In today's digital age, social media has become a powerful tool for real estate agents to attract new clients and generate leads. According to a recent survey, social media is the second-best source of real estate leads after referrals. As a result, 80% of real estate agents are planning to invest more time in their social media marketing strategies in the coming year.
When it comes to choosing a real estate agent, trust and experience are crucial factors. Social media not only allows you to showcase home listings but also provides an opportunity to demonstrate your expertise, build relationships, and attract leads on a larger scale.
Share New Listings
Always share new listings on your social media accounts. Don't just share them once, but multiple times to maximize their reach. Remember that not all of your audience will see the post the first time, so sharing it several times increases the chances of reaching more potential buyers.
Video Walkthroughs
Include videos in your listing posts or share quick 15-30 second clips as separate posts on platforms like Instagram Reels and TikTok. Videos are highly effective in capturing the attention of potential clients, with 73% of customers being more likely to list with agents who use video. Additionally, drone video footage has emerged as an important marketing trend, according to 37% of realtors.
Market Updates
Share statistics about your local real estate market to inform existing clients and attract new ones. Utilize your local real estate board's monthly or quarterly reports to create graphic posts or short videos (e.g., Reels or TikToks) that showcase your market knowledge and highlight your personality and presence.
Tips for Buyers
Create a list of tips for different types of buyers, such as first-time homebuyers or those interested in real estate investment. Videos work exceptionally well for this type of content, but you can also use other social media formats to provide valuable advice to potential clients.
Mistakes to Avoid
Share your insights on common mistakes made by homebuyers and sellers. Consider being vulnerable and sharing your own past mistakes to establish a relatable and trustworthy image. By providing valuable advice, you can position yourself as an expert who understands the challenges involved in real estate transactions.
Neighborhood Guides
Highlight specific neighborhoods and provide insights that go beyond what people can find on Google. Share your personal experiences and knowledge about the local area, including details about average selling prices, demographics, and unique features. Utilize carousel posts, Reels, and TikToks to engage your audience.
Neighborhood Facts
Post statistics about specific neighborhoods to attract potential clients who are interested in listing or buying properties in those areas. By showcasing your expertise at a micro-local level, you instill confidence in clients that you can achieve the best results for them.
Neighborhood History
Share interesting facts and stories about the history of your local area. This type of content helps establish a connection with your community and shows that you have a genuine interest in the place you live and work. Consider posting historical content on special occasions or as part of a Throwback Thursday series.
Home Makeover
Offer tips and inspiration for sellers looking to maximize their sale price or buyers planning to renovate their new homes. Share before and after photos of remodels or quick makeovers to showcase your expertise. If possible, include actual listings or properties you have personally renovated to demonstrate the results you can achieve.
Interior Inspirations
Share stunning photos of interior design inspiration to help potential clients visualize their dream homes. While not everyone can afford extravagant homes, everyone enjoys a bit of daydreaming during the moving process. If you don't have suitable interior shots, you can share images from industry peers or design magazines, always ensuring to credit the original source.
Bonus Tip:
Use Hootsuite's content curation tools to easily find and share these types of posts.
These are just a few of the many social media post ideas that can help you attract new clients and generate leads in the real estate industry. Remember to understand your target audience, choose the right social media platforms, stay up-to-date with social media trends, and schedule your content in advance to maximize your social media presence.
By utilizing these best practices and implementing creative and engaging content ideas, you'll be well on your way to growing your real estate business through social media. Start leveraging the power of social media today and watch your client base expand.