In today's technological era, the internet serves as the primary source of information for people. As a result, real estate agents and businesses need to showcase their properties and services online to establish their brand, reach a wider audience, and stay competitive in the industry. In this article, we will explore cutting-edge real estate website examples with unique layouts, features, and trends.
In this technological age, the first place people look for information is here, on the internet. That will not change, so real estate agents and businesses have found it necessary to showcase their properties and services online, establishing their brand in the process. Are you also looking to follow suit? You should if you work in real estate as an agent or a business.
There are several real estate website examples built with various tools on the internet. From this pool of supposed real estate website templates, we've pinpointed the main feature that makes successful ones. No, it's not dancing animations, it's User Experience (UX).
Before we dive into the list of real estate website examples to draw inspiration from, let's outline the facets of user experience that play a key role in converting visitors to clients. Afterward, we'll discuss the list of real estate website templates around these considerations of user experience.
Things to Look Out for in Real Estate Website Examples
1. The Use of Images
Real estate sales are primarily visual. If a client loves what they see, they will likely proceed with the next stage of closing a deal. So, where images are placed, and the kind of effects they have on them are very important. The best real estate website examples know this and capitalize on it.
2. Call-to-Actions
Call-to-actions (CTAs) are the initial triggers for any sale. So, are the CTAs easy to find? Where are they placed? Do they look like call-to-actions or just plain texts? This is a must-do.
3. Social Proof
As humans, we tend to believe in what is tested and trusted. Social proof is the way businesses convey their reliability to clients. So, how does the real estate website template you want to model use social proof on its website?
4. Site Speed
Site speed should be first on the list, but it should be a reminder by now. Fast page load times are the backbone of a great user experience. How you use multimedia (images, videos, SVGs, etc.) all play a critical role in website speed, which is one of the reasons why 10Web products exist. 10Web hosting handles the most tricky site speed issues like caching for you out-of-the-box. In addition, our PageSpeed Booster is designed to implement techniques like minification and image optimizations. Try out our platform here.
5. Site Navigation
The navigation menu should contain links to the most important parts of the page like listings and contacts. As a cherry on top, some model real estate website examples create categories for a better search experience. A critical example is dedicated pages for buyers and sellers.
So, let's get to the list.
Example 1: Debra Smalley
According to her bio, Debra has lived in Los Angeles her entire life. So, she has a consummate understanding of real estate in the region. Apart from using this as social proof, what else did her real estate agent site do well?
- Excellent use of website navigation. Her bio and testimonial are very easy to find. The same goes for the property search and contact information.
- Featured testimonials on the homepage.
- Call-to-action is easy to find. A big black button on the page - "Let's talk!".
This website is a classic in real estate agent website examples.
Example 2: Jennifer Ferland
Jennifer Ferland is a real estate agent who brings Wellness and Real Estate together. Her website mentions her background in Nutrition and how it relates to her real estate career, providing a more personalized introduction to how she can help her potential clients. Of real estate agent website examples, this website isn't so heavy on images, but less is more.
So, what is done well?
- The most important pages (bio, testimonials, listings, and contact) are easy to find. Plus, the site provides a separate page for buyers to buy homes and sellers to get information on selling homes. Uniquely, resources for visitors to get market updates in the areas she specializes in and a mortgage calculator.
- Call-to-action is easily identified. Other action links like scheduling consultations and the search are under the CTA.
- Social proofs in the form of videos are very strategic. If pictures say a thousand words, how much do the videos? In addition to this, she has a dedicated page for testimonials.
Example 3: Park Group Real Estate
Park Group Real Estate is a real estate team providing realty services in Chino Hills and its environs. Their website is a modern template of real estate website examples. It goes beyond the basics of using quality and appealing visuals to using warm colors while keeping it simple.
A few things to note:
- A video of Sam Park presenting his business gives the aura of personalization.
- The navigation is split into sections for buyers, sellers, information about the business, and providing resources for visitors.
- Use of actionable links to help visitors get started by viewing their listings.
- Reviews and testimonials from previous clients on the homepage for social proof.
Example 4: The Joe Taylor Group
The Joe Taylor Group is a group of real estate-inclined professionals doing real estate in the competitive market of Las Vegas, Nevada. Once again, less is more. They demonstrate how they handle visitors' realty needs with their website copy and display successful digital marketing results on the homepage while keeping it simple with images.
Key things to note:
- Business info on the homepage in the "Meet our Team" section for personalization.
- Convincing copywriting describing their work process.
- A list of Frequently Asked Questions to answer popularly asked questions upfront.
- CTA on the first view with another action button - "Explore Homes", by the side.
In simple terms, less is more, and this is one of the real estate website templates implementing it right. If you like this website, you can replicate it by copying the URL to 10Web AI Website Builder, and it will replicate the layout and design elements for you in minutes.
Example 5: The Coley Group
Run by Gretchen Coley, The Coley Group provides realty buying and selling from the 12 Oaks community to the Governor's Club in the Greater Raleigh area. As a means of building inclusiveness in these communities, they also partner with builders in these areas to create stories about their construction in the Building Raleigh series. Their website uses statistical information to build credibility and, more importantly, focuses on visitors' needs - their property and generating money from it.
Key takeaways:
- Convincing copywriting and videos describing the stages of their work process.
- Use of playback video on the above-the-fold content without impacting page speed.
- Detailing their Unique Selling Proposition by comparing their competitors.
Example 6: Michael Calcagno & Nancy Hamilton
Based in Santa Barbara, California, this dynamic team of real estate agents satisfies clients' realty needs in the Santa Barbara area with expert advice at every stage of real estate transactions. Their website positions them as experts in their field with useful information for visitors about real estate transactions, their areas of expertise, and testimonials of past clients they've worked with.
Key takeaways:
- Background video for visual engagement.
- Useful information about their neighborhoods of specialty like schools, population, median age, etc.
- Bio detailing professional achievements with a collection of successful past transactions.
Example 7: Guy Yarkoni
Guy Yarkoni is a luxury real estate agent and investor in Toronto, Canada, specializing in downtown Toronto and the Greater Toronto area specifically. His website is one of the real estate agent website examples that prioritize personalization. There's a face to the name right from the homepage.
Other key takeaways:
- Credible information on his real estate career on the About page to build trust.
- A blog about real estate and information on the local real estate market.
Example 8: Tammi Montgomery
Tammi Montgomery, a real estate team licensed in Louisiana, handles buying and selling of real estate, particularly in the Shreveport-Bossier City area. First things first, the color schemes and image selection for this real estate website are really good. The instant use of color psychology and clever copywriting grabs a visitor's attention. More importantly, though, are the following key takeaways:
- Attention-grabbing CTA in the above-the-fold content - "See How we can help" and "Read our reviews" in the hero content, and, "Call Tammi" in the navigation bar.
- Social proofing with sales and review records.
- A blog to provide information on local and house hunting insights on their specialized areas.
Example 9: Oyler Hines
Of real estate wholesaling website examples, Oyler Hines leverages social proof as much as possible. They build, buy, and sell properties in Cincinnati and Northern Kentucky. To take care of touring properties in their market of expertise, they categorized pages for their areas of service in those markets.
What more?
- Playback introduction video showcasing the business. This is excellent for personalization.
- Detailed testimonials explaining their involvement with their clients from inception to conclusion.
- A video gallery on property and community tours, new constructions, and, more importantly, buyer and seller tips: an excellent way of reminding visitors that you care about them.
Example 10: David Coffey
A Toronto-based real estate agent and sales representative, David Coffey provides buying and selling of real estate in Toronto, Canada. His website is very simple but effective. It provides enough information to position him as an expert and authority with client testimonials on the homepage and information on buying and finding a home in Toronto.
Key takeaways:
- A neighborhood guide for clients' lifestyle choices, from ex-burbs to urban. This also provides instant value for free.
- A blog on the how-tos of living in Toronto.
- A newsletter (CoffeyTime report) on the fast-moving real estate market, the latest listings, and information about Toronto's emerging neighborhoods.
Example 11: Aaron Kirman
Firstly, the color schemes for this website portray Aaron Kirman's specialty in Luxury. Kirman operates specifically in Los Angeles, California, as a luxury real estate specialist. Apart from putting a face to the name for personalization and credibility, this website puts clients first by showing available and sold listings.
Key takeaways:
- Featured information channels for providing insider real estate tips for visitors.
- Social proofing with sales records in luxury real estate.
- Vibrant imagery and warm colors for aesthetics.
Example 12: Debra Dobbs
This website follows a simple approach for a one-man real estate agency. Based in Chicago, Debra Dobbs provides realty services in Chicago and its neighborhoods. Her website also provides insider information about the popular neighborhoods in Chicago for prospective home buyers in the area.
Key takeaways:
- A neighborhood guide for buyers and a guide to Chicago ZIP codes for everyone.
- Optimized listing search by price range.
- A Q&A section for answering the most popular questions around real estate to avoid repetitive inquiries.
Example 13: Matt Epstein
This is a classic and simple sample of real estate wholesaling website examples. Matt Epstein is a top realtor in the Sherman Oaks and Studio City neighborhoods, providing property buying, selling, and leasing services. Although simple, Matt's website serves its purpose.
Key takeaways:
- A home-finding app for easier home search.
- A collection of real estate insider articles for newcomers.
- Community resources to guide visitors' search and provide info about the locality.
Example 14: Christine Nieva
Based in Washington, Maryland, and Virginia, Christine Nieva provides realty services for residential, commercial, and investment needs. To make filtering the pool of listings in her focus areas easy, her website has a custom filter on the homepage.
Key takeaways:
- Featured areas page for easier property search.
- Custom filter to meet visitors' search needs.
- Personalized home valuation for prospective sellers.
Example 15: The Smith Group
Founded by Tim Smith and brokered by Coldwell Banker Realty, The Smith Group is a California-based luxury realtor. Their website stands out with its seamless navigation, guiding users through a treasure trove of property listings. The incorporation of neighborhood insights aids potential buyers in understanding the local communities before making a decision.
Key takeaways:
- Prominent Calls to Action (CTAs) beckon visitors to explore further.
- Smooth parallax scrolling for a visually engaging experience.
- An interactive map highlighting available properties' locations.
- Integrated mortgage calculator for instant financial insights.
If you'd like to model the visually engaging experience of this website, try 10Web AI Website Builder to replicate this website by copying the URL.
Example 16: Sage Homes
With wonderful color combinations and vibrant images, this website welcomes visitors by providing the most likely options on the screen. Sage Homes services run from home rentals to house hunting for their clients. Every week, agents post fresh and prominent listings that cater to different tastes and not just a luxury.
Key takeaways:
- "Advice Hub" section to appeal to newcomers who might have a few questions.
- Personable and relatable imagery.
- Archive of real estate content that highlights a comprehensive approach to renting your next home.
Example 17: The Eklund and Gomes Team
The Eklund and Gomes Team is a company doing real estate sales and rentals in New York, Florida, California, and Texas. Their website brands their capability and achievements in the industry with sales statistics and featured highlights by news outlets. Key takeaways from their website branding include:
- Engaging imagery on their socials.
- Personalized property search by creating an account.
- Direct mailing on interested listings.
Example 18: The Jills Zeder Group
Quite a reputation this team has. And, they didn't fail to show it to the world as the first thing on their website. This team services Luxury real estate needs in Miami. One beautiful thing about the website is the interactive user interface for featured listings on the homepage. Other takeaways include:
- Interactive property search by property type, number of beds, and price range.
- A newsletter for insider market updates and exclusive listings.
- Relocation services into their specialized areas.
Example 19: Lux Living Estates
Lux Living Estates is a real estate company in Dubai known for its renting and selling of luxury realty. Their website embodies luxury with high-quality images and videos that showcase properties in all their grandeur. More specifically, they're straight to the point with their variety of listings on their homepage.
Key takeaways:
- Intuitive property search by location and property types.
- The luxury-focused design reinforces the exclusivity of the listings.
- Dynamic image sliders showcasing different aspects of each property.
Example 20: Sandro Dazzan
An independent real estate agent, Sandro Dazzan, specializes in Malibu Luxury Real Estate. His website embodies just this with appealing visuals of the properties and interesting sights of his neighborhoods of specialty.
Key takeaways:
- Lifestyle guides for his neighborhoods of specialty.
- Neighborhood exploration and neighborhood-specific property hunting.
- Information about the Malibu community for visitors' perusal.
Example 21: Lakeside Realty
This real estate company focuses on waterfront and lakeside properties tailored for clients seeking scenic and serene living spaces. The website doesn't just present properties; it transports visitors to the idyllic lakeside lifestyle. Local guides offer valuable insights into the surrounding area, enhancing the decision-making process.
Key takeaways:
- Interactive photo galleries with image zoom for detailed property views.
- Emphasis on waterfront properties, catering to a niche market.
- A community forum for users to share experiences and ask questions.
- Embedded weather widgets give additional value to potential buyers by showing them a glimpse of local conditions.
Example 22: HomeLink Properties
HomeLink Properties is a dynamic real estate enterprise specializing in connecting buyers with their ideal homes. With a dedicated team, they offer personalized property solutions, encompassing sales, rentals, and investments. Their website's provision of virtual tours allows potential buyers to explore properties with virtual tours from the comfort of their own homes.
Key takeaways:
- User-friendly neighborhood searches and agent bios further facilitate informed decisions.
- Augmented reality integration for a real-world sense of property dimensions.
- "Walk Score" integration provides insights into the neighborhood's walkability.
- Personalized user dashboards for saving favorite properties and searches.
Example 23: Golden Gate Realty
Golden Gate Realty is one of the simple real estate companies that handle property buying, selling, and leasing. Their website is considered a treasure trove for information seekers. It possesses dynamic heat maps showcasing popular neighborhoods and property trends. The inclusion of detailed local guides showcases the agency's expertise in the region.
Key takeaways:
- The inclusion of detailed local guides showcases the agency's expertise in the region.
- Customizable property search ensures visitors can tailor their exploration to specific preferences.
- Advanced property comparison tools with comprehensive feature breakdowns.
- User-generated content section featuring photos and stories from satisfied clients.
Example 24: BlueSky Real Estate
BlueSky Realty is a prominent real estate company known for its exceptional property services. With a strong focus on client satisfaction, they offer buying, selling, and renting solutions. Breathtaking mountain imagery is the hallmark of this website. It also possesses specialized property filters that enable visitors to narrow down their search to properties that align with their mountain living aspirations.
Key takeaways:
- 360-degree panoramic views of mountain properties, creating an immersive experience.
- The resource center provides valuable insights for those considering this unique lifestyle.
- Property altitude and climate data to inform buyers about the specific mountain location.
- The "Mountain Living Tips" section offers advice for adapting to mountain environments.
Example 25: Beach Houses (Omaha)
Beach Houses Realty is a real estate company specializing in coastal properties. Their services encompass a wide range of coastal real estate transactions, ensuring memorable experiences for all. Their website encapsulates the allure of beach living through lifestyle imagery that resonates with visitors.
Key takeaways:
- The use of high-quality images for property listings helps potential buyers visualize the properties, enhancing their browsing experience.
- Coastal lifestyle blog with travel recommendations and local events.
- Social media integration for easy sharing of favorite properties.
Example 26: Modern Urban Realty
Modern Urban Realty is the home of urban property transactions. Their innovative approach and experienced team provide clients with tailored solutions, reshaping the landscape of urban reality. Their sleek website design mirrors the contemporary properties it represents. Trend analysis graphs showcasing market performance over time. Integration of property 3D floor plans to aid in visualizing layouts.
Key takeaways:
- Clear CTAs guide visitors through their journey, while agent profiles add a personal touch.
- Dynamic property heat maps displaying proximity to public transportation and amenities.
- The integration of a blog enhances the website's value as an informative resource.
Example 27: Heritage Homes Group
Known for their experienced agents and customer-centric approach, Heritage Homes assists clients in navigating the real estate market, providing expertise and personalized guidance throughout the process. Their website pays homage to historical properties with an elegant visual presentation that evokes the charm of the past. Testimonials underscore the agency's commitment to preserving heritage, making visitors confident in their choice.
Key takeaways:
- The historical timeline feature provides context for each listed property.
- Interactive restoration slider showcasing before-and-after images of renovated homes.
- Integration of architectural style filters for a refined property search.
Example 28: Doneff Companies
Considered one of the reputable real estate firms, Doneff Companies specializes in property transactions, management, and investment. With a proven track record, they offer expert guidance in buying, selling, and leasing properties. Their website harnesses cityscape views that align with its property portfolio.
Key takeaways:
- Interactive slider for comparing city views from different property heights.
- "Local Events Calendar" section featuring upcoming city happenings.
- Integrated booking system for scheduling property tours directly from the website.
Example 29: Countryside Realty
Countryside Realty is a real estate agency that primarily focuses on rural and suburban realty transactions. They connect clients with picturesque living spaces, and their services cater to those seeking a tranquil lifestyle away from urban centers. A quick look at their website shows a company that encapsulates the essence of rural charm and caters to those seeking rural properties.
Key takeaways:
- Native view catering to those seeking rural properties, and good aesthetics.
- Comprehensive land-buying guide with tips on zoning, permits, and utilities.
- Property land-use history detailing previous agricultural or development uses.
- Informative articles on rural living and property ownership.
Example 30: Metro Loft Properties
This real estate development company is invested in urban luxury properties. They create upscale residential and commercial spaces, reimagining city living. Metro Loft's website exudes the aesthetic of urban lofts. The inclusion of virtual tours caters to modern preferences, allowing visitors to virtually step into the showcased properties. The valuable resources provided assist those considering the loft lifestyle.
Key takeaways:
- Live video tours with real-time commentary from agents during property exploration.
- Loft living lifestyle blog with design inspiration and decor tips.
- "Meet the Neighbors" section featuring resident testimonials.
Example 31: Horizon Heights Realty
Horizon Heights Realty is a real estate agency that specializes in buying, selling, and renting residential properties. Their website is a highlight of panoramic photos that capture the allure of elevated views. Other key takeaways include:
- Aerial property videos capturing the sweeping vistas from high-rise units.
- Real-time availability indicators show vacant and occupied units.
- Sky Lounge virtual tours offer a taste of high-rise amenities.
Example 32: Vineyard Valley Estates
Taking a liking to its name, Vineyard Valley is an ode to wine country vibes known for its exquisite wine-tasting tours and hosts of weddings and corporate events in a charming setting. Its website's immersive imagery transports visitors to the tranquil landscapes of vineyards, while the guided property search function simplifies the process of finding the perfect wine country property.
Key takeaways:
- Guided property search catering to those interested in vineyard properties.
- Seasonal photo galleries showcasing the beauty of vineyard landscapes for an immersive touring experience.
- Seamless navigation that allows users to explore listings with ease.
Example 33: Golden Gate Realty
Golden Gate Realty is a real estate agency that handles property buying, selling, and leasing. Their website is considered a treasure trove for information seekers. It possesses dynamic heat maps showcasing popular neighborhoods and property trends. The inclusion of detailed local guides showcases the agency's expertise in the region.
Key takeaways:
- The inclusion of detailed local guides showcases the agency's expertise in the region.
- Customizable property search ensures visitors can tailor their exploration to specific preferences.
- Advanced property comparison tools with comprehensive feature breakdowns.
- User-generated content section featuring photos and stories from satisfied clients.
Example 34: Seaside Living Realty
Seaside Living Realty is a real estate agency that specializes in buying, selling, and renting residential properties. Their website is a highlight of panoramic photos that capture the allure of coastal living. Other key takeaways include:
- A user-friendly property search feature.
- A blog section that provides valuable insights into coastal living and real estate.
- Social media integration for easy sharing of favorite properties.
Example 35: Posh Properties Group
Posh Properties Group is a premier real estate agency known for its luxury property offerings and exceptional client service. This agency's website is a canvas for luxury property display. The elegant visuals mirror the quality of the properties they market. Other notable takeaways include:
- The "Luxury Lifestyle Magazine" section features articles on high-end living.
- Exclusive property sneak peeks for registered users, fostering a sense of exclusivity.
- Luxury