If you're a photographer looking to take your real estate business to the next level, there's one strategy you shouldn't overlook: shooting both photos and videos for your clients. Not only does this give you a competitive edge, but it also allows you to offer a comprehensive service that realtors will appreciate.
The Power of Photo-Video Combination
Photographer Kevin Raposo, known for his quick and digestible videos, explains why shooting both mediums simultaneously can be a game-changer. In his latest 14-minute video, Raposo shares his techniques and insights, emphasizing that capturing photos and videos together allows you to increase your rates effortlessly.
By offering both services, you become a one-stop-shop for realtors. They no longer need to hire a separate videographer alongside you as the photographer. This convenience alone is a valuable selling point that will attract more clients to your business.
Additionally, the real estate industry provides a low-risk environment for learning and experimenting with video. If you make a mistake, you can simply retake the shot until you're satisfied.
Efficiency is Key
Raposo stresses the importance of efficiency when juggling both photography and videography. He recommends investing in a good quick-release plate system that allows you to swiftly switch between your tripod and gimbal. These two essential pieces of gear, along with your camera, will ensure a seamless transition between the two mediums.
Perfecting the Verticals
When it comes to real estate photography, Raposo highlights the significance of straight vertical lines. To avoid distorted perspectives, you need to keep your camera level or make adjustments in post-processing. However, he cautions that video allows for more flexibility and encourages photographers not to limit their creative movements by obsessing over perfect verticals.
Preparing the Perfect Shot
Raposo reminds us that the appearance of your subjects in both photos and videos matters. If a home hasn't been professionally staged, take the time to tidy up and remove any distractions before capturing your shots. Attention to these details will elevate the overall quality of your final product.
Expand Your Business with Real Estate Photography and Videography
In order to thrive in the real estate industry, it's crucial to continuously improve your skill set. Raposo's comprehensive video provides valuable tips and insights to help expand your business opportunities. Don't miss out on this opportunity to enhance your expertise!
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Image credits: Photos by Kevin Raposo and used with permission.