Real estate keywords play a vital role in optimizing websites today. If you want to increase brand awareness and stand out from the competition, it is crucial to identify and rank for the most valuable real estate SEO keywords. But what exactly are real estate SEO keywords, and how can they improve your website's performance? Let's dive in!
The Power of the Internet in Real Estate
Thanks to the internet, companies, including real estate investors, now have a global reach. Conducting business online allows connections with people from all corners of the world, enabling wider audience engagement. To achieve success in today's real estate landscape, utilizing the internet is essential.
However, with trillions of webpages indexed by Google, competition is fierce. Your real estate website will undoubtedly face competition from countless like-minded investors. To stand out, you need to leverage search engine optimization (SEO) techniques.
Understanding Search Engine Optimization
Search engine optimization is the practice of increasing website traffic through organic search engine results. It involves optimizing various aspects of your website, such as its speed and user experience. While professional SEOs can assist in implementing comprehensive strategies, there is one strategy you can adopt immediately: targeting real estate SEO keywords.
Identifying Real Estate SEO Keywords for Targeting
Using the right real estate words on your website can significantly impact the quantity and quality of organic traffic it receives. Rather than spending countless hours testing your keywords, you can rely on Google AdWords Keyword Planner and Moz's keyword tool. These platforms have compiled a list of the most commonly searched real estate keywords in 2017:
- Houses for sale
- Real estate listings
- Homes for sale
- Property for sale
- Apartments for rent
- Real estate agents
While targeting these popular keywords is beneficial, keep in mind that they come with intense competition. As a new investor, it might be wise to experiment with slightly different strategies. Google emphasizes keyword synonyms, so incorporating local search terms, such as "houses for sale in San Diego," can provide valuable alternatives with less competition.
Tailoring Your Content Strategy
While the provided list of real estate SEO keywords is a great starting point, don't be afraid to explore other trends and tailor your content accordingly. Understanding what your audience is searching for is key to providing relevant and valuable information. For example, with around 673,000 monthly searches for "houses for sale," it's crucial to adapt your content to meet this demand.
Let us know your experiences with real estate SEO keywords and any alternative strategies you've found successful. We welcome your insights and encourage you to share them in the comments below.