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20 Memorable Realtor Closing Gifts for Buyers and Sellers

CEO Khai Intela
As a real estate professional, you know that building meaningful connections with your clients goes beyond just facilitating property transactions. It's about adding a personal touch and leaving a lasting impression. One way to achieve...

As a real estate professional, you know that building meaningful connections with your clients goes beyond just facilitating property transactions. It's about adding a personal touch and leaving a lasting impression. One way to achieve this is by giving thoughtful and memorable closing gifts.

Why are Realtor closing gifts important?

Gift-giving has always been a universal way to express gratitude, respect, and foster relationships. In the real estate industry, closing gifts serve multiple purposes. They reinforce your dedication and attention to detail, subtly advertise your brand, and provide emotional satisfaction to both buyers and sellers.

When you give a well-thought-out closing gift, it signifies the end of a successful partnership and celebrates the new chapter in your client's life. This gesture not only shows your appreciation but also creates a memorable experience that they are likely to share with others.

Do's and Don'ts for giving Realtor closing gifts

Like any form of communication, gift-giving has its nuances. Here are some do's and don'ts to ensure your closing gift creates the intended impact:

  • Do: Personalize the gift based on your client's interests or something unique about their new home. This shows that you've paid attention to their needs and preferences.
  • Don't: Use the closing gift as a self-promotion tool. Your gift should focus on your clients' happiness and appreciation, not on advertising your business.
  • Do: Consider your client's culture, lifestyle, and taste when choosing a gift. It should be useful, respectful, and relevant to their preferences.
  • Don't: Delay in giving the gift. The best time to present it is at the closing or within a few days. A late gift may lose its impact and appear as an afterthought.

How much should you spend on a closing gift?

The golden rule is that it's the thought that counts, not the price tag. However, as a general guideline, many realtors allocate 1-2% of their commission for closing gifts. For high-value properties, some realtors might spend $200-$500. Remember, the impact and thoughtfulness of the gift matter more than its cost.

Are Realtor closing gifts tax deductible?

Yes! In the U.S., real estate agents are allowed to deduct business gifts up to $25 per person per year on their taxes. If you're giving a gift that exceeds this amount, you won't be able to claim the excess on your taxes.

20 memorable real estate closing gift ideas

Now, let's delve into the fun part: choosing the perfect closing gifts for your clients. Here are 20 suggestions that cater to a wide range of tastes and budgets:

1. Home improvement gifts

Useful for both first-time homeowners and those moving into older properties, home improvement gifts can range from high-quality tools to smart home devices. Consider a smart doorbell or a digital home assistant to add a modern touch and practical utility.

2. Local experience

Help your clients discover their new community by giving them gift cards to locally renowned restaurants, family passes to the local zoo, or tickets to popular local events. This not only allows them to explore their surroundings but also supports local businesses.

3. Personalized items

Add a personal touch by gifting a custom doormat with the family's name, monogrammed towels for the new bathroom, or a beautiful piece of artwork that complements the style of the house.

4. Green gifts

An indoor plant or a tree for the backyard can signify growth and new beginnings while adding aesthetic appeal to the property. Choose plants that are easy to care for and suitable for the local climate.

5. Decorative pieces

Consider offering a unique decorative piece, such as a beautiful vase, striking wall hanging, or a tasteful tabletop ornament. You could even opt for functional decor, like a stylish clock or an elegant lamp, sourced from local artisans to add a touch of local culture.

6. Home spa essentials

After the stress of moving, your clients would appreciate a luxurious set of home spa essentials. Think high-quality bath robes, plush towels, aromatic bath salts, scented candles, and relaxing face masks for a little self-care and pampering.

7. High-quality cookware

For clients who enjoy cooking, a set of high-quality cookware can elevate their kitchen experience. Stainless steel pots and pans or a top-of-the-line Dutch oven are excellent options. Consider high-end baking sheets or silicone baking molds for baking enthusiasts.

8. Magazine subscription

An annual subscription to a magazine that aligns with your clients' interests can be a thoughtful and ongoing gift. Choose magazines focused on home decor, cooking, gardening, or other topics they enjoy.

9. Personalized portrait

Commission a local artist to create a custom illustration of their new home, a portrait of their beloved pet, or a family illustration. This unique and touching gift will be treasured for years to come.

10. Wine or champagne

Celebrate their new home with a bottle of high-quality wine or champagne. Choose a vintage that can be saved for a special occasion or enjoyed right away. Consider adding a personalized wine box for an extra touch.

11. Cleaning service

Ease the burden of settling in by gifting a gift card for professional cleaning services. This practical and helpful gesture will be greatly appreciated.

12. Luxurious blanket

Add a cozy touch with a high-quality, soft blanket that makes their new living room or bedroom feel inviting and comfortable.

13. High-end candles

Scented candles from luxury brands can create a soothing atmosphere and help make a house feel like a home. Choose a universally appealing scent.

14. Personal chef experience

Treat your clients to a personal chef who can come and prepare a meal in their new home. This unique housewarming experience allows them to enjoy a high-end dining experience without leaving their own space.

15. Photography session

Arrange for a professional photo session in their new home, capturing lasting memories. It could be a family portrait or even an architectural photoshoot of the home itself.

16. Gardening kit

If your client has a green thumb, a gardening kit can be a perfect gift. Include a mixture of seeds suitable for the local climate and some high-quality gardening tools.

17. Locally crafted goods

Support local artisans by gifting pottery, hand-crafted decor, or other locally-produced goods. This not only adds a unique touch to their new home but also contributes to the local community.

18. High-end coffee maker

Coffee lovers will appreciate a high-quality coffee maker. Pair it with a selection of gourmet beans from a local roaster for an extra special touch.

19. Premium pet goods

Don't forget the furry members of the family! Gift high-end pet products like a designer pet bed or gourmet pet treats to show that you've considered every member's needs.

20. Subscription boxes

Choose from the variety of subscription boxes available today, such as food boxes for cooking new recipes, book boxes for avid readers, or spa boxes for some post-move pampering. It's a gift that keeps on giving and offers enjoyment for months to come.

Delivery options for Realtor closing gifts

Consider the best way to deliver the closing gift to enhance its impact. Hand-delivering the gift allows for a positive interaction with your client, allowing you to see their reaction, offer congratulations, and express gratitude for their business. This can be done at the closing meeting or when your clients receive the keys to their new home.

If your clients have moved a substantial distance away or if schedules don't align, mailing the gift is a practical option. Make sure to use a delivery service that offers tracking for safe arrival. Include a heartfelt handwritten note and ensure the gift is well-packaged and attractive when unboxed.

If the gift is for a property your clients won't be moving into immediately, consider sending it to their primary residence.

Thank you card ideas for your Realtor closing gifts

Your closing gifts should be accompanied by a heartfelt note. Keep it brief yet genuine. Here are a few message ideas for your thank you cards:

  • "Home sweet home! Enjoy settling into your new nest."
  • "A toast to your new beginnings and happy memories in your new home!"
  • "Phew! We've crossed the finish line - enjoy your new space!"
  • "It was a joy navigating this journey with you - welcome home!"
  • "Your joy at closing was a reminder of the rewards of this job. Congratulations!"
  • "Bottles popped, papers signed, keys handed - it's official, congrats on your new home!"
  • "May the years ahead in your new home be filled with joy and success."
  • "Congrats on setting down new roots. Here's to growth and prosperity in your new home."
  • "Enjoy every square foot of your beautiful new home. You deserve it!"
  • "Here's to a house full of warmth, love, and laughter. Congrats on your new home!"
  • "Best wishes as you turn your new house into a home."
  • "From house hunter to homeowner - congrats on your new home!"

Remember, closing gifts are an extension of your service and a reflection of the relationship you've built with your clients. It's the thought, effort, and sincerity behind the gift that will leave a lasting impression. This simple act of appreciation may lead to future business opportunities, referrals, and lasting relationships.

When you're ready to elevate your brand and grow your real estate business, our real estate marketing experts at Luxury Presence are here to help. Book a free demo to learn how we can create a compelling brand and a powerful online presence for you.