An Investor's Guide to Real Estate CRM Software in 2022

CEO Khai Intela
In today's competitive real estate market, having the right tools is essential for success. One such tool is real estate CRM software. This software is designed to help you strategically manage your relationships with clients...

In today's competitive real estate market, having the right tools is essential for success. One such tool is real estate CRM software. This software is designed to help you strategically manage your relationships with clients and leads, ultimately leading to stronger sales. If you're a real estate professional looking to invest in CRM software, this guide will provide you with everything you need to know.

What is Real Estate CRM?

Real Estate CRM stands for "customer relationship management," and it is all about fostering relationships with customers to drive sales. In the real estate industry, where the sales funnel is deeper and more complex, CRM becomes doubly important. It helps you manage relationships with leads, existing clients, and prior clients to ensure a constant flow of customers moving through the sales funnel.

real estate CRM Image: Real Estate CRM

The 10 Best Real Estate CRM of 2022

Using a real estate CRM system can make your life as a real estate professional much easier. It automates numerous processes that would otherwise consume a lot of time. With so many CRM tools available on the market, it can be challenging to choose the best one. To make it easier for you, we have curated a list of our top 10 favorite real estate CRM tools for 2022:

  1. Wise Agent
  2. LionDesk
  3. Realvolve
  4. Elevate
  5. Follow Up Boss
  6. Market Leader
  7. IXACT Contact
  8. Propertybase
  9. Top Producer
  10. Freshsales Premiere

1. Wise Agent

Wise Agent is our top pick as it offers a well-rounded set of features suitable for most real estate professionals. It stands out for its customer service, providing real-time support 24/7, 365 days a year. With A/B testing, strong email automation options, and SMS texting directly from the app, Wise Agent offers excellent value for money at just $24.92 per month.

2. LionDesk

LionDesk, the industry leader, offers a comprehensive set of features, including rich messaging options and high customization for your marketing pipeline. It is known for its easy setup and AI-powered lead-follow-up tool. However, it lacks a solid transaction management flow.

3. Realvolve

Realvolve is a highly customizable CRM tool that allows you to design your workflow precisely to match your needs. It offers a library of templates for those who need assistance. However, it has a learning curve and is relatively expensive at $74 per month.

4. Elevate

Elevate sets itself apart by specializing in social media marketing. It offers social media content creation and paid lead generation options. While it can enhance your sphere of influence, the price for paid lead generation can be high.

5. Follow Up Boss

Follow Up Boss is a popular CRM tool known for its integrated messaging options. It offers hundreds of integration options, allowing you to customize the tool to your needs. However, some professionals feel that other CRM options offer better value, and customer service can be slow.

6. Market Leader

Market Leader, a lead generation software, also offers CRM as part of its platform. It integrates with any real estate lead source and provides a highly functional mobile application. However, it is pricey at $119 per month.

7. IXACT Contact

IXACT Contact offers a well-rounded product at an affordable price. For just $33 per month, it provides a user-friendly experience with social media content creation options. However, it may not integrate well with other apps and websites.

8. Propertybase

Propertybase is not just a CRM but a complete end-to-end solution for your real estate business. It covers lead generation, MLS postings, and website development. However, it is more suited for teams or those with more extensive needs.

9. Top Producer

Top Producer has been in the CRM space for years and offers an IDX feed and direct MLS data access. It excels in integrations and transaction management but lacks website and automated SMS texting features in its base plans. It requires a 12-month commitment but offers affordable monthly costs of $33 to $66.

10. Freshsales Premiere

Freshsales offers a real estate-specific CRM tool, displaying the entire contact lifecycle for your leads. While it is easy to set up and use, some users report difficulties with customer support.

real estate crm Image: Real Estate CRM

How Do We Choose The Best Real Estate CRM?

Our selection process for the top 10 real estate CRM tools involved considering factors important to real estate professionals. The criteria included user experience, pricing, features, support, and integration options.

We looked for software that was easy to use and navigate, offered fair pricing, provided essential features, and had helpful customer support. Integration options were crucial for seamless user experience, allowing real estate professionals to access information from various apps and platforms within the CRM.

Why Use Real Estate CRM?

In the real estate industry, getting customers through the sales funnel can be challenging due to the complexity of property transactions. Real estate CRM software helps you overcome these challenges by allowing you to effectively manage your customer relationships. Here are some common challenges in real estate sales:

  • Buyers and sellers shop around extensively before closing a deal.
  • Buyers may have doubts during the home-buying process, leading to potential bailouts.
  • Unexpectedly high closing costs can exceed a buyer's budget.

By using CRM software, you can maintain a busy and fluid sales funnel, ensuring a constant flow of customers. It helps you organize your contacts, automate communication, and nurture relationships for successful transactions.

real estate crm Image: Real Estate CRM

5 Benefits of Real Estate CRM

Real estate CRM software offers several benefits for real estate professionals:

  1. Better Reporting: CRM software tracks your income and expenses, providing charts and graphs to help you analyze your financial situation and make informed decisions.

  2. Segmentation of Leads: CRM software helps you organize your contacts based on various criteria, making it easier to target specific groups with tailored communications.

  3. Automation: CRM software automates reminders, follow-ups, templates, and email scheduling, saving you time and ensuring efficient communication.

  4. Relationship Development: CRM software keeps track of previous correspondence and allows for personalized messages, helping you build stronger relationships with your customers.

  5. Social Media Usage: CRM software enables scheduling and integration with social media platforms, enhancing your marketing efforts and engagement with customers.

In summary, real estate CRM software is a valuable tool for managing customer relationships, generating leads, and driving sales. With features such as messaging tools, automation, and lead segmentation, CRM software can significantly improve your real estate business.

So, are you ready to start taking advantage of the opportunities in the real estate market? Sign up for a FREE webinar to learn from experts how to replicate successful business systems and kick-start your investing journey.

Note: The content and opinions expressed in this article are solely those of the original author and do not necessarily reflect the views of our platform or company.

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