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CEO Khai Intela
Are you a real estate agent struggling to make Facebook work for your business? You're not alone. Many agents love to hate Facebook because they don't understand how to leverage it effectively. But the truth...

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Are you a real estate agent struggling to make Facebook work for your business? You're not alone. Many agents love to hate Facebook because they don't understand how to leverage it effectively. But the truth is, if used correctly, Facebook can put you in front of hundreds or even thousands of potential clients at little to no cost. Here are some tips to help you navigate Facebook and make it work for your real estate business.

Have a Plan

Just like any other aspect of your real estate career, you need a plan for your Facebook activities. Here are a few things to include in your plan:

  • Mission Statement: Craft a mission statement that aligns with your values, ethics, brand, and overall goal. This statement will guide your posts, activities, photos, and statements on Facebook. For example, "Through social media, I aim to stay connected with people I know and meet new ones. I will share both personal and professional aspects of my life, so when they think of buying or selling real estate, they'll think of me."

  • Time Management: Facebook is notorious for being a time sink. Establish how much time you'll allocate to Facebook each day. Will you spend 10 minutes in the morning, 10 minutes at lunch, and another 5-10 minutes on your mobile phone for impromptu posts or replies? Set boundaries to ensure you're not wasting time.

  • Goals: Set specific goals for your Facebook presence. It could be adding a certain number of new friends each month or sending out a set number of personal messages. Having goals keeps you focused and motivated.

Be Human

To succeed on Facebook, you must show your human side. People use Facebook to stay connected with friends and family, so they appreciate authenticity. Here are some tips to be more relatable:

  • Share Photos: Post pictures of your family, friends, pets, cars, or anything that interests you. Visuals are powerful and help create a human connection.

  • Express Your Opinions: Don't be afraid to share your thoughts and passions. This vulnerability makes you relatable and real.

  • Inject Humor: If you have a quirky sense of humor, let it shine through your posts. Poke fun at yourself and make your audience laugh.

Be Accessible

Surprisingly, many agents overlook adding their contact information to their Facebook profiles. Make it easy for people to reach out to you by including the following details in your profile:

  • Profile Picture (casual and approachable)
  • Phone numbers
  • Email address
  • Company info
  • Tagline
  • Your web address
  • Referral tagline

The 70/30 Rule

Remember, social media is about building relationships, not just self-promotion. Use the 70/30 rule: spend 70 percent of your time engaging with others through comments, likes, and direct messages, and allocate 30 percent for posting updates. Show genuine interest in others, and they'll be more receptive to your own updates.

Your Activity List

Sometimes, when you sit down to use Facebook for marketing purposes, you draw a blank. This is where an activity list comes in handy. Here are a few ideas to get you started:

  • Make friend requests
  • Join groups relevant to your industry
  • Share photos of houses you're showing
  • Share photos of pets at houses you're showing
  • Share photos of beautiful views from properties
  • Take photos with clients and share them
  • Post pictures of friends, family, or your office
  • Capture moments of you in action at work
  • Share moments with your pet
  • Recommend local businesses or services
  • Ask for referrals for specific businesses or services
  • Ask questions to engage your audience
  • Celebrate birthdays and milestones
  • Share interesting YouTube videos or Pandora songs
  • Provide industry tips and advice
  • Share articles on home maintenance, finance, or real estate
  • Post local market stats
  • Share historical facts about your area
  • Review neighborhoods
  • Share recipes or local deals
  • Express gratitude and appreciation
  • Like other business pages
  • Send messages to stay in touch with connections
  • Post inspirational quotes
  • Share throwback photos
  • Talk about your favorite TV shows
  • Share testimonials about your business
  • Share funny cartoons or memes

By following these tips and being intentional with your Facebook presence, you can effectively leverage this platform to grow your real estate business.

Remember, authenticity and building relationships are key. Stay true to yourself and connect with your audience on a human level. Happy Facebooking!