Are you looking to learn the best practices for staging a home for real estate photography? Home staging plays a crucial role in making a listing look its best for potential buyers. It involves rearranging furniture, decluttering, making updates, and painting. But did you know that home staging is also essential for real estate photography? In this article, we will explore the five best practices for staging a home for real estate photography and explain why it is a good idea.
Why Is Staging a Home for Real Estate Photography a Good Idea?
Let's start by discussing why staging a home for real estate photography is so important. Studies show that 87% of buyers consider photos to be an extremely important part of the home purchasing process. Before even visiting a property, buyers rely on photos to form their first impression. High-quality photos can make a significant impact and attract potential buyers, whereas poor-quality photos can hinder a sale.
Staging a home for real estate photography ensures that the property is presented in the best possible condition for the photoshoot. This, in turn, guarantees better quality photos, which are crucial for creating a fantastic first impression. Furthermore, staging has been shown to increase the offering price of a home. According to agents, 25% of buyers' agents and 22% of sellers' agents reported that staging resulted in an increase in the offering price.
5 Best Practices for Staging for Real Estate Photography
1. Stage for the Camera - Not for the Showing
When it comes to real estate photography, always remember that you are staging for the camera, not for an actual showing. What looks impressive in person may not necessarily translate well in photos. Therefore, consider the following when staging for photography:
- Think about the angles and how they will showcase the room's best features.
- Take into account that lighting appears differently in photos, so ensure the lighting complements the room's aesthetics.
- Look at the space through the camera lens to ensure symmetry, perspective, and flow.
2. Lights! Camera! Action!
Effective lighting is crucial for captivating real estate photos. Proper lighting makes a home look inviting and appealing. When staging for real estate photography, keep the following tips in mind:
- Brighten up the room with as much controlled light as possible.
- Consider the angle and direction of the sun, as well as weather conditions, as they can greatly impact the lighting.
- Utilize natural light by opening blinds to create a well-illuminated space.
- Avoid harsh shadows created by direct sunlight and aim for a soft, indirect lighting effect.
3. Don't Forget the View Outside the Window
Although the focus is on capturing the interior of the home, the view outside the windows often becomes part of the photographs. Therefore, be mindful of what's visible outside and consider the following:
- Is the view outside attractive or potentially distracting?
- Take the time to clean up and stage the areas visible outside the window.
- If the view cannot be improved, consider using props or coverings to minimize its impact on the photo.
- Ensure the windows are clean and free from spots or streaks that could show up in the images.
4. Strive for a Simple Color Scheme
Color plays a vital role in real estate photography. When staging, keep the following in mind:
- Avoid clashing colors and tones in a room.
- Opt for simple, neutral colors that appeal to a wide range of buyers.
- Aim for a harmonious color scheme in each room.
- Too many colors can be visually overwhelming, so ensure the colors work well together and are pleasing to the eye.
5. Capture Patterns and Rhythms in the Photos
In addition to color, pay attention to patterns and rhythms in the room when staging for real estate photography. This can create a visually appealing space. Consider the following:
- Look for symmetry in furniture, artwork, windows, and other elements.
- Use repetition of colors, pillows, flowers, or themes to create visual interest.
- Incorporate rhythm by using materials, fabrics, or textures that complement each other.
Remember, paying attention to these design principles will result in better photos that captivate potential buyers.
Let Us Share a Secret! Photo Editing and Virtual Staging Can Save You Time and Money!
While traditional home staging can be costly and time-consuming, there are alternatives that offer significant advantages. Photo editing and virtual staging have gained popularity in the real estate industry. Consider the following benefits:
- Photo editing creates polished, appealing, and professional online presentations for properties.
- Virtual staging is a cost-efficient option, averaging 95% cheaper than traditional staging.
- Virtual staging allows for a quick turnaround time and offers multiple style options for the same property.
- It minimizes disruption for the seller while still providing stunning visual representations of the space.
At PhotoUp, we specialize in expert photo editing and fast, affordable virtual staging. Simply upload your photos, select a design style, and we'll provide proofs for you to approve and download. It's an easy and effective way to enhance your real estate listings.
Final Thoughts
With PhotoUp's professional real estate photo editing and virtual staging services, you can create stunning images at a fraction of the cost of traditional staging. Stand out as a real estate professional by utilizing our services. Sign up with PhotoUp today and make a lasting impression on potential buyers!