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How to Build a Great Real Estate Website: 7 Key Features You Need To Have

CEO Khai Intela
Are you a Realtor looking to revamp your digital real estate marketing with a brand new website? Do you want a marketing hub that you own, rather than relying on rented channels like Facebook and...

Are you a Realtor looking to revamp your digital real estate marketing with a brand new website? Do you want a marketing hub that you own, rather than relying on rented channels like Facebook and Instagram? Look no further! This article will provide you with the answers to all your real estate website questions and give you actionable steps to build or upgrade your website. From IDX integration to a contact info page, we've got you covered. So, let's dive in and learn how to create a top-notch real estate website!

Why Do I Need A Real Estate Website?

In today's digital age, people turn to the internet to find realtors, real estate agencies, and property listings. According to the National Association of Realtors, 44% of home buyers start their search online. If you don't have a website or if your current website is outdated, you could be missing out on a significant number of leads. A real estate website serves as a central hub for your business, providing essential information to current and prospective clients. It expands your reach, allows you to build your personal brand, and gives clients 24/7 access to listings and communication options.

Where Do I Begin?

If you already have a real estate website, you can skip this section and jump straight to the website features section. However, if you're just starting out, here are the fundamental steps to create a real estate website that clients will love.

1. Domain

Start by securing a domain name for your website. Ideally, the domain should align with your business name, but if that's not available, choose a domain that incorporates an SEO keyword relevant to your niche. Keeping your domain consistent with your social media handles helps build brand recognition.

2. Hosting Site

Next, find a reliable hosting site to host your website. There are numerous options available, each with various plans suited for different business needs. If you're not tech-savvy, consider partnering with a certified WordPress website builder. They can guide you through the process and ensure you have an exceptional real estate website.

3. A Great Real Estate Theme

Selecting the right theme for your real estate website is crucial. Your theme should reflect your brand and provide a user-friendly experience for visitors. It should effectively showcase your information, listings, and property images. Check out some of the best WordPress themes for real estate websites to get inspired.

What Features Should My Real Estate Website Have?

Once you've laid the foundation for your website, it's time to focus on the essential features that make a real estate website stand out. Here are the top 7 features you must have:

1. Responsive Web Design

A responsive design ensures that your website looks great and functions seamlessly on all devices, from desktops to smartphones. A non-responsive website leads to a frustrating user experience and lower search engine ranking. Make sure to choose a responsive theme that adapts to different screen sizes.

Responsive Web Design Caption: Example of a responsive real estate website.

2. Property Listings with IDX Integration

Integrating IDX (Internet Data Exchange) allows you to share local property listings from the MLS (Multiple Listing Service) directly on your website. By providing comprehensive listings, you become the go-to authority in your area. Additionally, IDX integration enables lead capture and email marketing opportunities, helping you nurture potential buyers.

IDX Integration Caption: Example of a real estate website with IDX integration.

3. Social Media Integration

Staying active on social media is crucial for Realtors. Integrating your social media channels with your website allows you to easily share content and engage with your audience. Likewise, enabling social sharing options on your website encourages visitors to share your listings and content with their network.

4. Build Credibility

With a crowded real estate market, building credibility is essential to stand out. Testimonials from satisfied clients provide social proof and establish trust. Consider showcasing a few testimonials on your homepage or a dedicated testimonial page. Including client photos and videos further enhances credibility and personal connection.

5. Easy Site Navigation

Ensure your website has clear and intuitive navigation, guiding visitors to the information they seek. Tailor your navigation to cater to specific buyer or seller needs, making it easy for them to find relevant content. A well-designed website enhances user experience and encourages further exploration.

6. Contact Me/Agent Bio Section

When visitors land on your website, they want to learn more about you. A well-crafted agent bio showcases your expertise and personality, helping you connect with potential clients. Include contact information on your bio page, allowing visitors to reach out easily.

7. Calls to Action

Every page on your website should have a clear call to action (CTA) that prompts visitors to take the next step, such as contacting you or exploring more content. CTAs keep visitors engaged, guide them through the conversion process, and lead to increased client conversions.

An Example of a Real Estate Website We Love

We Sell Sarasota Caption: We Sell Sarasota - an exemplary real estate website.

We Sell Sarasota is an exceptional example of a real estate website that incorporates all the essential features. Their IDX integration allows visitors to search for properties directly on their website, providing a seamless user experience. The website is well-designed, easy to navigate, and features contact information prominently. Take inspiration from this and other successful real estate websites to enhance your own online presence.

Take Your Real Estate Marketing Up a Notch with an Improved Website!

A great real estate website serves a purpose beyond just having an online presence. It should entice leads, capture emails, and ultimately convert visitors into clients. Responsive web design, combined with IDX integration, enables potential buyers to utilize your website to its fullest potential. Signing up for a fully-featured, 10-day free trial can get you started on creating a website that drives results. So, take the leap and make your WordPress website work for you!

Now that you have a clear roadmap on building an exceptional real estate website, it's time to put your plan into action. Follow the steps and incorporate the essential features mentioned here, and watch your online presence flourish. Remember, your website is your digital marketing hub, so invest the time and effort necessary to create a website that leaves a lasting impression on your clients. Good luck!