Xem thêm

101 Best Real Estate Websites: A Comprehensive Review

CEO Khai Intela
Let's be honest. Most real estate websites are just plain terrible. They lack the design and functionality that would make them truly effective. But here's the thing, it's not entirely their fault. Real estate agents...

101 Best Real Estate Websites Mxt Media

Let's be honest. Most real estate websites are just plain terrible. They lack the design and functionality that would make them truly effective. But here's the thing, it's not entirely their fault. Real estate agents are busy people and they often don't have the resources or time to create a custom website. That's where the problem lies.

The majority of real estate websites rely on one-size-fits-all solutions provided by big franchises or partnerships. While these solutions get the job done, they lack the personalization and unique features that can truly make a website stand out in the real estate industry.

So, we took it upon ourselves to find 100 examples of outstanding real estate agent, broker, or team websites. We personally reviewed each and every website on this list, considering various factors to rank them accordingly.

Why We Created This List

Crappy Real Estate Websites Warning: None of the sites on our list look like this.

The reason behind creating this list is simple. There are too many bad real estate websites out there. But we believe that real estate websites can be beautiful and can offer a great user experience. We aim to showcase the potential of real estate websites and inspire agents, brokers, and their technology providers to strive for excellence.

Our goals with this list are threefold:

  1. Celebrate the people who have done exceptional work in designing their websites.
  2. Showcase the websites that have excelled in terms of design and functionality.
  3. Inspire more people in the industry to create outstanding websites that push boundaries.

The List: 101 Best Real Estate Websites

Without further ado, here is our carefully curated list of the 101 best real estate websites, ranked from 100 down to 1. Each website is accompanied by a screenshot, SEO details, and a brief description to give you a comprehensive overview.

We made sure to inform each website owner that they made it onto our list, and most of them were thrilled to be included. Take the time to explore these exceptional websites and witness the possibilities that can be achieved in the real estate industry.

Make sure to also check out the Takeaways section at the end of this article. There, we share the valuable lessons we learned from studying these 101 websites.

Enjoy!

Honorable Mention: TownCville.com

Jump: Intro · The List · Bonus · Takeaways · Methods · Download

Download or Print the List

Download and print a user-friendly version of the Top 101 Real Estate Websites list. You can even leave it on the desk in your broker's office as a subtle hint for improvement.

Bonus: RadPad

Yo! You absolutely have to check out RadPad. This website is mind-blowing. Sure, it's a rental service website, unlike the others on this list, but we couldn't leave it out. It's just too good.

A screenshot doesn't do justice to this site. We had to create a screencast video to truly capture its essence. If you want to see an incredible example of drone video in real estate marketing, look no further. RadPad nails it!

Check it out, and prepare to be amazed.

Jump: Intro · The List · Bonus · Takeaways · Methods · Download

Takeaways & Lessons Learned

Maybe we should have put this at the beginning of the article because this is where the actionable information lies. Studying over 100 real estate websites has revealed some interesting patterns and insights. Here are some of the key takeaways:

1) Big metros = big budgets = better websites

It's no surprise that big cities with high property values have more representation on this list. The larger the city, the more resources and budget are available for creating exceptional websites. We've listed some examples for you to get an idea.

2) Big teams = big budgets = better websites

We've noticed a clear pattern where the best websites are associated with teams or brokerages, rather than individual agents. However, there are exceptions in big cities where individual agents have created outstanding websites. There's a correlation between the size of the team, the market they operate in, and the quality of their website.

3) Use WordPress

WordPress is a popular choice among real estate professionals, and for good reason. It offers a wide range of themes specifically designed for real estate websites, making it easy to create a stunning and functional site. Take advantage of the resources available on WordPress and give your website the professional touch it deserves.

4) Real Estate Webmasters & Agent Image

Although these service providers had a significant presence on our list, it was surprising to see that the majority of websites did not utilize their services. This emphasizes the importance of having a custom website designed by professionals, rather than relying on the standard templates provided by your franchise or broker.

5) Classic SEO: Referring domains > Number of backlinks

Our research confirmed what we already knew about SEO. The number of referring domains is more important than the number of backlinks. It's essential to focus on building relationships with different websites rather than solely focusing on acquiring backlinks. This approach will yield better results in the long run.

Jump: Intro · The List · Bonus · Takeaways · Methods · Download

Our Methods

Compiling this list was a laborious process that took a considerable amount of time and effort. We scoured the internet and searched through social media channels to find the best real estate websites. Here's how we carried out our research:

1) SEO data by Ahrefs

We relied on Ahrefs data to analyze each website's domain ranking, backlinks, and referring domains. Ahrefs provided us with the most comprehensive and accurate data for this task. However, please note that SEO data has a shelf life and may change over time.

2) Heavy North American bias

We focused primarily on North American examples since our audience and clients are predominantly based in the USA. While there are distinct differences in real estate practices worldwide, this article specifically caters to the North American market.

3) Ranks are subjective

Ranking websites is a subjective process, and we acknowledge that our approach may not align with everyone's opinion. We evaluated each website based on standardized criteria such as SEO data, user experience, branding, and uniqueness. We reviewed and re-evaluated each 11-site subgroup to arrive at our final rankings.

4) CMS & developer stats are educated guesses

We utilized tools like BuiltWith.com and Chrome's Web Inspector to gain insights into the underlying technology of each website. However, in some cases, identifying the CMS or developer was challenging. Some websites were custom-built without the use of common platforms, making it difficult to determine the exact details.

Jump: Intro · The List · Bonus · Takeaways · Methods · Download

Download or Print the List

Download and print a user-friendly version of the Top 101 Real Estate Websites list. Keep it handy as a reference or share it with colleagues.

*This post contains affiliate links

1