In today's real estate industry, your first outreach to a potential lead can make or break your sales process. And what better way to quickly and effectively connect with potential customers than through text messaging? However, getting a response from leads can still be a challenge unless you compose your messages in a compelling way. Well-written messages have a higher chance of getting a response. So, how can you create a great real estate text message?
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But Why Text Leads in the First Place?
For a long time, cold calling was the go-to method for approaching leads in the real estate industry. However, in recent years, text messaging has emerged as a more efficient and effective way to reach out to customers, especially considering the evolving customer behavior and communication preferences. Here are a few reasons why texting leads is more effective:
- High Engagement Rates: Text messages have higher engagement rates compared to phone calls and emails. Research suggests that text messages are more likely to be acknowledged and responded to, while phone calls only have a chance of response if they are received.
- Preferred by Younger Generations: Younger generations, such as Millennials and Gen Z, prefer text messaging over other forms of communication, even for personal matters. This makes text messaging a crucial communication channel for agents looking to connect with younger potential customers.
- Direct and Personal Communication: Text messaging is more direct and personal, increasing the chances of it being read and considered. In contrast, emails can get lost in crowded inboxes, and missed phone calls rarely receive a response, especially from unknown numbers.
- Efficient and Convenient: Text messaging allows you to send quick updates, providing convenience in swift messaging.
- Integration and Automation Friendly: Text messaging can be automated and managed through third-party tools and CRM systems, streamlining your sales process and improving communication, efficiency, and conversion rates.
Key Components of an Effective Real Estate Text Message
Writing a great real estate message involves several key components that make it more appealing than ordinary messages. Here are some important components to consider:
- Personalization: Personalization shows that you are attentive to your lead's situation, increasing the chances of a response. Use the lead's name and refer to any specific details about their requirements to personalize your message.
- Clarity and Conciseness: Your leads have limited attention spans, so it's important to ensure they understand the purpose of your message without having to read through a wall of text. Make your message short and to the point, including the intent in the first or second line while avoiding jargon or overly complex language.
- Relevance: Great messages are relevant to the recipient's interests and needs. Show that you understand what is important to your leads and focus on solving their problems. Craft messages that highlight the recipient's interests rather than just showcasing your skills.
- Call to Action (CTA): Encourage the recipient to take a specific action, such as replying to your message, scheduling a meeting, or viewing a property. Include a clear CTA at the end of your message to increase the chances of a response and further engagement.
- Professionalism: Maintain a professional tone to build trust and respect. Ensure your messages are grammatically correct, well-structured, error-free, and reflect a professional demeanor.
- Tone: Compose your message with a friendly and empathetic tone that considers the recipient's situation. The right tone can make your message relatable and engaging.
- Timing: Sending a message at the appropriate time is crucial for engagement. Messages sent at the right time have higher open rates and are more likely to receive a response. Avoid sending messages too early in the morning or too late at night when you know the lead might be occupied with other activities.
16 Real Estate Text Message Scripts
Here are 16 examples of real estate text message scripts for different scenarios. Use them as templates and add your personal touch to create engaging messages:
Real Estate Text Message Scripts for Potential Buyers
First-time Home Buyers: "Hi, Sally! Thanks for reaching out to ACME Real Estates. We're here to guide you through every step of your journey as a first-time homebuyer. We have some listings that match your criteria. Would you like to see the brochures? - Timothy"
Buyers Looking for Bigger Homes: "Hi Ryan, thanks for reaching out to BM Properties. You mentioned that you're looking for a new home with more space. I'm Jamie, and I can help you find a home that fits your growing needs. Are you free to jump on a quick call to discuss your preferences in detail?"
Buyers Interested in Specific Neighborhoods: "Hello Pepper, I'm Sam from Tom's Housing with some exciting listings to show you in Queenstown. Thanks for reaching out to us. When are you free for a quick call and maybe a tour?"
Investment Property Seekers: "Hi Norman, thanks for exploring investment properties from Bricks Agency. We have several lucrative options in great locations with high ROI. Would you like me to send you the brochures? - Salim"
Relocating Buyers: "Hi Glenn, thanks for reaching out to ACME. I'm Benjamin and I can help you find your ideal home in Queens. What features are you looking for?"
Luxury Property Buyers: "Hello, Mr. Robinson! I'm Ted from Royal Properties, specializing in high-end residential properties. May I know if you already have a specific area or neighborhood you're interested in?"
Eco-friendly/Green Home Buyers: "Hello Ned, thanks for considering Baroque Housing to explore eco-friendly houses in Richmond. I'm Dillon, and I have a selection of green homes that might just fit your lifestyle. Would you like to explore the options?"
Real Estate Text Message Scripts for Property Sellers
Recent Online Enquiry about Selling: "Hi Dana, thanks for your recent enquiry about selling your property. I'm Paul with ACME Real Estates, and I'd love to discuss how we can get the best value for your home. When's a good time to chat?"
Owners Considering Upgrades before Selling: "Hello Geetha, thanks for reaching out to Tom's Housing regarding the sale of your property. You mentioned that you're interested in property upgrades before selling. I can offer tips on value-boosting renovations. How would you like to connect? - Aamir"
Owners in High-demand Areas: "Hi Norah, your apartment in Wimbledon may be worth more than you think! Thanks for reaching out to Royal Properties. I'm Anita, and I can help you understand your home's potential value. May I send you the market report for your area?"
Investment Property Owners: "Hi Mrs. Smith, thanks for your interest in exploring your possibilities with ACME. As experts in investment properties, we can help you maximize your returns. Let's discuss the potential of your property in today's market. When is the best time to give you a quick call? - Nemo"
Relocation due to Job/Personal Reasons: "Dear René, thanks for reaching out to BM Properties to explore possible selling options for your property. We understand that you're planning a move because of your job. I'm Maria, here to make your transition smoother with a hassle-free property sale. Would you like to discuss it over a phone call? Let me know when it's the best time."
Real Estate Text Message Scripts for Renters
Individuals Looking for Apartment Rentals: "Hi Dimitry, thanks for considering ACME to find your ideal apartment! I'm Bruce, and I have some great listings that match your criteria. Would you like to see the listings?"
Families Seeking House Rentals: "Hello Paola, I'm Tina from Tom's Housing with many family-friendly rental options. Would you like to discuss your preferences for the number of rooms you require for your ideal space?"
Short-term/Seasonal Rentals: "Hi Jon, thanks for inquiring about short-term rentals at FindMeaHome. I'm Charlotte, and I specialize in finding the perfect seasonal homes. What are your preferred dates and location?"
Students Seeking Rentals near Universities: "Dear Naseer, thanks for reaching out to Bob and the Company for rental options near Greenwich. We understand how crucial it is for you to find the right place near your school. We have affordable and convenient student rental options. When's the best time to give you a call? - Bob"
We hope these text message scripts help you compose effective real estate messages for your potential customers. Remember to personalize the scripts and adapt them to your unique style and brand voice. Happy texting and good luck with lead conversion!
