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Is Hiring a Professional Real Estate Photographer Worth the Investment?

CEO Khai Intela
When it comes to selling a property, there are essential steps that need to be taken to ensure that your listing stands out from the rest. One of these crucial steps is to have high-quality...

When it comes to selling a property, there are essential steps that need to be taken to ensure that your listing stands out from the rest. One of these crucial steps is to have high-quality photographs.

In today’s digital age, 97% of home searchers start their search for a new home online, which means that having visually appealing images will make all the difference. But is hiring a professional real estate photographer worth the investment, or can you get the same results by doing it yourself? Let's find out!

Why Hire a Professional Real Estate Photographer?

Here are 6 reasons why you should use a professional real estate photographer and why it’s worth the investment.

1. A Professional Eye

A professional real estate photographer has an eye for detail and knows how to use lighting and angles to highlight the property’s best features while minimizing the less desirable ones. They can capture a room in a way that makes it look spacious and inviting, even if it may appear lacking in character to the untrained eye.

professional real estate photographer Image Source: professional real estate photographer

2. Technical Expertise

Professional photographers have access to high-quality equipment and have the knowledge and skills to use it. They can use different lenses and settings to achieve the best results possible. They also have experience with editing software, allowing them to enhance images and create a polished and professional look. As a result, images taken by a professional photographer are of much higher quality than those taken by amateurs.

3. Captivating Images Turn Viewers Into Buyers

According to a study by the National Association of Realtors (NAR), real estate listings that use high-quality photographs to market homes received 61% more views than those with low-quality photos. This indicates that captivating photos of your property are more likely to attract potential homebuyers and lead to increased engagement and potential sales.

Before: Six Exposures After: Flambient Photo Editing by PhotoUp

4. Time Is Money

Selling a house requires careful time management. Taking the time to learn how to take proper photos and edit them can be time-consuming and detrimental to other areas of your business. By hiring a professional photographer, you can save precious time and focus on what you do best.

5. A Wider Reach

Using quality photos in your marketing will help your properties stand out from the competition. Good-quality images are often preferred by social media algorithms, increasing the chances of your properties appearing at the top of search results. This leads to increased reach and customer engagement.

6. Return on Investment

Hiring a professional real estate photographer may be more expensive initially, but it is an investment in the sale of your property. A study by Redfin found that sellers who used photos taken by professionals got an average of $3400 more for their properties. With the help of an expert, you could see a quick return on investment when your property sells faster and for a higher price than a poorly photographed one.

So, with the benefits of hiring a professional real estate photographer clear, it is evident that the initial cost is well worth the potential returns.

The Dangers of Amateur Images

Investing in quality images means taking the necessary steps to make your listings stand out in an overcrowded digital space. The benefits of hiring a professional real estate photographer go beyond just taking pretty pictures. Their technical expertise, professional eye, time-saving, wider reach, and return on investment make it a no-brainer for serious Realtors or agents.

Taking your own amateur images without the right gear will most likely produce dark and dull images that may repel buyers instead of drawing them in. Your property may look uninviting instead of being showcased in its best possible light. To get top dollar for your property, consider hiring a professional real estate photographer to capture its best features and create visual content that connects with potential buyers.

PhotoUp - Your Real Estate Photo Editing Partner!

Even the most professional real estate photographers need to edit their images to ensure top-notch, captivating visuals. That's where PhotoUp comes in as an invaluable photo editing partner!

With PhotoUp's team of professional real estate photo editors, keen attention to detail, artistic expertise, and advanced photo-editing software, you can achieve stunning, high-quality images in no time.

Before: Five Exposures After: Real Estate Photo Editing by PhotoUp

Our skilled photo editors can help with various issues such as improper exposure levels, harsh shadows, blurred images, and much more. Best of all, getting started is simple.

Easy & Quick Order Process

All you need to do is sign up for a free PhotoUp account, upload your images, provide us with your instructions, choose your export settings and turnaround time, and lastly, download your beautifully edited images! Our real estate photo editing service is affordable, starting at the low cost of $1.10 per image depending on your subscription and complexity level.

One-Stop Shop for Real Estate Marketing

PhotoUp offers more than just editing! We are a complete one-stop-shop for real estate marketing services and provide powerful tools such as virtual staging, virtual house tours, video editing, single property websites, real estate photographer websites, property flyers, floor plans, virtual assistants, house portraits, and more. You can find everything you need to market real estate on our platform.

Sign up for a free PhotoUp account today and start outsourcing your real estate photo editing to us. We'll ensure top-notch images that are sure to impress your clients. Plus, when signing up, you'll receive a bonus of 10 free edits to use however you please.

We hope this article has answered the question of whether hiring a professional real estate photographer is worth the investment or not. Remember to check out our other resources for more information on real estate photography and editing techniques.

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