The Ultimate Guide to Single Property Websites: Boosting Real Estate Sales

CEO Khai Intela
In today's digital age, 97% of home buyers start their search online. To effectively market a listing and stand out from the competition, real estate agents need powerful internet marketing tools. Enter single property websites...

In today's digital age, 97% of home buyers start their search online. To effectively market a listing and stand out from the competition, real estate agents need powerful internet marketing tools. Enter single property websites - a game-changer in the industry. In this ultimate guide, we'll explore the benefits of single property sites and how to use them to grow your real estate business.

What Is a Single Property Website?

A single property website is a dedicated online platform showcasing a single listing. It provides a unique URL that features an array of captivating images, engaging videos, 3D tours, floor plans, and other detailed information about the property. It's a comprehensive online marketing tool that allows you to highlight the best features of a home without any distractions. Take a look at the image below for a visual representation.

PhotoUp Single Property Websites PhotoUp Single Property Websites

But it doesn't stop there. A single property website can also include a variety of additional features, such as a "Schedule a Showing" call-to-action, neighborhood information, lead capture technology, mortgage calculators, Google Maps integration, social media sharing, and much more. It's a one-stop-shop for effectively marketing a listing and making it look exclusive.

Benefits of Single Property Sites (4 Powerful Advantages)

Successful real estate agents understand the many marketing benefits of single property websites. Let's explore the four main advantages that make them an essential tool in your arsenal.

1. Limits Distractions

In today's age of information overload, the internet can be a distracting place. Single property websites solve this problem by focusing solely on one property. This limited distraction approach brings several benefits:

  • Your property isn't competing with other agents or MLS listings.
  • Buyers who spend more time looking at a home online are more likely to schedule a showing.
  • With a clear call-to-action, such as the "schedule a showing" button, potential buyers are prompted to take action.

2. Offers Exclusive Content

A well-designed single property website allows you to offer exclusive content that potential buyers won't find anywhere else. This exclusive content can include additional photos of the property, professional real estate walk-through videos, detailed neighborhood profiles, and more extensive information on the listing itself. By enticing buyers with exclusive content, you'll increase engagement and interest in the property.

3. Creates Brand Awareness

One of the hidden benefits of single property websites is their ability to promote you as a real estate sales professional. Your website showcases your branding and marketing expertise, demonstrating to potential clients your credibility and trustworthiness. By including your contact information and promoting your skills and services, you'll generate more leads and increase your chances of working with buyers for their home search.

4. Increases Traffic to a Listing

More eyes on your listing mean more showings and ultimately a quicker sale at a higher price. Single property websites drive 55% more traffic to listings, giving you a competitive edge. The increased visibility and exposure will attract more potential buyers, leading to a faster and more successful sale.

Using a Single Property Website to Market a Listing

Now that we've covered the benefits of single property websites, let's dive into how you can use them effectively to market your listings and boost sales. Here are some essential tips:

1. Leverage the Custom URL

Customize the URL of your property website using the property address. This customization has several advantages:

  • It improves your website's visibility in search results when people search for the property online.
  • It clearly indicates that the site is dedicated to this specific property only.
  • It makes it easier for potential buyers to find the site.

2. Maximize the Power of Visuals

Visual content is king when it comes to attracting buyers. Fill your single property website with alluring photography that showcases the property's best features. Here's what you need to consider:

  • Include as many high-quality, edited images as possible.
  • Arrange the order of the images to tell a compelling story about the property.
  • Don't forget to include videos, floor plans, and walk-through tours for a comprehensive visual experience.

3. Offer Exclusive Content

Motivate buyers to visit your single property website by offering them exclusive content that they won't find anywhere else. This exclusive content can include bonus photos, detailed video tours, additional home information, and information about the neighborhood. By providing valuable and unique content, you'll encourage visitors to spend more time exploring your website and engaging with your listing.

4. Don't Forget About Personal Branding

Make the most of your single property website to promote your skills, talents, and services. Include your brokerage logo, contact information, and showcase your credentials and experience as a trusted real estate agent. By leveraging your branding effectively, you'll establish yourself as a reliable professional and attract more potential buyers.

5. Share the Site Across All Platforms

Make it easy for potential buyers to find and share your single property website. Include the link in all your marketing materials, such as social media posts, emails, other websites you own, flyers, brochures, and info sheets. By increasing the visibility of your website, you'll maximize its effectiveness in promoting your listing.

Agent Branding: PhotoUp Single Property Websites Agent Branding: PhotoUp Single Property Websites

6. The Importance of a Strong Call to Action

A strong and clear call to action is crucial for converting visitors into potential buyers. Make it easy for them to ask questions and schedule showings by following these steps:

  • Make the "Request Viewing" button large and visible.
  • Provide all your contact information, including email, phone, and social media.
  • Offer a detailed property brochure to those who provide their email.

By implementing these tips, you can effectively use a single property website to market your listings and boost sales.

Easily Create Your Own Single Property Website With PhotoUp

Creating a single property website with PhotoUp is quick and easy, taking only around 5 minutes. Here's what you can expect:

  • Choose from six exceptional templates or themes that are easily customizable with your branding, logo, business colors, and contact information.
  • Seamlessly integrate high-resolution photos, slider functionality, and videos to showcase the property's best features.
  • Provide ample space to present the property's amenities, special features, neighborhood information, and local schools.

PhotoUp Single Property Websites: Theme East PhotoUp Single Property Websites: Theme East

PhotoUp's single property websites offer additional benefits for business and SEO growth, including customized URLs for better visibility, features like floor plans and 3D tours, lead capture technology, easy social media linking, strong CTA buttons to request a viewing, Google Maps integration, and six months of full web hosting services. With over 10 years of experience in high-end real estate and architectural photography, PhotoUp ensures the impressive quality of their sites.

To get started, sign up for a free PhotoUp account today. You'll be able to quickly create a professional online presence that will help you sell your listings faster and for higher prices. For a limited time, PhotoUp offers 10 free credits, allowing you to create a single property website for free or apply the credits to any other service. Plus, you'll also receive a matching property flyer for free!


In this ultimate guide, we've explored the power of single property websites and their ability to boost real estate sales. By leveraging the benefits of limited distractions, exclusive content, personal branding, and increased traffic, you can effectively market your listings and attract more potential buyers. With PhotoUp's easy-to-use platform, creating your own single property website has never been easier. Sign up today and take your real estate business to the next level.

If you enjoyed reading this post, you'll find the following resources valuable:

  • The Best Free Single Property Websites of 2024
  • Advantages of Single Property Websites
  • How Luxury Single Property Websites Will Help You Sell for Top Dollar
  • How to Build a Single Property Website
  • How to Get More Leads Using Single Listing Websites (6 Ways)
  • How to Use Single Property Listing Websites to Sell Your Property