorite?
Windows are a viable aspect of renovation. By asking your followers about their preferred window styles, you can provide valuable answers to property owners interested in enhancing their homes.
19. Do you prefer blinds, drapes, shutters, or something else?
Window dressings can greatly contribute to the sale of a property. Understanding your followers' preferences regarding blinds, drapes, or shutters will provide you with valuable information to guide your clients or enhance your own listings.
These posts are usually accompanied by an infographic displaying various options. Followers can select their favorite and share their opinions, contributing to valuable engagement. In the process, real estate agents can gather additional information about their audience and boost their engagement metrics.
Tips for Maximizing Engagement with This or That Real Estate Posts
Maximizing engagement with "This or That" real estate posts doesn't have to be time-consuming. Here are some simple tips to make the most out of these posts:
- Ensure your visuals are compelling and clear. Utilize stock photo sites like Unsplash to find high-quality images that clearly represent the choices being presented.
- Avoid scheduling too many "This or That" posts in a row. If you overwhelm your followers with these posts, they may lose interest, leading to decreased engagement.
- Keep the topics light-hearted and fun. Avoid controversial or sensitive topics. The goal is to spark enjoyable discussions about preferences, not disagreements.
- Feel free to share your own preferences. Kickstart the conversation by making the first comment on your post and sharing your own choice. This encourages further discussion and engagement.
- Brand your images by adding your logo. This helps to establish and reinforce your brand identity, making it easier for people to recognize you.
- Adapt the content to fit the medium you're using. Ensure your visuals are sized appropriately for the platform you're posting on, be it Instagram, Facebook, or a blog.
As you post your "This or That" real estate content, analyze your social media platform statistics to identify which posts generate the most engagement. This information will help you refine your strategy and focus on the content that resonates with your audience.
Create Your Exciting This or That Real Estate Posts Today
Now is the perfect time to spark engagement with your audience. Get started by creating your own "This or That" real estate posts using tools like Canva, which offers easy-to-use templates even if you have no design experience. Additionally, make sure to use relevant tags to categorize your posts for better visibility on social media platforms.
Make smart use of scheduling tools to space out your posts consistently and integrate your real estate listings when relevant. By interacting with comments and engaging your audience, you can cultivate valuable connections and potentially convert them into clients.
Embrace the process of trial and error, experimenting with different types of content and analyzing the results. Social media marketing is an ongoing journey of learning and adaptation.
FAQs
What types of posts should I share on my real estate Instagram account?
Instagram is a visual platform, so focus on sharing captivating photographs of your listings. Additionally, consider incorporating engaging templates like "This or That" posts and polls to drive interaction and boost engagement.
What are some quick ideas for real estate Facebook posts?
Tailor your real estate content to your target audience's needs. Share your current listings, highlight houses you love, and showcase your favorite renovations. Remember to present the information in an engaging and conversational tone.
How can I effectively engage with my real estate followers?
Engage with your real estate followers by posting thought-provoking questions and conducting polls. Encourage them to share their opinions and take note of their answers. This allows you to build a rapport with your audience and understand their preferences better.
