Email marketing is a powerful tool for real estate professionals to keep prospective customers engaged with their brand. With impressive statistics to back it up, it's clear that email marketing should be an essential part of your real estate marketing strategy.
According to realtor marketing statistics published by Benchmark, 63% of real estate businesses are involved in email marketing, and more than 60% of customers want to receive promotional emails weekly. Additionally, for every dollar invested in email marketing, the average return is $38.
But have you ever considered the importance of having the right email address for real estate agents? While it may seem like a small detail, your email address can speak volumes about your professionalism and make a lasting first impression on leads and prospective buyers.
Why is a Proper Email Address Essential?
While you may focus on bigger elements like websites and business cards, your email address plays a significant role in creating your image as a real estate professional. A well-thought-out email address can increase credibility, open and response rates, improve brand recognition, decrease unsubscribes, and easily bypass spam filters.
Rules for Creating a Professional Real Estate Email Address
To ensure your email address projects professionalism, consider the following guidelines:
Rule #1: Use Your Own Domain
Using your own domain and adding a standard, professional email format is ideal. A GoDaddy survey found that 75% of respondents believe having a domain-based email matching a business website is critical for trust in an online company. Choose a domain name that is short, simple, memorable, and easy to spell and pronounce.
Rule #2: Opt for .com Domain Extension
While a .com domain may seem longer, it remains the most popular and recognized extension among potential clients.
Rule #3: Test New Domain Extensions
If the .com version of your domain is already taken, get creative and explore alternative domain extensions. For real estate agents, domain extensions like .net, .house, .homes, .realtor, .forsale, .agency, .expert, .services, .solutions, .property, .properties, .sale, and others could be a perfect fit. If your target audience is in a specific country, consider using a local extension like .dk (Denmark), .au (Australia), or .de (Germany).
Rule #4: Avoid AOL, Yahoo, and Hotmail
Using email addresses from AOL, Yahoo, and Hotmail may give the impression that you are not up to date with technology and lack a company website. Launching and maintaining an updated website is essential for real estate professionals. Instead, opt for a Gmail address or use your own domain.
Rule #5: Choose Professional Usernames
Your username is an important element of your email address. Stick to simple and professional usernames using your first name, full name, company name, or a suitable combination of initials. Avoid using nicknames or numbers that may appear unprofessional.
Real Estate Email Address Examples
Now, let's move from theory to practical examples. Here are a few email address formats commonly used in the real estate industry:
Name-based Email Addresses
This format, using your first name or full name, is simple and establishes a personal connection with clients. However, it may need adjustment if multiple employees share the same name.
Role-based Email Addresses
For administrative, support, and billing purposes, setting up role-based email addresses like info@, sales@, or admin@ can help organize your business. These addresses appear professional on your website, but they lack the personal touch of a name-based email address.
Remember, having the proper email address is crucial for your real estate business. It is one of the first things potential buyers notice when they receive a message from you. Set up a branded address on your website domain, avoid outdated providers, and follow the rules for creating a professional real estate email address. Let your email address reflect your branding and marketing efforts, and watch your professionalism and engagement soar!
Note: The images used in this article are sourced from the original article