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9 Best Real Estate Website Builders in 2023: Choose the Perfect Platform for Your Business

CEO Khai Intela
Are you a real estate agent or broker looking to establish a strong online presence? In today's digital age, having a website is essential to attract potential customers, showcase your property listings, and provide valuable...

Are you a real estate agent or broker looking to establish a strong online presence? In today's digital age, having a website is essential to attract potential customers, showcase your property listings, and provide valuable information about your business. However, finding the right platform to build your real estate website can be a daunting task, especially with the plethora of options available.

To make things easier for you, we have compiled a list of the 9 best real estate website builders for 2023. Our selection is based on affordability, ease of use, and the range of features offered by each platform. So, without further ado, let's dive into our top picks!

1. WordPress

best real estate website builders When it comes to website builders, WordPress is the undisputed king. With almost 44% of the internet built on this platform, it offers unparalleled customization options and a vast array of themes and plugins tailored specifically for real estate professionals. Whether you're a seasoned developer or a novice, WordPress provides a user-friendly experience with its drag-and-drop page builder.

WordPress.com and WordPress.org are the two versions available. While WordPress.com is an all-in-one platform that provides both the CMS and hosting, WordPress.org is self-hosted, giving you complete control over your site's look, feel, and functionality. With themes like Divi, you can effortlessly design a visually stunning real estate website and integrate IDX plugins to manage your property listings seamlessly.

Key Features of WordPress:

  • Highly customizable
  • Extensive theme and plugin options
  • Direct integration with real estate and IDX plugins
  • Works with popular drag-and-drop page builders like Divi

Best For: Real estate professionals in need of a highly customized website that showcases property listings.

Pricing: Free (requires web hosting). SiteGround plans start at $2.99 per month.

2. Wix

Wix website builder Known for its user-friendly interface and stunning templates, Wix is a popular choice among beginners and experienced users alike. With its drag-and-drop page builder, you can effortlessly create a visually appealing real estate website. Wix also offers built-in SEO tools to help you optimize your site and attract more visitors.

One of the standout features of Wix is its integration with IDX services like IDXBroker and iHomeFinder. This enables you to display property listings directly on your website, making it easier for potential buyers to find their dream homes. With plans starting at $16 per month, Wix offers affordable options for real estate professionals at different stages of their careers.

Key Features of Wix:

  • Over 20 real estate templates
  • Built-in site analytics
  • Free domain for 1 year
  • Hosting included

Best For: All-in-one solution for real estate professionals looking for beautiful templates, built-in SEO tools, and IDX integrations.

Pricing: Free, with paid monthly plans starting at $16.

3. Hostinger AI Website Builder

Hostinger Website Builder Hostinger AI Website Builder is an excellent choice for real estate professionals who want to create a stunning website without the need for coding skills. With its generative AI, you can easily customize and launch your real estate website in just a few simple steps. Hostinger offers various pricing plans, starting at $12.99 per month.

While Hostinger doesn't provide direct integration with IDX plugins, you can embed your property feed using an HTML module and an iframe. This allows you to showcase your property listings without the need for expensive and complex IDX services. With Hostinger's AI website builder, you can quickly set up individual listing sites and share them on social media for maximum exposure.

Key Features of Hostinger:

  • Up to 100 websites on every plan
  • Free SSL certificate
  • Weekly backups
  • Marketing integrations

Best For: Real estate brokers or agencies in need of an easy-to-use website builder with the ability to create individual listing sites.

Pricing: Starting at $12.99 per month, with yearly plans starting at $3.49 per month.

4. Squarespace

best real estate website builders If you're looking for a real estate website builder with a wide range of template choices, Squarespace is an excellent option. With its professionally designed templates, including dedicated real estate themes, you can easily create a visually stunning website that reflects your brand.

Squarespace offers unique features such as custom scheduling pages, allowing potential buyers to book specific time slots for property viewings. You can also integrate your site with social media platforms, monitor website traffic, and invoice clients for additional services. While Squarespace offers IDX integration with companies like Ultimate IDX, it requires a separate subscription.

Key Features of Squarespace:

  • Hundreds of templates
  • Create custom products and scheduling pages
  • Extensive marketing features
  • Free domain for 1 year

Best For: Real estate agents who want scheduling capabilities for property viewings and advanced invoicing tools.

Pricing: Starting at $16 per month.

5. Shopify

Shopify real estate website builder While primarily known as an e-commerce platform, Shopify offers excellent features for real estate professionals who want to sell custom products or auction properties online. With its user-friendly interface, integrated payment processor, and site analytics reporting, Shopify provides a seamless website building experience.

One of the standout features of Shopify is its auction app, which enables real estate professionals specializing in property auctions to sell properties online at an affordable price. With Shopify's marketing tools and social media integrations, you can effectively promote your listings to a wider audience.

Key Features of Shopify:

  • Site analytics reporting
  • Access for multiple staff members
  • Integrated payment processor
  • Ability to sell listings through auction

Best For: Real estate professionals looking to market themselves on a website and social media, with a focus on selling products or auctioning properties.

Pricing: Starting at $39 per month.

6. Webflow

Webflow best real estate website builder Webflow is an excellent option for real estate professionals who want complete control over the design and functionality of their website. With its intuitive design interface and extensive customization options, you can create a unique and visually stunning real estate site.

Webflow offers a vast marketplace filled with hundreds of real estate templates. Prices range from free to $129, depending on the design and functionality you desire. While Webflow lacks direct integration with IDX platforms, it offers various integrations via apps, allowing you to incorporate marketing solutions like Hubspot, live chat, AI writing software, and more.

Key Features of Webflow:

  • Hundreds of real estate templates in the Webflow marketplace
  • Integrations with marketing solutions like Hubspot
  • Extensive customization options
  • Drag-and-drop builder

Best For: Real estate professionals who want complete control over the design and functionality of their website, with multiple integrations available.

Pricing: Free, with paid plans starting at $14 per month (billed annually).

7. Zyro

Zyro is an affordable website builder offered by Hostinger. It provides several features tailored for real estate professionals, including hundreds of templates, the ability to take payments online, and an AI branding assistant to help you create a unique business name, logo, and slogan.

With Zyro's simple drag-and-drop builder, you can easily add sections, pages, a blog, or an online store to your real estate website. The AI heatmap feature helps you optimize your site's layout, predicting where visitors are likely to look for important information.

Key Features of Zyro:

  • Free domain for 1 year
  • Free business email (3 months)
  • Marketing integrations
  • Hundreds of website templates
  • Built-in AI branding tools

Best For: Real estate professionals looking for an affordable option to establish an online presence and manage costs effectively.

Pricing: Free, with monthly plans starting at $2.59.

8. Gator Website Builder (HostGator)

HostGator website builder HostGator is a well-known shared hosting provider that also offers a website builder called Gator Builder. With its drag-and-drop builder, over 150 professionally designed templates, and a free SSL certificate and domain for one year, HostGator provides a comprehensive solution for real estate professionals.

Marketing tools, such as free email campaigns and a blog, are built right into the platform. The appointment setting feature makes it easy for realtors to schedule property viewings with clients. With various templates to choose from, you can quickly create a visually appealing real estate website that caters to your specific needs.

Key Features of HostGator:

  • Over 150 templates
  • Free domain
  • Free SSL certificate
  • Drag-and-drop builder

Best For: Real estate professionals who want to focus on email marketing and require appointment scheduling capabilities.

Pricing: Starting at $19.99 for month-to-month and $4.95 per month (one-year contract, billed annually).

9. Placester

Placester real estate website builder Placester is a top-tier real estate website builder that offers a drag-and-drop code-free website builder, a dedicated CRM, IDX integration, and a 30-day free trial. With Placester, you can effortlessly manage MLS feeds and individual listings, making it an ideal choice for agents and brokers in need of comprehensive property listing management.

Apart from its IDX capabilities, Placester also offers a "do-it-for-me" package, where you can provide your preferences, service areas, and business details, and receive a customized website within a few days. While Placester is more expensive compared to other options, it provides a robust suite of features for real estate professionals.

Key Features of Placester:

  • 30 real estate website templates
  • Dedicated CRM
  • Drag-and-drop website builder
  • IDX integration onboard
  • 30-day free trial

Best For: Real estate professionals who want a website with advanced IDX and CRM capabilities, and the option for customized site development.

Pricing: Starting at $79 per month (billed annually).

How to Choose the Best Real Estate Website Builder

When selecting a real estate website builder, it's crucial to consider factors such as pricing, templates and customization options, IDX capabilities, ease of use, and marketing features. Determine your budget and compare the pricing plans of different platforms. Assess the available templates and customization options to ensure they align with your niche. If featuring property listings on your website is essential, choose a platform that supports IDX integration. Lastly, prioritize ease of use and marketing options like lead-capturing capabilities and social media integrations.

Best Real Estate Website Builder Price Comparison

To help you make an informed decision, we have created a comparison table highlighting the pricing plans of all the real estate website builders mentioned above. Evaluate their features and prices to choose the platform that best suits your budget and requirements.

In Conclusion

Choosing the best real estate website builder for your business is a critical decision that can greatly impact your online presence. Among the featured website builders, WordPress and Wix stand out as leaders in the industry. WordPress offers unparalleled customization options and extensive theme and plugin choices, making it ideal for highly customized real estate websites. On the other hand, Wix provides an all-in-one solution with beautiful templates, built-in SEO tools, and IDX integrations.

If you opt for WordPress, be sure to check out our related posts for must-have plugins, tools, and guides. They will help you optimize your real estate website and drive organic traffic.

Remember, your website is a reflection of your brand and a valuable tool for attracting potential customers. Choose a real estate website builder that aligns with your budget, offers the necessary features, and enables you to showcase your property listings effectively. Happy building!

Featured Image via shlyapanama / Shutterstock.com

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