Realtor headshots are an essential tool in any agent's marketing arsenal. A captivating headshot can leave a lasting impression, showcase your unique selling proposition, and elevate your real estate brand. But how do you ensure that your headshot stands out from the crowd?
Here are 12 expert tips to guarantee that your realtor headshot helps you build a recognizable brand and instill confidence in your clients.
1. Preview Other Realtor Headshots
If you're feeling uninspired or unsure about what you want for your headshot, take a look at other real estate agents' headshots for inspiration. This can help you decide on the background, posing, and hairstyle that best represents your personal brand. Consider how you'll be using your headshot on your website, business cards, and marketing materials.
Douglas Elliman agents headshots
2. Dress for Success
Choosing the right clothing for your headshot is crucial. Opt for outfits that make you feel confident and that align with your target audience. Whether you prefer a formal look with a suit jacket or a more laid-back style with a jean jacket, make sure your clothing represents your brand. Avoid busy patterns, bright colors, excessive jewelry, or heavy makeup that can be distracting.
3. Learn Power Poses
The way you feel will be reflected in your photos, so it's essential to set up your shoot when you feel most confident. Power poses can help boost your confidence and create a positive energy. Take some time to practice different poses in front of a mirror or ask a friend for feedback. Choose poses that feel natural to you, so you'll look and feel your best during the shoot.
4. Use Your Best Smile
A smile goes a long way in creating a positive and approachable impression. Several studies have shown that people who smile in photographs are perceived as more trustworthy and likable. So don't forget to show off your pearly whites in your headshot.
5. Get Professional Hair & Makeup
Investing in professional hair and makeup services can help you present your best self in your headshot. Consider the importance of your headshot in various platforms such as social media, marketing materials, and events. A polished and professional look will instill self-confidence and attract leads who resonate with your brand.
6. Don't Pose With Accessories
While it may be tempting to showcase your everyday work environment or include your beloved pets in your headshot, it's best to keep the focus on you. Avoid distractions and maintain eye contact with the camera to appear trustworthy and genuine. Save the group photos or lifestyle shots for other promotional materials.
7. Try Multiple Styles & Locations
While a classic head and shoulders portrait is versatile, don't be afraid to experiment with different styles and locations. Ask your photographer about full-body shots, shooting in various settings, or changing outfits. These additional shots can be used to expand your branding and marketing content.
8. Choose the Right Location
The background of your headshot should not distract from your presence. A clean, pure white background is powerful and allows the viewer to focus on you. However, if your target audience is more inclined towards a specific environment, you can consider a background that aligns with your real estate niche. Ensure that the background enhances your image and doesn't overshadow it.
9. Get High-resolution Copies
Make sure to obtain high-resolution copies of your headshot for various marketing purposes. While you may primarily use your headshot on your website or print materials, having high-resolution copies allows for flexibility and ensures a professional and clear representation of yourself.
10. Avoid Overediting Your Headshot
Light editing or retouching is common practice in headshot photography. It can help enhance your features and create a polished look. However, be cautious not to go overboard with editing. Overedited photos can appear unnatural and give off a false impression. It's essential to strike a balance and maintain your natural look.
11. Gather Opinions on Your Headshots
It's challenging to judge your own headshot objectively. Seek feedback from trusted individuals such as real estate associates, friends, and family. Alternatively, you can use online platforms like Photofeeler to receive unbiased opinions from a broader audience. Taking others' viewpoints into account can help you choose the best headshot that resonates with your target audience.
12. Update Headshot Frequently
Physical appearances change over time, so it's important to keep your headshot up to date. Prospective clients often make decisions based on your headshot, so it should accurately represent the current version of yourself. Aim to update your headshot approximately every three years to maintain relevance and ensure brand consistency.
In conclusion, a professional headshot is a crucial aspect of your real estate brand. By following these 12 tips, you'll be well on your way to creating the perfect realtor headshot that aligns with your brand, impresses clients, and strengthens your business.
