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Zoom Interiors: Revolutionizing Interior Design

CEO Khai Intela
Image credit: zoom interiors Are you tired of snooty and expensive interior design services? Well, Madeline Fraser, Elizabeth Grover, and Beatrice Fischel-Bock had the same thought when they founded Zoom Interiors. In an episode of...

zoom interiors Image credit: zoom interiors

Are you tired of snooty and expensive interior design services? Well, Madeline Fraser, Elizabeth Grover, and Beatrice Fischel-Bock had the same thought when they founded Zoom Interiors. In an episode of Shark Tank, they pitched their virtual interior design service and hoped to strike a deal with one of the Sharks. Let's dive into their innovative concept and see how it disrupted the design world.

Redefining the Design Experience

At the core of Zoom Interiors is an interactive interface that helps you envision your dream room. Think of it like taking one of those popular social media quizzes but for interior design. By answering a series of questions about yourself, their algorithm generates personalized suggestions for furnishings and design elements. And here's the best part: the design services are free.

Zoom Interiors Design Image credit: zoom interiors

Disrupting the Traditional Model

Traditional designers charge exorbitant fees, ranging from $100 to $600 per hour for their advice. Zoom Interiors turned this model on its head by offering their design services for free. Instead, they generate revenue by selling the recommended items to customers. This new approach challenges the status quo and makes interior design more accessible to everyone.

A Shark Tank Success Story

When Madeline, Elizabeth, and Beatrice entered the Shark Tank, seeking $100,000 for a 20% stake in their business, they had big dreams. They showcased their design expertise by walking the Sharks through a Zoom design survey and presenting impressive before and after pictures of their projects.

Zoom Interiors Pitch Image credit: zoom interiors

However, not all the Sharks were convinced. Mark hinted at the need for more productivity, while Robert suggested training more people for consultations instead of investing in expensive software. Eventually, Barbara saw the potential in Zoom Interiors and offered $100,000 for a third of the business. They gladly accepted the deal.

The Journey Continues

Although the deal with Barbara didn't come to fruition, Zoom Interiors caught the attention of Sean Rad, the co-founder of Tinder. With his help, the company rebranded itself as Homee and raised an impressive $7.2 million. Homee evolved into an app that allows users to design their spaces. Despite the market becoming more crowded, Homee carved out a solid niche. However, they later reimagined the app, renaming the business once again to Hutch. In 2020, Hutch unfortunately shut down, but the women behind Zoom Interiors moved on to new and exciting ventures.

Conclusion

Zoom Interiors disrupted the interior design industry with their refreshing approach, offering free design services while generating revenue through product sales. Their journey from Shark Tank to Homee and finally to Hutch showcases the resilience and adaptability of these talented entrepreneurs. Although their Zoom Interiors journey may have come to an end, their impact on the design world will be remembered.


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