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Huawei Flagship Store: Where Nature and Technology Harmonize

CEO Khai Intela
Inspired by nature and Huawei's 'Harmony' operating system, the Huawei Taikoo Li flagship store is a testament to the seamless integration of biophilic forms and advanced technology. Designed by UNStudio, this two-story store is a...

Inspired by nature and Huawei's 'Harmony' operating system, the Huawei Taikoo Li flagship store is a testament to the seamless integration of biophilic forms and advanced technology. Designed by UNStudio, this two-story store is a masterpiece of sustainable architecture and innovative design.

Huawei Flagship Store / UNStudio - Exterior Photography, Facade, Windows Image: Huawei Flagship Store / UNStudio - Exterior Photography, Facade, Windows. Source: Wen Studio

Embracing Sustainability for a Greener Tomorrow

The Huawei flagship store at Taikoo Li exemplifies the brand's commitment to environmental responsibility. Throughout the store, high-performance, certified, and recycled materials are utilized to reduce environmental damage and ensure the longevity of the building. Detachable prefabricated systems are implemented on the floors and ceilings, allowing for adaptability and sustainability. Real-time monitoring and advanced ventilation systems guarantee excellent indoor air quality, while the inclusion of lush greenery creates a welcoming and pleasant environment for customers and visitors.

Huawei Flagship Store / UNStudio - Interior Photography, Kitchen, Facade Image: Huawei Flagship Store / UNStudio - Interior Photography, Kitchen, Facade. Source: Huawei

The Beauty of Nature and Technology Fused

The design of the Huawei flagship store pays homage to the recursive dynamics of growth found in natural structures. Echoing Huawei's polar codes technology, the facade features petal-like elements that evolve in scale and rotation, creating an integrated geometric system that seamlessly blends nature with technology. It serves as a symbolic gateway to Taikoo Li, Qiantan, captivating visitors with its distinctive identity and welcoming gesture.

Huawei Flagship Store / UNStudio - Image 12 of 13

A Window into Innovation and Connectivity

The south-facing facade of the store blurs the boundary between the interior and the outside public space. Through its undulating floor-to-ceiling glass surface, customers are invited to explore the store while feeling connected to the bustling surroundings. Seating elements and greenery placed within the meandering glass shopfront further merge the inside with the outside, creating a harmonious and inviting atmosphere.

Huawei Flagship Store / UNStudio - Interior Photography, Facade Image: Huawei Flagship Store / UNStudio - Interior Photography, Facade. Source: Wen Studio

The Aesthetic Continues Within

Inside the store, a captivating focal point awaits - the spiraling 'Tree of Harmony'. This architectural marvel, visible from both the interior and the exterior, serves as a traffic generator, diverting foot traffic to the staircase that leads to the second floor. Additionally, the 'Tree of Harmony' facilitates interactive experiences through augmented reality, allowing visitors to immerse themselves in the sights, sounds, and smells of nature.

Huawei Flagship Store / UNStudio - Interior Photography, Kitchen Image: Huawei Flagship Store / UNStudio - Interior Photography, Kitchen. Source: Wen Studio

Fluidity and Warmth in Design

With its fluid circulation and warm, pure tones, the interior of the Huawei flagship store creates a seamless and inviting atmosphere. Ivory ceilings and floors, as well as wood and GRC-clad columns, unify the spaces, while wooden product display tables and complementary colored furniture enhance the overall aesthetic. The design ensures that customers feel immersed in a cohesive environment that showcases Huawei's products in an elegant and inspiring manner.

Huawei Flagship Store / UNStudio - Interior Photography, Kitchen, Table Image: Huawei Flagship Store / UNStudio - Interior Photography, Kitchen, Table. Source: Huawei

A Unique Experience for Every Visitor

The Huawei flagship store offers not only a wide range of products but also engaging and interactive zones for visitors to explore. Alongside the key product display areas, 'Signature Experience' zones provide featured exhibits and services, while the 'Consumer Full Scenario Experience' zones allow visitors to fully experience how Huawei's connectivity seamlessly integrates AI into their daily lives. From smart watches to smart cars, these zones showcase the innovative possibilities that technology brings.

Huawei Flagship Store / UNStudio - Interior Photography, Living Room, Table, Windows Image: Huawei Flagship Store / UNStudio - Interior Photography, Living Room, Table, Windows. Source: Huawei

A Hub for Community Engagement

Designed as a flexible and user-centric interface, the Huawei flagship store in Shanghai goes beyond a traditional retail space. It serves as a hub for community engagement, allowing Huawei to understand and meet the needs and habits of its customers. The store offers spaces for gathering, relaxation, and sharing, including the HUAWEI Community area, which hosts public lectures, cultural activities, and fitness classes. The inclusion of a café and an 'In Real Life' area ensures that customers can enjoy a variety of experiences within the store.

Huawei Flagship Store / UNStudio - Interior Photography, Facade, Handrail Image: Huawei Flagship Store / UNStudio - Interior Photography, Facade, Handrail. Source: Wen Studio

A Celebration of Huawei's Brand Identity

At the brand gallery and brand wall located near the south entrance, visitors can delve into Huawei's evolving history and brand milestones. This area serves as an interface between the brand and its consumers, providing a deeper connection and understanding. It also offers a break-out space for customers to relax and immerse themselves in the Huawei experience.

Huawei Flagship Store / UNStudio - Interior Photography, Kitchen Image: Huawei Flagship Store / UNStudio - Interior Photography, Kitchen. Source: Wen Studio

The Huawei flagship store at Taikoo Li is a testament to the successful marriage of nature and technology. From its sustainable architecture to its immersive and innovative design, it offers customers a unique and harmonious retail experience. By creating a space that seamlessly integrates the brand with its surroundings, Huawei has not only established a flagship store but also a hub for community engagement and technological exploration.

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