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Real Estate Photography Pricing: A Comprehensive Guide

CEO Khai Intela
Are you looking to sell your house quickly and for the highest possible price? If so, you need to showcase your property in the best light through captivating images. And how do you achieve that?...

Are you looking to sell your house quickly and for the highest possible price? If so, you need to showcase your property in the best light through captivating images. And how do you achieve that? By hiring a professional real estate photographer. In this article, we will explore the world of real estate photography pricing and provide you with all the information you need to make informed decisions when hiring a photographer or starting your own real estate photography business.

Real Estate Photography Equipment

dslr camera Source: Pixabay

As a real estate photographer, your gear is your most important investment. Unlike other photography specializations, real estate photography doesn't require expensive equipment for shooting people or animals. Instead, you'll be capturing interior and exterior shots of properties. This means you can get the job done with beginner-friendly camera models.

A budget-friendly DSLR camera like the Canon EOS Rebel T7, priced at less than $500, can deliver excellent results for real estate photography. Additionally, you'll need a range of lenses to capture different types of shots. From wide-angle lenses for exterior shots to zoom lenses for capturing details, there are plenty of options available in both budget and professional ranges.

Investing in a sturdy tripod, such as the SLIK Pro 700 DX or the Manfrotto 190X, along with a good flash like the Yongnuo YN560 IV, will further enhance the quality of your images. As your business grows, you can gradually upgrade your equipment to achieve higher-quality photos and justify raising your rates.

Factors That Affect Real Estate Photography Pricing

the urban cloud tiny house dallas rental Source: Peerspace

Determining the right pricing for your real estate photography services depends on several factors. Here are the key considerations:

  1. Location: The city or area where the property is located plays a significant role in determining pricing. Big cities like Portland or NYC generally command higher rates compared to smaller towns. If you have to travel long distances to reach the property, factor in your travel expenses as part of your pricing.

  2. Size of the property: The square footage of the house is another crucial factor. Shooting a 10,000-square-foot mansion will naturally take more time and effort compared to a compact studio apartment. Many real estate photographers offer pricing packages based on square footage, ensuring fairness for both parties.

  3. Number of photos: Consider the number of images you will deliver to the client. More images require additional time and effort, so it's reasonable to charge a higher fee for larger sets.

  4. Add-ons and services: Some real estate photographers offer additional services such as drone overviews or 3D walkthroughs. Charging extra for these premium services is common practice. If your client requests edited photos with specific enhancements like sky replacements or dusk-to-dawn shots, factor in the additional time spent on post-processing in Lightroom and Photoshop.

By carefully evaluating these factors and considering your clients' specific needs, you can establish appropriate pricing for your real estate photography services. Flexibility in offering customized packages can also be beneficial in attracting a wider range of clientele.


Real estate photography pricing is a dynamic and nuanced subject. By understanding the factors that influence pricing and investing in the right equipment, you can provide high-quality images that help clients sell their properties effectively. Whether you are a homeowner looking to hire a real estate photographer or an aspiring photographer considering this lucrative career path, this guide will empower you to make informed decisions. Remember, capturing the essence of a property through exceptional photography is the key to successful real estate transactions.