When it comes to marketing in the real estate industry, incorporating videos into your strategy has become essential. Research shows that 73% of homeowners are more likely to list with an agent who uses video in their marketing, yet only about 10% of agents are utilizing this powerful tool. This presents a significant opportunity for agents to gain a competitive edge online.
Creating video content may seem daunting at first, but knowing where to start is key. In this article, we'll explore 11 proven real estate video ideas that can help boost your online presence. We'll also discuss where to find inspiration for more ideas and the best platforms to share your videos.
Real Estate Agent Introduction
Start by creating an introduction-style video to establish a personal connection with potential clients. This video should highlight your background, unique selling proposition, and areas of specialization. It's also a good idea to reuse your introduction content every quarter for new followers who have recently joined your channel. Check out this example from Yana Vass, an established Realtor, to get inspiration for your own introduction video. 
Property Tours
Property tours are essential for marketing real estate, allowing you to highlight a property's unique features. Consider using various video options, such as walkthrough tours, 360-degree virtual experiences, and exterior drone footage, to provide a comprehensive view of the property. Remember to prioritize quality by using high-grade video and audio, supported by the right equipment and software. Take a look at Ryan Serhant's property tour videos for inspiration on how to effectively showcase properties.
Home Buying Advice
Educational videos about the home buying process can be a powerful way to connect with potential clients. Break down complex concepts into bite-sized videos or create detailed guides on topics like pre-approval versus pre-qualification, the value of home inspections, and negotiation and closing costs. Make your content engaging by using real-life scenarios and interactive sessions like Q&A prompts. Don't forget to include a clear call to action, inviting viewers to download your free homebuyer's checklist or attend your home-buying seminar. Look to Leah Herzwurm's educational video content on Instagram for inspiration.
Home Seller Tips
If you're looking to attract more listings, consider creating real estate videos focused on home sellers. Cover topics such as home staging, setting competitive prices, and the top reasons to have an open house. Educate sellers about the legal aspects of the process, from disclosure requirements to potential fees. Prepare them for closing day with accurate information to alleviate their concerns and show them that you're prepared to guide them through the process. Don't forget to include a call to action, encouraging sellers to schedule consultations, get home valuations, or download seller resources. Shane Mccarty's video provides an excellent example of how to effectively communicate with sellers.
How-To Videos
Using how-to videos as a real estate agent is an innovative way to guide potential buyers and sellers through the real estate process. For example, Invidiata Realty utilizes beautiful how-to videos to demonstrate how to upgrade property walkthroughs. These videos can be aimed at homebuyers, explaining how to navigate an open house, or targeted towards sellers, offering tips on staging their homes for maximum appeal. Experiment with different styles and see which ones your audience connects with the most. Use this information to determine your future how-to videos for maximum engagement.
Real Estate Client Testimonials
Client testimonials establish trust and credibility with potential customers, enhancing your online presence. They provide proof of your success and capabilities. A compelling video testimonial should be specific, reliable, and authentic. It's important to have a system in place for collecting client feedback and asking for permission to share their testimonials or Google Business Profile reviews. With proper consent and a clear call to action, your video testimonials can become powerful tools to drive consultations or direct more visitors to your website. Take inspiration from agents like the Marie Henderson Team who have executed video testimonials successfully.
Real Estate Market Updates
Regularly providing market updates can solidify your position as an expert in the field. Share recent sales data, trends in property prices, and economic factors affecting the real estate market. Use easy-to-understand graphs and charts to communicate complex data in a more digestible format. Terri Munselle of The Munselle Group consistently updates her followers through her Instagram page, providing useful content for her audience.
Real Estate FAQs
Consider focusing on frequently asked questions or common misunderstandings when brainstorming real estate video ideas. FAQs can cover a range of topics, from the general home buying or selling process to how agents are compensated and what to look for in a property. You can present these as a single video or a series of shorter videos, with each video focusing on a specific question. Taylor Lucyk's vlog format provides an engaging and informative series for his clients.
Day in the Life
The "Day in the Life" concept is a clever way to give potential clients a glimpse into your professional life. Use behind-the-scenes footage from property visits, open houses, and client meetings to show how efficient and reliable you are. This allows potential clients to see your commitment to providing an exceptional customer experience. Asia Johnson at the Marie Henderson Team has some fantastic examples on her Instagram that you can use as inspiration.
Self-Promotion Without the Shame
Self-promotion doesn't have to be a turn-off. Strike a balance between promoting your business and offering value to your viewers. Prioritize quality and relevant content and blend it with promotional material. This way, your viewers gain valuable insights while learning about your services—without feeling like they're caught in a hard-sell tactic. Incorporate your services and offerings subtly into how-to videos, as shown in Joey Bergandi's video.
Neighborhood Spotlights
Create "Neighborhood Spotlight" videos to give prospective buyers an idea of what living in a specific area would feel like for them. Provide a comprehensive overview of the neighborhood by featuring local parks and schools, interviews with local business owners or residents, and highlighting community events. This not only helps potential buyers but also fosters connections with local businesses. Ricky Allen has successfully executed this strategy on his website, incorporating neighborhood videos that provide a well-rounded idea of life in the area.
Where to Find Additional Real Estate Video Ideas
Now that you have a few real estate video ideas to get started, it's important to know where you can consistently find new ideas that can be customized to your specific business goals.
Audience Research
Researching your audience's needs, preferences, and behaviors can help you tailor your videos for maximum effect. If your audience consists mainly of first-time homebuyers, educational videos explaining the buying process could be the best way to connect. On the other hand, if your audience is composed of investors, create content around investment strategies or market trends. Online forums or surveys, such as Google Surveys, can be powerful resources for conducting research.
Trend Analysis
Observing shifts and turns in the real estate landscape can be a great way to brainstorm new video ideas. For example, if there's a current trend in the market around holiday home investments, you could create a video series themed "The Art of Choosing Your Perfect Holiday Retreat" to ride the wave and pique viewer interest. Use digital tools like Google Trends or social media's trending sections to stay informed about the real estate market.
Competitor Benchmarking
Believe it or not, your competitors can be a constant source of real estate video ideas. Analyze their video content, social media channels, and websites to learn what works for them and what doesn't. Use this knowledge to differentiate your own content strategy.
Internal Team Brainstorming
Your own team can be a gold mine of real estate video ideas. Regular internal brainstorming sessions can unlock a treasure trove of original concepts. For example, your sales team may have direct insights into frequently asked questions from potential clients, presenting an opportunity for a helpful and engaging video series that directly targets your desired clientele.
User-Generated Content (UGC)
User-generated content is a potent source of video ideas and inspiration. Motivate your social media followers or website visitors to share their experiences or questions. A video response to a customer's question can not only offer valuable content but also help forge a solid relationship with your audience.
SEO Tools and Analytics
SEO utilities like SEMrush or Google Analytics can offer valuable insights into what your potential real estate clients are looking for online. Create a list of real estate video ideas around popular search queries or keywords to enhance your visibility and extend your reach.
Artificial Intelligence (AI) Tools
AI tools like ChatGPT can quickly generate a wealth of real estate video ideas and scrutinize data to suggest themes likely to gain traction. AI can assist in identifying patterns and trends that might not be immediately noticeable, giving you a competitive edge in content generation. However, make sure to fine-tune these concepts with human insight to ensure they're relevant and high-quality.
Where to Share Your Real Estate Videos
Once you've created your real estate videos, you'll want to decide where to share them. Here are some examples of platforms where you can post your videos:
Real Estate Websites
Your real estate website is like your digital shop window. Spruce it up with property videos, virtual tours, community highlights, and video testimonials to stand out from the competition. Don't forget to optimize your video descriptions with local and property-specific keywords for better SEO.
Use emails as a tailor-made avenue to share your real estate videos directly with potential clients. Send property walkthrough videos to interested buyers or keep your clientele engaged with video newsletters providing updates on new properties. Craft enticing subject lines and engaging content to drive clients to click and view your videos.
Google Business Profile
Leverage your Google Business Profile to showcase your real estate video ideas. Share virtual tours of your listings to make them shine in local search results. This platform is also perfect for sharing videos of satisfied clients and triumphant sales.
Social Media Channels
Utilize social media channels to reach a wider audience with your real estate videos.
YouTube
YouTube remains an excellent option for generating exposure through long-form video content. Its vast user base and search-friendly nature make it a leading choice for property promotional videos. Use optimized titles, descriptions, and SEO tags to enhance your visibility through the algorithm. Post consistently and group related videos into playlists to increase audience engagement.
Facebook's expansive user demographic makes it a fertile ground for sharing your real estate video ideas. Craft succinct videos that capture attention amidst a busy feed. Ensure your captions deliver your message effectively, even without sound. Make use of Facebook Live for real-time virtual open houses, and consider video ads targeting your desired demographics.
LinkedIn offers a unique opportunity to connect with a professional audience and potential clients in a business-focused environment. Create informative and engaging content, such as market insights or property showcases. Actively engage with your network through comments and direct messages to expand your reach and generate more business opportunities.
TikTok
TikTok provides a unique option for connecting with a youthful demographic. Share captivating, amusing clips of your listings or provide efficient home-buying tips while using trending sounds and hashtags. Collaborating with influencers can further extend your reach. Embrace creativity when building out your real estate video ideas to stand out on this platform.
Make Your Real Estate Videos Stand Out with Luxury Presence
If you're looking to elevate your real estate videos and brand, consider partnering with Luxury Presence. Step into the future of real estate marketing with a website upgrade that matches the quality of your videos. Empower your brand, amplify your reach, and take your business to new heights. Contact Luxury Presence today to get started.
Remember, incorporating real estate videos into your marketing strategy can give you a significant advantage online. By employing these proven video ideas and utilizing the right platforms, you can boost your online presence and attract more clients in the competitive real estate market.
