In the competitive world of real estate, having a standout website is crucial for generating leads, establishing your brand, and increasing exposure for your business. A well-designed website with essential details and aesthetically pleasing visuals can make all the difference. To help you build your own unique website, we've compiled a list of 19 top brokerage and real estate agent website examples, along with tips on what makes each one stand out.
1. Century 21: Providing Comprehensive Information
Century 21 stands out for its one-stop-shop approach, providing visitors with information about the home buying process and the various parties involved. Their website also includes useful tools like mortgage calculators, enticing visitors to return.
2. Sotheby’s: Enhancing User Experience with Virtual Tours
Sotheby's real estate agent website captivates visitors with eye-catching elements such as virtual and drone tours. Including videos on your website can reduce wasted showings and serve as versatile marketing tools.
3. Compass: Incorporating an Interactive Map
Compass's interactive map tool helps clients determine the location of listings, allowing them to narrow down their search before the showing process begins. This feature provides valuable information without requiring visitors to leave the website.
4. Aaron Kirman: Standing Out with Unique Layouts
Aaron Kirman's website offers unique layouts that resemble magazine spreads, complete with emphasized social media buttons. These visually appealing designs attract clients who appreciate aesthetics and also drive traffic to social media platforms.
5. Jill Szeder: Using Lead Capture to Collect Contact Information
Jill Szeder utilizes lead capture forms on her website, enticing visitors to provide their contact information in exchange for incentives such as newsletter sign-ups or access to a listings search function. These captured leads can then be organized and nurtured using client relationship management software.
6. John L. Scott: Catering to Different Language-Speaking Clients
John L. Scott's real estate agent website includes a language filter search tool, catering to clients from diverse backgrounds. This feature helps establish stronger relationships and effective communication with prospective clients, ultimately leading to increased trust and referral business.
7. Joyce Rey: Leveraging a Luxury Lifestyle
Joyce Rey's website showcases luxury home listings and provides luxury real estate market reports. By offering valuable resources and highlighting her long-standing success, Joyce Rey attracts clients seeking a luxurious real estate experience.
8. Josh Flagg: Adhering to International Standards
Josh Flagg's website includes accessibility tools that allow visitors to customize the site's language, color, and contrast, enhancing user experience and attracting a wider audience. Adhering to international standards increases website traffic and engagement.
9. The Oppenheim Group: Offering Neighborhood-Specific Guides
The Oppenheim Group's website features helpful neighborhood guides, providing clients with detailed information about different areas, including demographics, school districts, and local attractions. These guides are particularly valuable in large transient cities.
10. Pardee Properties: Providing Housing Market Information
Pardee Properties includes comprehensive market reports on their website, establishing themselves as knowledgeable experts in niche locations. These reports give visitors confidence in their expertise and can be distributed using email marketing tools.
11. Elegran: Encouraging Visitor Interaction
Elegran stands out by allowing visitors to ask questions directly on their website, fostering engagement and building rapport. Live web chat features can be connected to customer relationship management systems, providing immediate responses to inquiries.
12. Coldwell Banker: Offering Virtual Options for Listing Searches
Coldwell Banker offers virtual options such as virtual tours or open houses in their listing searches. This feature enhances the online experience for clients and saves time for both agents and prospective buyers.
13. Howard Hanna: Including Unique Search Filters
Howard Hanna's website includes unique search filters, such as open houses and exclusive listings, making their website stand out. By offering a more personalized experience, they can target visitors with tailored calls to action, boosting conversion rates.
14. Long & Foster: Providing Home Valuations
Long & Foster's website offers a free home valuation tool, capturing seller leads. By estimating a property's value, agents can initiate conversations with potential clients, discussing their services and value as a real estate agent.
15. Tim Allen Properties: Using Original Photography
Tim Allen Properties showcases captivating original photography on their website, demonstrating their commitment to going above and beyond for their clients. These visuals not only attract visitors but also highlight the unique features of the locations they specialize in.
16. Sandro Dazzan: Employing Strong Calls to Action
Sandro Dazzan's website utilizes compelling calls to action, driving website traffic and boosting sales. Effective CTAs, combined with informative landing pages, can encourage undecided leads to take the desired action, increasing conversion rates.
17. Marsden Real Estate: Highlighting Client Testimonials
Marsden Real Estate includes client testimonials on their website, showcasing firsthand experiences and positive reviews. These testimonials serve as social proof and build trust with potential clients.
18. RESF Real Estate: Connecting to an IDX Feed
RESF Real Estate's website is directly connected to an IDX feed, ensuring that listings are automatically updated and reducing manual work for agents. This feature provides visitors with access to all available listings, keeping them engaged on the website.
19. Ernie Carswell & Associates: Emphasizing Exclusive Listings
Ernie Carswell & Associates highlights their exclusive listings on their website, making it easy for visitors to access property information. This feature allows interested leads to reach out to agents directly and inquire about specific listings.
When building your own real estate agent website, consider incorporating the following best practices:
- Use an IDX feed and search functionality to allow visitors to browse listings directly from the MLS.
- Create landing pages to capture leads by offering incentives such as home valuations or downloadable guides.
- Display your contact information prominently, including your headshot, phone number, and email address.
- Highlight client testimonials to build trust and attract potential clients.
- Showcase exclusive listings to impress sellers and draw in potential buyers.
- Include strong calls to action to prompt immediate responses from visitors.
- Provide knowledge and resources, such as market trends and blog posts, to position yourself as a valuable resource for potential clients.
- Ensure your website is mobile-friendly and optimized for search engines with relevant keywords.
Remember, a real estate agent website is just one piece of your overall marketing strategy. Combine it with other marketing materials, such as mailers and online ads, to enhance your brand awareness and generate interest from prospective clients.
When it comes to building your real estate agent website, there are several resources available to assist you. Website builders like Placester, Real Geeks, and Zillow Premier Agent offer user-friendly templates and tools to create a professional website without the need for coding or design expertise.
By implementing these strategies and utilizing these resources, you can create the best real estate agent website that stands out from the competition and drives more closed deals.
