141 Best Real Estate Keywords: Boost Your Website Rankings and Attract More Clients

CEO Khai Intela
In today's digital age, it's crucial for real estate businesses to stand out online. With 72% of people turning to search engines as their first resource, incorporating the right real estate keywords is essential for...

In today's digital age, it's crucial for real estate businesses to stand out online. With 72% of people turning to search engines as their first resource, incorporating the right real estate keywords is essential for higher search rankings and attracting potential clients.

What are real estate keywords?

Real estate keywords are the specific words your target audience searches for online when seeking a real estate agent. By understanding and utilizing these keywords, you can ensure your website appears as a top search result.

141 best real estate keywords for 2023

To help you get started, here are 141 of the best real estate keywords ranked from left to right, top to bottom:

  • Realtor
  • Realtors
  • Finding a Realtor
  • How to find a Realtor
  • Find real estate agents
  • How to find real estate agents
  • Best Realtor near ___
  • Top Realtor for buying a new home
  • Short selling your home
  • For sale by owner (fsbo)
  • Why to use a realtor
  • Property sale by owner
  • For sale by owner listings
  • Top real estate agents in ___
  • Selling a home
  • Sell a home fast
  • Fastest way to sell a home in ___
  • Home selling tips
  • Cost of selling your home
  • Marketing your home
  • Ways to sell your home
  • House staging tips
  • How to stage your home
  • Foreclosure
  • Foreclosures
  • Short sales
  • Foreclosure or short sale
  • Short selling
  • Short sale process
  • Cons of a short sale
  • Best Realtor in [neighborhood]
  • Top rated Realtor in [area]
  • House for sale on [area]
  • Buy real estate
  • Buy home
  • Process of buying a home
  • Listing property for sale by owner
  • Selling your home by owner
  • Selling real estate without a Realtor
  • Tips for selling your home
  • Short selling your home
  • Top tips to get the best offer
  • Best improvements for home valuation
  • Process for selling a home
  • Tips to sell your ___ home
  • Tips to sell in under a month
  • Do open houses sell houses
  • First time home buyer guide
  • Best homes for first time home buyer
  • First time home buyer programs
  • Home buyer help
  • List of real estate agents
  • Reviews of Realtor
  • Best real estate listings
  • Find real estate
  • Foreclosures for sale
  • Buy a home
  • Houses for sale
  • House 4 sale
  • Real estate agent listings
  • Condos for sale
  • Townhomes for sale
  • Best schools near [area]
  • Horse farms outside of [area]
  • Best homes for [big business] employees
  • Relocation Realtor in [area]
  • Town houses for sale
  • Mls listings
  • Real estate listings mls
  • Mls real estate listings
  • Multiple listing services
  • Best realtor
  • Should I hire a Realtor?
  • How to choose a Realtor
  • Is it a good time to buy a house?
  • How much is my house worth?
  • Renting vs buying a house
  • Homeselling tips
  • Homebuying tips
  • How to sell a house by owner
  • How to buy a house
  • Duplexes for sale
  • Cheap houses for sale
  • Waterfront homes for sale
  • New construction homes
  • Multi-family homes for sale
  • Best neighborhoods
  • Closing costs
  • Who pays closing costs
  • Closing costs for seller
  • How to sell your house without a Realtor?
  • How much does it cost to sell a house?
  • How long does it take to sell a house?
  • First-time homebuyer programs
  • Sell my house
  • Sell my house fast
  • Home inspection checklist for sellers
  • Home inspection checklist for buyers
  • Homebuying process checklist
  • Homeselling checklist
  • Final walk-through checklist
  • Home estimate
  • Home valuation
  • What credit score is needed to buy a house?
  • How accurate are Zillow estimates?
  • How to buy a house with no money
  • Best time to sell a house
  • Best time to buy a house
  • Staging a house
  • Curb appeal
  • Curb appeal ideas
  • Curb appeal landscaping
  • Buying a foreclosed home
  • What makes buying a foreclosed property risky?
  • What not to fix when selling a house
  • How much do you lose selling a house as is?
  • Home inspection checklist
  • What is the best way to prepare for an inspection?
  • What do home inspectors look for?
  • How to win a bidding war on a house
  • How to make an offer on a house
  • How much over asking price should I offer on a home?
  • Buying a house in a seller’s market
  • How often do contingent offers fall through?
  • Buying vs building a house
  • Do open houses work?
  • What to look for when buying a house
  • FHA loans
  • FHA vs conventional loans
  • How to get preapproved for a home loan
  • How to add a room to a house cheap
  • What do appraisers look for?
  • Best home improvements to increase value
  • Buying a duplex
  • Buying a vacation home
  • 1031 exchange real estate
  • Housing bubble
  • Will home prices ever go down?
  • How to rent your house
  • Who pays realtor fees

How to find new real estate keyword opportunities

Real estate keywords extend beyond the list provided above. Here's how to find additional keywords and use them to shape your content strategy:

Use SEO tools to find more keywords

Utilize SEO tools like Ahrefs, Moz, and Semrush to uncover more keyword options and analyze your traffic potential. These tools offer various features such as keyword exploration, competitive research, and technical website audits.

Use Google for research

Type real estate-related keywords into Google and utilize the autocomplete feature and "People also ask" section to generate additional keyword suggestions. Click on the dropdowns to reveal even more ideas.

Use social media to identify hyperlocal keywords

Search for local hashtags on platforms like Twitter, Instagram, and Facebook to discover what people are discussing in your area. Targeting hyperlocal keywords increases your online visibility within your specific location.

What to look for in real estate keywords

Consider the following factors when conducting keyword research:

Keyword search volume

This metric indicates the average monthly searches for a particular keyword over a 12-month period.

Keyword difficulty (KD)

KD reflects the level of competition for a keyword in organic search rankings. A higher percentage signifies greater difficulty in achieving top rankings.

Focus on finding keywords with a decent search volume (at least 30) and a lower KD score (between 30-70%). Long-tail keywords often have lower search volumes but present valuable opportunities.

Search intent

Identify the purpose behind a user's search, which can be informational, commercial, or transactional. Based on search intent, tailor your content and prioritize keywords accordingly. For informational intent, create blog posts that provide helpful information. Commercial intent keywords should be utilized on pages like your About Me and product/service pages. Transactional intent keywords are ideal for important pages like your homepage and listings pages.

How to use keywords to guide your content creation

After selecting your keywords, analyze the search engine results page (SERP) to determine the content type that ranks highly for those keywords. This will help you structure your content to improve search rankings.

For instance, if you find that blogs with listicles rank well for a keyword like "Why to use a realtor," create a similar listicle blog to enhance your chances of ranking.

Remember to optimize various elements, including titles, URLs, content, meta descriptions, image titles, and alt text, but always prioritize content quality and aligning with user intent.

More tips for using real estate keywords

Consider these additional tips to optimize your content and boost your rankings:

  • Research long-tail keywords, which are more specific and descriptive.
  • Create content that answers buyer and seller questions.
  • Always prioritize your target audience's needs and interests.
  • Avoid competing against yourself by targeting the same keyword across multiple posts.
  • Avoid keyword stuffing and focus on producing high-quality content.
  • Demonstrate expertise, authority, and trustworthiness in your content.
  • Link new posts to existing ones to improve rankings and traffic.
  • Regularly review and update your content to keep it relevant.

Rank higher with expert SEO services

Optimizing your website and researching keyword rankings can be challenging. At Luxury Presence, our team of experts specializes in SEO optimization, allowing you to focus on your real estate business. Contact us today to learn how we can elevate your website rankings and attract quality traffic.