Real estate news

New Homes Demand Sees a Welcome Resurgence: Knight Frank Insights

CEO Khai Intela

We've all ridden the recent economic rollercoaster – skyrocketing mortgage rates, the squeeze of inflation, and a housing market trying to find its footing. It's enough to make anyone hesitant. But amidst all this, there's...

We've all ridden the recent economic rollercoaster – skyrocketing mortgage rates, the squeeze of inflation, and a housing market trying to find its footing. It's enough to make anyone hesitant. But amidst all this, there's a glimmer of optimism in the new homes sector.

Knight Frank data reveals a fascinating trend: demand for new homes, while momentarily subdued, is springing back to life. In fact, buyer interest in January 2023 nearly matched the pre-pandemic fervor of 2022. It seems many are shaking off the economic jitters and revisiting their homeownership dreams.

Let's dive deeper into this encouraging shift and explore what it means for homebuyers and the market as a whole.

Reasons Behind the Rebound

Renewed Confidence in the Market

Remember the uncertainty following the mini-budget? Thankfully, it seems those storm clouds are parting. With inflation and mortgage rates showing signs of stabilizing, there's a renewed sense of confidence among buyers.

Pick-up in new homes demand in early 2023

This newfound stability is like a breath of fresh air, prompting many to dust off their home-buying plans and jump back into the market. Zoopla, the online property platform, confirms this positive trend, reporting a significant uptick in activity, particularly for flats, a sector often favored by new-home seekers.

Easing Land Values

Housebuilders, always attuned to market shifts, pulled back on land acquisitions towards the end of 2022 amidst the uncertainty. This caution led to a slight dip in land values, which is now starting to benefit those builders ready to re-engage.

Pick-up in new homes demand in early 2023

Navigating the Build Cost Landscape

Potential Peak in Inflation

While build costs remain a hot topic, there are indicators that the peak of inflation might be behind us. Recent data suggests a potential plateauing of building material costs, offering a welcome sign for both developers and buyers.

Stabilizing Material Supply Chains

Remember the supply chain disruptions that sent material prices soaring? Those seem to be easing as well. This improved flow means more predictable costs for builders, potentially translating to more competitive pricing and a healthier construction pipeline.

Pick-up in new homes demand in early 2023

A Note of Optimism

While challenges remain, the new homes market is showing encouraging signs of resilience. With demand rebounding and build cost pressures potentially easing, 2023 could offer a window of opportunity for those seeking a brand-new home.

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