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32 Best Real Estate Social Media Templates for Facebook & Instagram

CEO Khai Intela
If you're a realtor looking to up your social media game, you'll know that finding the right templates can be a challenge. With hundreds of thousands of options available online, it's hard to know which...

If you're a realtor looking to up your social media game, you'll know that finding the right templates can be a challenge. With hundreds of thousands of options available online, it's hard to know which ones will make your brand shine. That's why I'm here to help. In this article, I'll share with you what I believe are the best real estate social media templates of 2023. From Facebook posts to Instagram Stories, I've got you covered. So let's dive in!

Real Estate Facebook Posts Templates

1. You Only List Once Facebook Post Template

You Only List Once Facebook Post Template Style: Modern Pricing: $59 per month Available on: LCA Marketing Center

While there are plenty of "just listed" templates out there, this promotional template from LabCoat Agents (LCA) Marketing Center stands out. It not only looks modern and sleek, but it also comes with catchy copy that's already done for you. If you struggle with writing compelling content, this template is a game-changer. Customize it on LCA Marketing Center.

2. Modern Testimonial Facebook Post Template

Style: Luxury Pricing: $29 per month Available on: Agent Crate

Showcasing testimonials from happy clients is a great way to build trust on Facebook. This simple and elegant template from Agent Crate makes your testimonials look even more impressive. With a wide selection of client testimonial templates available, you can find one that matches your personal brand. Customize it on Agent Crate.

3. Modern Price Reduced Facebook Post Template

Style: Modern Pricing: $29 per month Available on: Agent Crate

If you're in a market where price reductions are common, this attention-grabbing template from Agent Crate is a solid choice. It helps you showcase price reductions without making your seller appear desperate. Customize it on Agent Crate.

4. Referral Request Facebook Post

Style: Luxury Pricing: $54 per month Available on: Coffee & Contracts

Asking for referrals is essential for growing your business, but sometimes clients need a gentle reminder. This template from Coffee & Contracts helps you do just that. It highlights the importance of referrals in a friendly and effective way. Customize it on Coffee & Contracts.

5. Down Payment Pitch Facebook Post

Style: Modern Pricing: $59 per month Available on: LCA Marketing Center

Looking to appeal to potential buyers struggling with down payments? This snappy template from LCA Marketing Center is perfect. It's an aggressive pitch that works like a charm when used sparingly. Customize it on LCA Marketing Center.

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6. Pastel Just Listed Facebook Post

Style: Boho Chic Pricing: $59 per month Available on: LCA Marketing Center

For those with a softer personal brand, this trendy boho chic just-listed template from LCA Marketing Center is perfect. With its elegant design and crisp typography, it adds a touch of elegance to your listings. Customize it on LCA Marketing Center.

Instagram Posts Templates

7. Make It Simple Carousel Instagram Post

Make It Simple Carousel Instagram Post Style: Chic Pricing: $54 per month Available on: Coffee & Contracts

Carousel posts are a great way to showcase your real estate services on Instagram. This 12-slide template from Coffee & Contracts is subtle, helpful, and self-promotional without being pushy. Customize it on Coffee & Contracts.

8. Mortgage Rate Forecasts Instagram Post Template

Style: Modern Pricing: $59 per month Available on: LCA Marketing Center

Educational posts add value to your followers' financial future. With interest rates constantly changing, this eye-catching template from LCA Marketing Center helps you keep your followers informed. Schedule them regularly to establish a rhythm. Customize it on LCA Marketing Center.

9. New Realtor Announcement Instagram Post

Style: Modern Pricing: $54 per month Available on: Coffee & Contracts

Once you've built a personal brand, it's time to let everyone know you're there to help. This simple and clever template from Coffee & Contracts does just that. Customize it on Coffee & Contracts.

10. Modern Open House Template

Style: Luxury Pricing: $29 per month Available on: Agent Crate

While open house announcements work well as stories, posting them on your feed also reminds your followers of your hard work. This template from Agent Crate helps you showcase your dedication and success. Customize it on Agent Crate.

11. The Broke Agent Valentine's Day Meme Template

Style: Funny Pricing: $54 per month Available on: Coffee & Contracts

Memes aren't just for kids. Even the biggest brands use them to market their products. This customizable real estate meme template from The Broke Agent is a fun way to engage with your followers. Customize it on Coffee & Contracts.

12. Modern Just Listed Instagram Post Template

Style: Modern Pricing: $59 per month Available on: LCA Marketing Center

For a clean, simple, and elegant look, this just listed template from LCA Marketing Center is perfect. Whether it's a luxury listing or a starter home, this template adds a touch of class. Great photography is key, so make sure to hire a pro or follow our DIY guide. Customize it on LCA Marketing Center.

13. Luxury Just Listed Template

Style: Luxury Pricing: $29 per month Available on: Agent Crate

With its muted pastel tones, this just listed template from Agent Crate is ideal for waterfront properties or historic homes. It exudes casual luxury, making your listings stand out. Customize it on Agent Crate.

14. Officially Off the Market Instagram Post

Style: Luxury Pricing: $54 per month Available on: Coffee & Contracts

When you've successfully sold a listing, you don't need to plaster "just sold" all over your feed. This template from Coffee & Contracts adds a touch of cleverness to your victory posts. Customize it on Coffee & Contracts.

15. Track Record Instagram Post

Style: Luxury Pricing: $59 per month Available on: LCA Marketing Center

Sharing your wins with your followers builds credibility and trust. This elegant template from LCA Marketing Center is a great way to showcase your track record. Customize it on LCA Marketing Center.

16. 5 Reasons to Work With Us Instagram Post Template

Style: Edgy Pricing: $59 per month Available on: LCA Marketing Center

Sometimes you need to pitch your services directly. This clean and simple template from LCA Marketing Center lets you do just that. Make sure to have five compelling reasons to work with you before editing this template. Customize it on LCA Marketing Center.

17. Did You Know Carousel Post

Did You Know Carousel Post Style: Modern Pricing: $54 per month Available on: Coffee & Contracts

Directly pitching to your followers can be effective. This modern template from Coffee & Contracts draws your followers in with great design and copy. The carousel format keeps them engaged until the call to action. Customize it on Coffee & Contracts.

Instagram Stories Templates

18. Under Contract Instagram Story (Animated)

Under Contract Instagram Story Style: Modern Pricing: $54 per month Available on: Coffee & Contracts

Under contract posts are an excellent way to highlight your recent successes without sounding too salesy. This story template from Coffee & Contracts grabs attention with an animated arrow. It offers multiple slides with different styles and closers. Customize it on Coffee & Contracts.

19. Open House Instagram Story

Style: Modern Pricing: $59 per month Available on: LCA Marketing Center

Luxury listings deserve a grand presentation on Instagram Stories. This open house story template from LCA Marketing Center is perfect for showcasing high-end properties. If you don't have a luxury listing, try partnering with a luxury listing agent in your brokerage. Customize it on LCA Marketing Center.

20. Real Estate Mythbusters

Real Estate Mythbusters Style: Modern Pricing: $54 per month Available on: Coffee & Contracts

Educating your followers in a fun way is a great strategy. This quick educational carousel template from Coffee & Contracts is perfect for busting real estate myths. It engages your followers and keeps them entertained. Customize it on Coffee & Contracts.

21. Describe Your House in Emojis Template

Style: Fun Pricing: $29 per month Available on: Agent Crate

Increase engagement with your followers using fun prompts like this one from Agent Crate. Building your account depends on engagement, and this template helps you achieve just that. Learn more engagement-building tricks from The Broke Agent in the guide below. Customize it on Agent Crate.

22. Market Update Instagram Story Template

Market Update Instagram Story Style: Light/Modern Pricing: $54 per month Available on: Coffee & Contracts

Stay on top of market updates with this template from Coffee & Contracts. If your personal brand leans towards chic, their light and modern version is perfect. Customize it on Coffee & Contracts.

23. Linen Open House Instagram Story Template

Style: Luxury Pricing: $29 per month Available on: Agent Crate

Simple, clean, and attractive, this open house template from Agent Crate is a great way to promote your upcoming event. Customize it on Agent Crate.

24. Yes/No Quiz Story Template

Style: Modern Pricing: $29 per month Available on: Agent Crate

Spark engagement with your followers by asking contentious questions about real estate. This template from Agent Crate is sure to get conversations flowing in the comments. Customize it on Agent Crate.

25. Open House Instagram Story Template

Style: Modern Pricing: $59 per month Available on: LCA Marketing Center

Another modern and elegant open house template from LCA Marketing Center. It's perfect for sleek and modern listings. Customize it on LCA Marketing Center.

26. This or That Home Design Instagram Story

This or That Home Design Instagram Story Style: Boho Chic Pricing: $54 per month Available on: Coffee & Contracts

Engagement is key to building your Instagram following. Quizzes like this "this or that" home design template from Coffee & Contracts are a fun way to increase engagement and grow your account. Customize it on Coffee & Contracts.

Instagram Reels Templates

27. Nobody Wants to Sell Their House: Here’s Why

Style: Modern Pricing: $54 per month Available on: Coffee & Contracts

Educate your audience, create FOMO, and showcase your personality with this Reels template from Coffee & Contracts. It even comes with a script, so you don't have to spend hours writing your own. Customize it on Coffee & Contracts.

28. Buying a House for Your Child Reels Template

Style: Graphic Pricing: $54 per month Available on: Coffee & Contracts

Show off your financial planning knowledge in a way that piques curiosity. This sleek educational Reels template from Coffee & Contracts asks an intriguing question about buying a house for your child. Customize it on Coffee & Contracts.

29. Why Homes Don't Make It to Closing Reels Template

Style: Boho Chic Pricing: $39 per month Available on: Agent Crate

Using FOMO is another effective way to drive traffic to your Reels. This template from Agent Crate grabs the attention of nervous sellers and experienced buyers alike. Customize it on Agent Crate.

Instagram Highlights Covers

30. Black Modern Instagram Highlight Cover Templates

Format: Canva Style: Modern, Bold Pricing: $2.50 Available on: Etsy

Make your Instagram highlights stand out with these modern and bold covers from Etsy. Instead of random images, your highlights will be clearly categorized and easy for your followers to navigate. Download this template on Etsy.

31. Luxury Gold Instagram Highlights Cover Templates

Format: Canva Style: Luxury Pricing: $2.99 Available on: Etsy

For a touch of elegance, these metallic gold highlights covers from Etsy are perfect. They add a luxurious feel to your profile and entice your followers to explore more of your stories. Download this template on Etsy.

32. Icon Instagram Highlights Covers

Style: Modern Pricing: $54 per month Available on: Coffee & Contracts

Keep your branding cohesive with these clean and simple highlights covers from Coffee & Contracts. When choosing templates or covers, make sure they align with your personal brand. Customize it on Coffee & Contracts.

Are Paid Social Media Templates Worth the Money?

Where to Get The Best Templates Free vs Paid

If you've made it this far, you're probably wondering why I'm recommending paid templates instead of free options like Canva. The answer is simple: quality. While free templates may suffice in a pinch, they often lack the polish and professionalism that paid templates offer.

The ROI for paid templates is undeniable. They not only provide better design but also offer engaging copy written by top-producing agents. They save you time and elevate your brand. And it's not just about social media templates – many paid services also offer templates for other marketing materials.

The 4 Best Places to Buy Real Estate Social Media Templates in 2023

If you're ready to invest in high-quality real estate social media templates, here are our top picks:

  1. Coffee & Contracts
  • Best for increasing engagement on Instagram
  • Pricing: $54 per month
  • No contract required
  1. LabCoat Agents Marketing Center
  • Best for teams and brokerages
  • Pricing: $59 per month
  • No contract required
  1. Agent Crate
  • Best for agents on a budget
  • Pricing: $29 per month
  • No contract required
  1. Etsy
  • Best for a la carte pricing
  • Pricing: varies
  • No contract required

While Coffee & Contracts and LabCoat Agents Marketing Center offer superior design and copy, Agent Crate provides a more affordable option. Etsy is also a great alternative for one-time purchases at a lower price point.

Over to You

Now that you know the best places to get real estate social media templates, it's time to level up your social media game. Let me know in the comments where you'll be getting your templates from and if you agree that paid templates offer a better ROI. Happy templating!

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