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20 Best Real Estate Websites For Lead Generation

CEO Khai Intela
The real estate market is sizzling hot, and staying ahead of the competition as a real estate agent requires an effective lead generation system. In this article, we will explore the 20 best real estate...

The real estate market is sizzling hot, and staying ahead of the competition as a real estate agent requires an effective lead generation system. In this article, we will explore the 20 best real estate websites for lead generation that can help you create awesome lead generation strategies.

Why Is Lead Generation Important For Real Estate Agents?

Lead generation is crucial for real estate agents because it helps identify people who are interested in what you are selling and converts them into paying customers. By finding potential customers and generating leads, you can expand your client base and boost your business.

20 Best Real Estate Websites for Lead Generation

There are numerous real estate lead generation websites that agents can utilize to find potential customers and generate leads. Here are some of the top options:

1. Zillow

Zillow's Home Page

Zillow is one of the most popular lead generation websites worldwide. It allows agents to search for potential customers based on location, interests, or home type. You can also find contact information for potential customers using Zillow.

2. Realtor.com

Realtor.com's Home Page

Realtor.com is the second-largest online real estate lead generation website. It offers real estate brokers a variety of lead generation and CRM solutions. Features like Connections Plus and Advantage Brand make it a valuable resource for generating leads and establishing your brand.

3. Zurple

Zurple's Home Page

Zurple is a sophisticated lead management system that focuses on your local area. It converts leads into conversations and maximizes your marketing budget. With Zurple, you can target specific sub-areas within individual zip codes.

4. Redx

Red X's Home Page

REDX offers non-mainstream leads, including expired listings, pre-foreclosure homes, For Rent By Owners (FRBOs), and For Sale By Owners (FSBOs). It provides a built-in lead management solution and allows you to segment leads by various filters, statuses, and tags.

5. Market Leader

Market leader's home page

Market Leader guarantees exclusive leads each month and never sells the same lead twice. It offers leads from websites like HouseValues.com, attracting potential sellers looking to determine the value of their properties. Market Leader also provides a pay-per-click advertising campaign called Leads Direct.

6. Offrs

Offrs' home page

Offrs specializes in connecting clients who are looking to sell their property with brokers who sign up for leads. It utilizes unique predictive analytics tools to predict who will become a selling lead. Offrs also offers online home evaluation tools and a built-in CRM for managing new leads.

7. Zoho CRM

Zoho CRM's Home Page

Zoho CRM provides a comprehensive lead management system with features like lead monitoring, prospecting tools, and competitor tracking. It helps you manage your lead pipeline effectively and offers various support plan alternatives.

8. Agent Locator

Agent Locator's Home Page

AgentLocator specializes in real estate lead generation pipelines and brand-building tools. It offers CRM software with automated SMS messaging and VOIP call support. The website also provides templated and fully customized real estate websites with IDX/VOW feeds and PPC advertising options.

9. BoomTown

Boom Town's Home Page

BoomTown offers automated lead distribution, common resource libraries, and location-targeted Google and Facebook ads. Its predictive CRM capabilities help match listings to probable buyers and track lead activity. The mobile app, NOW, allows team members to stay connected with prospects and follow up effectively.

10. Chime

Chime's Home Page

Chime is a combined CRM and lead generation services platform that offers AI-powered advertising campaigns and predictive analytics. It includes a Smart Dialer for convenient lead outreach and IDX-powered features like Lead Capture. Chime also has a lead scoring function to assess the authenticity of potential contacts.

11. PropertyBase

Property Base's Home Page

PropertyBase integrates website creation, marketing automation, CRM, and lead acquisition capabilities. It allows you to list, manage, and market properties from a single dashboard. With automated notifications and third-party connectors, PropertyBase streamlines lead management and enhances performance.

12. Real Geeks

Real Geek's Home Page

Real Geeks specializes in IDX websites and nurturing real estate leads. It offers CRM, property appraisal, and marketing services. The platform provides advanced lead searches, agent activity tracking, and targeted drip email marketing to specific market categories.

13. MarketingCloudFX

Marketing Cloud FX's Home Page

MarketingCloudFX is a marketing automation software with lead management capabilities. It utilizes artificial intelligence and machine learning to nurture leads and attract important clients.

14. Google My Business

Google My Business Home Page

Google My Business is a powerful tool for generating real estate leads and improving search engine optimization. By creating an online profile for your business, you can appear in relevant search results, providing users with essential information such as your address, phone number, and business hours.

15. Follow Up Boss

Follow Up Boss' Home Page

Follow Up Boss offers extensive communication and lead management features. It allows you to manage your pipeline, track prospects, and prioritize valuable leads. The platform provides a unique phone number for personalized client contact and integrates with various listing lead sources.

16. HubSpot CRM

Hubspot CRM's Home Page

HubSpot CRM is a popular lead generation website that offers an unlimited number of users and data in the free version. With pipeline management, email templates, and third-party connectors, HubSpot CRM provides valuable tools for real estate professionals. It also offers detailed statistics to optimize marketing activities.

17. Salesforce

Salesforce's Home Page

Salesforce is a widely-used lead generation website known for its versatility and customizability. It streamlines high-volume sales and marketing tasks with a range of features ideal for real estate agents.

18. Freshsales CRM

Freshsales CRM's Home Page

Freshsales CRM is a cost-effective lead management solution for agents and brokerages. It offers core CRM functionalities and tiered options to enhance functionality as your business expands.

19. Pipedrive

Pipedrive's Home Page

Pipedrive is an excellent choice for real estate businesses relying on sales. Its visually-driven interface and customized automated tools help agents make sense of large amounts of data. Pipedrive allows you to manage data from leads and long-term clients effectively.

20. Wise Agent

Wise Agent's Home Page

Wise Agent CRM is designed specifically for real estate lead management. It provides a user-friendly layout and a unique set of features. With exceptional customer support, Wise Agent is a reliable choice for real estate professionals.


An image of a person holding the keys to their home

These 20 real estate lead generation websites offer a range of features and benefits for real estate professionals. Take the time to explore each option and find the one that best fits your business needs. By utilizing these websites, you can generate leads, expand your client base, and achieve success in the competitive real estate market.