Xem thêm

The Stressless Story: Revolutionizing Comfort and Functionality

CEO Khai Intela
Stressless® is not just a recliner; it's a revolution in comfort and functionality. Since its introduction in 1971, Stressless® has been dedicated to meeting the body's need for movement and support when seated. With patented...

Stressless® is not just a recliner; it's a revolution in comfort and functionality. Since its introduction in 1971, Stressless® has been dedicated to meeting the body's need for movement and support when seated. With patented features and a commitment to quality, Stressless® has become synonymous with the ultimate recliner experience.

The Birth of Stressless®

In 1971, the first Stressless® recliner was launched in Norway, marking a significant milestone in the world of comfort furniture. This innovative design allowed users to lean back, relax, and watch TV with ease. The patented sliding system captured attention and set Stressless® apart from the competition.

The first Stressless® recliner The first Stressless® recliner

A Success Story Unfolds

Throughout the years, Stressless® continued to make waves in the industry. In 1980, sales surpassed 100 million Norwegian Kroner, solidifying its position as a leader in comfort furniture. The introduction of the characteristic wooden base in 1981 added a touch of elegance to the already impressive lineup.

Stressless® comfort exceeds expectations Stressless® comfort exceeds expectations

Innovation and Recognition

Stressless® didn't stop there. In 1983, the company celebrated the production of its 500,000th recliner and received the prestigious Norwegian Export Prize for its success in the global market. Stressless® appeared in the Universal movie "Back to the Future II" in 1989, showcasing its widespread popularity.

Stressless® reaches new heights Stressless® reaches new heights

Unparalleled Comfort for Every Moment

In 1991, Stressless® introduced the patented Plus™ System, offering automatic adjustment of the headrest and lumbar support. This groundbreaking innovation allowed users to read, watch TV, and relax in a recliner like never before. The Stressless® sofa revolutionized sitting experiences in 1993, ensuring that every seat was a Stressless® seat.

Unmatched comfort with the Plus™ System Unmatched comfort with the Plus™ System

Customization for Supreme Comfort

Recognizing that everyone's comfort needs are different, Stressless® introduced different chair sizes in 1996. This customization allowed individuals to find their perfect fit and enjoy optimal comfort. Stressless® continued to make appearances in movies, further solidifying its presence as a symbol of comfort and luxury.

Stressless® chairs in the spotlight Stressless® chairs in the spotlight

Expanding Possibilities

With the new millennium came new opportunities for Stressless®. In 2001, matching designs were introduced into the Stressless® collection, combining reclining and fixed-back furniture seamlessly. The Stressless® collection surpassed 1 billion Norwegian Kroner in sales, cementing its global success.

Expanding possibilities with Stressless® Expanding possibilities with Stressless®

Embracing the Digital Age

Stressless® embraced the digital world by launching a web-based tool called Stressless® Design Online in 2010. This interactive platform allowed users to explore and create their ideal Stressless® combinations in a 3D environment. With appearances in popular movies and endorsements from chiropractic associations, Stressless® solidified its position as a trusted and reputable brand.

Stressless® brings comfort to the digital realm Stressless® brings comfort to the digital realm

Constant Innovation

Stressless® never stopped innovating. In 2014, the BalanceAdapt™ system was introduced, providing automatic adjustments to the seat's back and position based on the user's movements. The Stressless® range expanded with motorized options and a new collection called Stressless® YOU, combining minimalistic design with uncompromising comfort.

Stressless® continues to innovate Stressless® continues to innovate

A Journey of Success

As Stressless® celebrates its 40th anniversary in 2011, it's clear that they have made a significant impact on the world of comfort furniture. With over 6.5 million seats sold and a presence in over 60 countries, Stressless® has become a household name. The brand continuously strives for excellence, utilizing cutting-edge technology and design to provide unrivaled comfort.

Stressless®: A journey of success Stressless®: A journey of success

Conclusion

Stressless® is more than just a recliner; it's a symbol of ultimate comfort and luxury. From its humble beginnings in 1971 to becoming a global sensation, Stressless® has consistently pushed the boundaries of innovation. With a commitment to quality and a dedication to meeting the body's needs, Stressless® remains the epitome of relaxation and style.

1