Priya Ahluwalia: Revolutionizing Homeware with Kitschcore

CEO Khai Intela
A revolution is underway in the world of homeware. After spending more time than ever within our humble abodes, we've come to realize that our surroundings lack a certain element of fun. British writer and...

A revolution is underway in the world of homeware. After spending more time than ever within our humble abodes, we've come to realize that our surroundings lack a certain element of fun. British writer and artist William Morris once said, "Have nothing in your house that you do not know to be useful, or believe to be beautiful." It's time to fill our spaces with beautiful things that bring us joy.

Thankfully, this revolution is all about embracing the loud and colorful interiors of the past. It's a reaction against the minimalist trend that has stripped contemporary interiors of personality. Contemporary kitschcore is the modern take on a once-maligned aesthetic. It's a sophisticated and refined version of the ironic and polarizing trend that is now gaining popularity among interior design enthusiasts.

But what exactly is kitschcore? It's not your grandparents' Babycham coupes or painted porcelain figures, although you can find those treasures at antique stores. Kitschcore is about whimsical textiles, quirky hand-painted ceramics, and playful, retro-tinged objets d'art. By adding a few carefully curated pieces, you can easily transform your space into a kitsch haven. Not sure where to start? Let's take a look at some of the best homeware brands that are bringing the cool back to kitsch.

Amuse La Bouche

Known for its circus-striped linens, London-based indie brand Amuse La Bouche offers playful ruffle napkins and a line of seriously sweet ceramics. Their 100% linen textiles are handmade in small batches in India using eco-friendly pigment dyes. Collaborating with big names in fashion and homeware, Amuse La Bouche brings the fun back into interior decoration.

Amuse La Bouche Amuse La Bouche

Anissa Kermiche

Anissa Kermiche is known for its structural fine jewelry, but they have also ventured into bold ceramics. Inspired by the beauty of the female form, their cheeky "Love Handles" vases and "Tit for Tat" candles quickly gained a cult following. Anissa Kermiche celebrates and uplifts the female silhouette in all shapes and sizes through their ceramics, textiles, and artworks.

Anissa Kermiche

Bordallo Pinheiro

Founded in Portugal in 1884, Bordallo Pinheiro has been creating whimsical ceramics long before kitsch became a trend. Inspired by natural forms, their ceramics include aubergine-shaped platters, melon bowls, and daisy plates. The brand's signature intricate, cabbage-shaped earthenware remains a hallmark of good taste.

Bordallo Pinheiro Bordallo Pinheiro

Cave Things

Cave Things, established in 2020, offers a range of playful objets décoratifs designed by the renowned musician Nick Cave himself. Their hand-illustrated tiles, tea sets, stationery, wallpaper, and pocket charms embody a subversive whimsicality that epitomizes contemporary kitsch.

Cave Things


Founded in 2018 by Lucinda Chambers and Molly Molloy, Colville's bold and uplifting homeware collections embrace retro-European sensibility. Their punchy, clashing textiles and supersized marble vases inject a dose of laid-back, artisanal luxury into any space.

Colville Colville

Helle Mardahl

Helle Mardahl's eccentric glassware puts a flamboyant spin on traditional barware, light fixtures, and trinket trays. Inspired by childhood visits to sweet shops and classic stories like Alice in Wonderland, their glossy and saccharine sweet glassware cultivates a childlike curiosity.

Helle Mardahl

Jonathan Adler

Jonathan Adler believes that our homes should be places of happiness. Their charming yet subversive ceramics, glassware, and decorative objects bring a sense of humor and personality to any interior. Bold color palettes, off-beat artistry, and unexpected historical references define Jonathan Adler's high-octane and hedonistic designs.

Jonathan Adler Jonathan Adler

Josephine Dessine

Josephine Fauchier founded Josephine Dessine during the pandemic, creating playfully hand-painted bespoke ceramics. Their 'Icon' collection features idiosyncratic sketches of fashion figures like Iris Apfel, Rei Kawakubo, and Coco Chanel. Dine with the greats by enjoying your meals on these intricately painted porcelain plates.


Klimchi is a collective of artisanal glassmakers based in the Czechian city of Kamenicky Senov. They create colorful, hand-blown crystal glassware that breathes new life into the rich Bohemian tradition. Klimchi's hobbled glassware in eye-catching colors transforms any tablescape from ordinary to exceptional.


Laetitia Rouget

French designer Laetitia Rouget brings a playful edge to ceramics. Her whimsical plates, candlesticks, and jars celebrate British idiosyncrasies, nature, and the human body. These charming and delightfully naughty tableware pieces are a hit in stylish interiors across the globe.

Laetitia Rouget Laetitia Rouget

Petra Palumbo

Petra Palumbo's eponymous homeware brand combines sustainability with hand-painted glassware and quirky ceramic tiles. Their thoughtful and functional line of furnishings evokes a strong sense of nostalgia and promises to become the heirlooms of tomorrow.

Petra Palumbo


Founded in Amsterdam in 1986, Polspotten creates inventive and playful pieces for the home. From brightly patterned ceramics to off-kilter candelabras, they excel at taking the mundane and adding a good dose of wit and bold color.

Polspotten Polspotten


Vaisselle is a London-based tableware brand that blends antique Spanish ceramics with a French flair for color. Their kitschy pottery, featuring swirling watercolor florals and clashing checks and stripes, brings a touch of je ne sais quoi to any dinner table.

Vaisselle Vaisselle

Embrace the kitschcore revolution and transform your living space into a vibrant and playful haven. These brands are bringing back the cool factor to interior design, offering pieces that are both beautiful and useful. Let your personality shine through with whimsical textiles, quirky ceramics, and retro-inspired objets d'art. Your home should be a reflection of your unique taste and style, so why not embrace the kitsch and make a bold statement?

Read more: The Great: In conversation with award-winning interior designer Katharine Pooley