What do Oprah Winfrey, Gary Vaynerchuk, and Kim Kardashian have in common? They've all mastered the art of growing their personal brands through consistent social media content creation, and it's working like crazy. With their combined social media following in the multiple hundreds of millions, they're instantly recognizable all over the world.
But here's the thing – they don't all use the same platforms, and they don't create and post the same kind of content. So what's the secret to their success? It's simple: consistent social media content creation.
Day after day, they show up as authorities in their niches through social media content that's 100% in line with their personal branding. And the great news is, you can do it too! You don't have to be a mega-celebrity for your personal brand to be well-known and recognized. You just have to learn how to master social media content creation and be consistent about it.
In this article, we're going to answer the biggest questions real estate agents have about social media content creation. So buckle up, because this is important!
What is Social Media Content and Why Does It Matter?
First things first – let's talk about what social media content actually is. When we say "content," we mean anything you create for public consumption on social media and online. It includes photos, blog posts, videos, how-tos, articles, collaborations, podcasts, and more.
With so many options, choose what you enjoy creating and pick a platform to start showing up on. Whether it's videos, face-to-face interactions, writing, or photography, find the right fit for you.
But here's the thing – social media isn't just a fun pastime. It's something that every real estate agent needs to do consistently and strategically in order to grow their personal brand. That's why content creation – consistent content creation – is vital.
Lead Generation is Our #1 Job
Content has the power to show up where your ideal clients are and speak for you even while you're sleeping. It's not just about "showing up" though. Social media content helps you grow your real estate business.
According to a recent study by IBM, leads generated through social media activities are seven times more likely to convert than other leads. And Forbes reports that sales professionals who use social media in their sales process outperform 78% of their peers. Countless billions of people use social media daily, and mastering real estate social media content creation means you can get in front of more of them in a way that aligns with your personal branding.
But here's the thing - it's not as easy as just throwing up a few photos on Instagram or sending out a few tweets. To make your real estate social media content perform well and do its job, it needs to be done strategically. So keep reading – this is just the tip of the iceberg!
What Should I Post?
Not sure what to post? Don't worry, you're not alone. Many real estate agents face this roadblock. The list provided earlier is a great starting point. Choose one type of content you enjoy creating, then add more as you go.
The important thing to remember is that you don't have to do what everyone else is doing. Super curated news feeds don't capture attention as much as you showing up and being authentic. Post content that aligns with your personal brand and incorporates your "AND." You want to be known for more than just being a real estate agent, so defining your "AND" will help you create connections with the people you serve. Leaving out your "AND" takes the heart and soul right out of your content.
Where Should I Post?
Many people ask which platform is best for real estate agents. The answer is simple – choose platforms you enjoy using yourself. It's easier to stay consistent and create quality content for a platform you're familiar with and enjoy spending time on. Don't jump into a brand new platform as your first foray into social content.
And here's another important tip – you don't have to be on all platforms at once. Start with one platform you enjoy using and post consistently on your newsfeed. Interact with other people's content. Show up where it makes the most sense for you right now. As you master one platform, move on to the next. Remember, you don't have to tackle everything at once.
How Should I Post?
When it comes to HOW you should post, there's just one word to remember – consistently. It doesn't matter whether you use a scheduling program or not, or which one you use. What matters is being consistent and posting regularly in a way that creates a solid presence people can trust and interact with online.
You can't just post sporadically or whenever you feel like it. People like consistency, and without it, you'll fade into the background among other real estate agents who are doing the same thing as you. But when you show up consistently, you become the go-to agent in your area. Your face is what comes to mind when someone mentions real estate. You become the name people recommend when asked about good real estate agents.
Learn More About Consistent Content
If you want to take your real estate social media content creation to the next level, check out my Personal Brand course. It's a complete blueprint for launching your personal brand and business, generating more leads, and increasing your mind and market share. Sign up now and learn everything you need to know about creating, scheduling, and posting consistent content that effectively represents your brand all over the web.
Join my Personal Brand course and elevate your real estate business to new heights!
Additional Content
- Why Running Facebook and Instagram Ads is Important for Real Estate Agents
- Clubhouse: A Survival Guide for Real Estate Agents
- How to Get Started in Real Estate