Selling Your House By Owner Made Easy: A Comprehensive Guide

CEO Khai Intela
Selling your house without the assistance of a real estate agent can be a challenging endeavor. However, with the right guidance and a bit of effort, you can successfully navigate the FSBO (For Sale By...

Selling your house without the assistance of a real estate agent can be a challenging endeavor. However, with the right guidance and a bit of effort, you can successfully navigate the FSBO (For Sale By Owner) process and maximize your chances of achieving a fair price. In this article, we will provide you with a step-by-step guide on how to sell a house by owner in 2024.

Preparing Your House for Sale

Before any showings, it's important to ensure that your home is in great shape to attract potential buyers. Here are some standard tasks you should consider:


  • Declutter floors, shelves, and surfaces throughout the house.
  • Make necessary repairs, such as fixing a leaky faucet or broken door handle.
  • Update with new light fixtures, faucets, or cabinet hardware to give a fresh look.
  • Consider refinishing hardwood floors to enhance their appeal.
  • Repaint bold or dingy walls with a neutral color.
  • Reduce furniture in crowded rooms to create a more spacious feel.
  • Stage the home with final touches like fresh-cut flowers or a basket of fresh produce.
  • Use strategically placed rugs to define spaces effectively.
  • Ensure every corner of the house is sparkling clean.


  • Mow the lawn and remove any weeds.
  • Apply fresh mulch liberally to enhance the landscaping.
  • Consider upgrading your landscaping with a new walkway, flowerbed, or shrubs.
  • Apply a fresh coat of exterior paint.
  • Replace an old or malfunctioning garage door if necessary.

Setting a Competitive Price

Determining the right listing price is a critical step in the FSBO process. While you might miss out on the complexity and expertise of a full comparative market analysis (CMA) conducted by an agent, you can still set a competitive price yourself. Here's how:

Conduct Your Own Comparative Market Analysis (CMA Lite)

Start by researching online home value estimates, such as HomeLight's Home Value Estimator, Zillow, Chase, Realtor, or Redfin. These estimators provide a preliminary estimate based on publicly available data and a short questionnaire about your home. Use this as a starting point, but recognize that it's not the only source of truth.

Next, narrow your search for comparable homes (comps) using sites like Zillow, Trulia, Redfin, or Realtor. Filter your searches to include homes in the same area with similar characteristics, such as the number of bedrooms, bathrooms, square footage, and home type. The more houses you find with similar floor plans and age, the better.

You can also collect data for sold houses using a site like Zillow. Filter the search to view houses that sold within the last 30 days (or expand to 90 days if necessary). This data will help you compare your home's features against the nearby comps and choose a price that encourages activity while maximizing your profit.

If you want to reduce guesswork, consider investing in an appraisal. An appraiser will provide a professional opinion of value based on recent property data, market research, and a walkthrough of your home. Although it comes at a cost, an appraisal can help you avoid overpricing or underpricing your house.

Photographing Your Home

High-quality listing photos can make a significant difference in attracting buyers. Consider hiring an experienced real estate photographer for best results. However, if you choose to take the photos yourself, follow these tips:

  • Use a good camera with a wide-angle lens.
  • Pay attention to lighting to showcase your home in the best possible way.
  • Include photos of every room, especially living areas, kitchens, and bathrooms.
  • Experiment with different angles to capture the essence of each space.

Creating a Compelling Listing

Alongside stunning photos, your listing description plays a vital role in attracting potential buyers. Craft an informative and compelling listing by following these guidelines:

Tell a Story with Your Description

Draw in potential buyers by highlighting your home's unique and desirable features, recent upgrades, high-end appliances or finishes, and outdoor amenities. Don't forget to mention neighborhood features and nearby attractions.

Crucially, specify in your description whether a buyer's agent will receive a commission from the proceeds. While it's your choice, offering a buyer's agent commission can expand your buyer pool as agents expect compensation.

Provide Detailed Property Information

Include accurate and detailed information about your home, such as its age, square footage, architectural style, included appliances, exterior building materials, flooring types, HOA fees, school zone, and lot size. These details matter to potential buyers and real estate agents.

By following these steps, you can confidently navigate the FSBO process and increase your chances of a successful sale. Remember to present your home in the best possible light, from preparing it for showings to creating an enticing listing. Good luck with your FSBO journey!