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REIT Investing: A Comprehensive Guide for Beginners and Real Estate Investors

CEO Khai Intela
Investing in real estate has always been a lucrative venture, but it was largely restricted to wealthy individuals. That changed in the 1960s when Congress introduced Real Estate Investment Trusts (REITs). These investment platforms opened...

Investing in real estate has always been a lucrative venture, but it was largely restricted to wealthy individuals. That changed in the 1960s when Congress introduced Real Estate Investment Trusts (REITs). These investment platforms opened up opportunities for individual investors to participate in large-scale, income-producing real estate projects. Since then, REIT investing has gained immense popularity and proven to be a great way to diversify portfolios.

What Are REITs?

REITs, or real estate investment trusts, are companies that own, finance, or operate income-producing real estate assets. They hold a diverse range of properties, including office buildings, malls, apartments, hotels, self-storage facilities, and warehouses. Some REITs focus on owning physical assets and generating income by leasing them, while others provide financing for real estate projects.

How to Invest in REITs

Investing in REITs is similar to trading on the stock market. Investors buy shares in REITs, and the money is used by the company to invest in real estate assets. The returns from these investments are distributed to shareholders as dividends. REIT investing allows individuals to tap into the real estate market without having to purchase physical properties, making it a more accessible and affordable option.

While REIT investing offers many advantages, it's crucial to understand the risks involved. Like any investment, REITs come with a degree of risk, and market fluctuations can affect their performance. However, with the right knowledge and a well-devised investment strategy, investors can potentially enjoy years of lucrative profits.

Types of REITs

There are different types of REITs, each with its own business strategy and specialization. Here are four common types:

  1. Equity REITs: These REITs own and operate income-producing real estate properties across various sectors, such as office buildings, shopping centers, and apartment complexes.

  2. Mortgage REITs (mREITs): Unlike equity REITs, mREITs invest in mortgages and mortgage-backed securities, earning income from the interest on these investments.

  3. Public Non-Listed REITs (PLNRs): These REITs own or finance income-producing real estate portfolios but are not traded on major stock exchanges. They face strict redemption restrictions.

  4. Private REITs: Private REITs do not trade on national stock exchanges and are generally reserved for institutional investors.

There are also various specializations within each type of REIT, including data-center REITs, healthcare REITs, self-storage REITs, office REITs, hospitality REITs, and more. Each specialization offers unique opportunities for investors to diversify their portfolios.

Pros and Cons of REIT Investing

As with any investment, it's important to consider the pros and cons of REIT investing:


  • Competitive Performance: Over the years, REITs have consistently outperformed traditionally traded stocks, making them an attractive investment option.
  • Liquidity: REITs are easily accessible and can be bought and sold on major stock exchanges, providing investors with liquidity.
  • Dividend-Based Income: REITs are required to distribute at least 90% of their taxable income to shareholders as dividends, making them a potential source of regular income.
  • Diversification: Investing in REITs allows individuals to diversify their portfolios across different industries and types of real estate assets.
  • Transparency: REITs are regulated by the SEC and are required to provide regular disclosures and earnings reports, offering investors transparency.


  • Limited Growth Potential: The requirement to distribute a significant portion of income as dividends limits the growth potential of REITs compared to other stocks.
  • Tax Implications: Dividends received from REITs are taxed as ordinary income, subject to higher tax rates.
  • Interest Rate Sensitivity: REITs' performance is influenced by interest rate trends, which can affect their profit margins.
  • Market Fluctuations: REITs can be influenced by volatile market fluctuations, although their performance is generally tied to the real estate market.

Popular REITs to Consider

While past performance is not indicative of future results, certain REITs have shown promise in recent years:

  • STAG Industrial, Inc. (STAG): This industrial REIT is well-positioned to benefit from the growing trend of e-commerce and domestic manufacturing.
  • Digital Realty Trust, Inc. (DLR): As a data-center REIT, Digital Realty Trust benefits from the increasing demand for cloud services.
  • American Tower Corporation (AMT): With its position in the upcoming 5G revolution, American Tower is poised for strong growth.
  • Americold Realty Trust (COLD): As the largest public REIT specializing in cold storage, Americold owns temperature-controlled warehouses and is benefiting from the national shortage in affordable housing options.
  • UMH Properties (UMH): UMH focuses on manufactured housing communities, capitalizing on the demand for affordable housing options.

It's important to note that the best REITs to invest in depend on individual investment goals and strategies. Thorough research and understanding of the market are essential before making any investment decisions.


REIT investing provides a unique opportunity for both beginners and experienced investors to participate in the real estate market. With their consistent performance, liquidity, and dividend-based income, REITs can be a valuable addition to a well-diversified portfolio. However, it's crucial to consider the pros and cons, conduct thorough research, and choose investments that align with your goals and risk tolerance.

Are you considering investing in REITs? Let us know in the comments below, and don't hesitate to seek guidance to make informed investment decisions.

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