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Real Estate Review Sites: 7 Best Practices for Agents

CEO Khai Intela
If you’re in the real estate business, you're probably always on the lookout for new leads and ways to grow your business. One effective way to attract potential clients is by utilizing real estate review...

If you’re in the real estate business, you're probably always on the lookout for new leads and ways to grow your business. One effective way to attract potential clients is by utilizing real estate review sites. These platforms allow you to create an agent profile, making it easy for buyers and sellers to learn more about you and your brokerage. By actively managing your profiles and responding to reviews, you can significantly improve your chances of being found by potential clients.

Step 1: Create a Profile on Major Real Estate Review Sites

The first step is to claim your profile on major real estate review sites such as Zillow, Realtor.com, and Rate My Agent. Building a presence on popular review sites like Google and Facebook is also crucial. Ensure that you have consistent information across all your profiles to enhance your online visibility in relevant searches.

Real estate reviews - Google search example Caption: Example of a Google search for real estate reviews.

Here are some quick links to help you claim your profile on these top review sites:

And here are some quick access links to create your agent profile on three top real estate review sites:

Step 2: Use Keyword-Rich Descriptions to Improve Visibility

Utilizing keyword-rich descriptions in your agent profiles helps improve your visibility in online search results. Make it easy for buyers and sellers to find you by incorporating relevant keywords such as "buyer's agent," "seller's agent," "relocation specialist," and more. This approach not only boosts your visibility but also provides potential clients with a better understanding of your services.

Step 3: Enhance Your Agent Profiles with Photos and Videos

Adding high-quality photos and videos to your agent profiles across all real estate review sites is a powerful way to showcase your expertise and attract potential clients. Include images of your previous listings and videos where you discuss your real estate experience. This allows potential clients to visualize what it would be like to work with you, setting you apart from the competition.

Step 4: Encourage Client Reviews

Reviews are a crucial aspect of establishing credibility and building a strong reputation as a real estate agent. It's important to request reviews from all your past clients, even if they might not all be positive. Negative reviews provide valuable feedback and an opportunity to improve your business. Responding to reviews, whether positive or negative, demonstrates your commitment to customer satisfaction and shows potential clients that their opinions matter to you.

An example of a real estate agent asking all their clients for reviews Caption: An example of a real estate agent asking clients for reviews.

Timing is crucial when requesting reviews. Send review requests to your clients within 24-48 hours of closing on a property, when the experience is still fresh in their minds. Automating review requests with a platform like Birdeye can help streamline the process and ensure every client receives a review request.

Step 5: Actively Manage Your Profile on Review Sites

When clients leave reviews, respond as quickly as possible. Thanking clients for positive reviews is essential, but responding to negative reviews is even more critical. Use an online review management platform like Birdeye to effectively collect and manage reviews from various sites, ensuring you have a strong online reputation. Negative reviews present an opportunity to resolve issues and improve client satisfaction, showcasing your dedication to providing excellent customer service.

Example of a real estate agent actively managing her real estate review sites Caption: An example of a real estate agent actively managing her real estate review sites.

Step 6: Showcase Your Client Reviews

Displaying client reviews on real estate review sites offers several benefits. Reviews help build trust with potential buyers and sellers, showcasing your reliability and trustworthiness. They also demonstrate the high quality of your work, attracting new clients by providing feedback from satisfied past clients. Additionally, reviews offer insights for improvement, allowing you to refine and enhance your business.

Step 7: Utilize Review Sites as a Lead Generation Tool

To stand out in a competitive market, agents must take advantage of every opportunity to gain an advantage. Displaying reviews on real estate review sites helps differentiate you from competitors and attracts new clients. As potential buyers and sellers read through reviews of your previous work, they may be inspired to reach out for more information or schedule a consultation. Additionally, top real estate review sites like Zillow, Realtor.com, and Trulia offer paid lead generation solutions, maximizing your visibility and credibility as a local market expert.

Pro tip: Remember that first impressions count. A recent study revealed that 73% of buyers contacted only one real estate agent during their home search. For sellers, the number is even higher at 82%. By following these best practices, you can effectively utilize real estate review sites to grow your business. Create profiles on multiple platforms, actively manage your profiles, and respond to all reviews promptly.

Frequently Asked Questions about Real Estate Review Sites

See Why Realtors Choose Birdeye

Over 150,000 businesses, including thousands of real estate agents, trust Birdeye, the highest-rated reputation and customer experience platform. Birdeye offers a comprehensive solution that allows you to fix listings, collect reviews and referrals, interact with clients through mass texting and website chat, and send in-depth surveys in minutes. Seamlessly integrate the Birdeye platform with your existing systems, whether cloud-based or legacy. Discover the power of Birdeye by watching a demo.

Real estate review sites: 7 best practices for agents

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