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10 Best Real Estate CRMs: Enhancing Your Business and Closing More Sales

CEO Khai Intela
Did you meet someone at a party who expressed interest in buying a property? Or did you forget the budget of the couple you met yesterday? As a real estate agent, staying organized is essential...

Did you meet someone at a party who expressed interest in buying a property? Or did you forget the budget of the couple you met yesterday? As a real estate agent, staying organized is essential for success and growth. That's where real estate CRM (Customer Relationship Management) software comes in.

Real estate agents face numerous challenges in today's market. Direct sales, 100% commission models, online real estate companies, and listing portals have revolutionized the industry. So how can you make the most out of every client and prospect relationship? The answer lies in using the right CRM software.

A real estate CRM can transform the way you run your business. By automating tasks and providing integrated communication tools, it allows you to focus on revenue-generating activities. But how do you choose the best real estate CRM for your business? Let's dive into the details.

What is Real Estate CRM Software?

Real estate CRM software offers integrated task management, email, calling, SMS features, and powerful automation tools. With the right CRM platform, you can win more listings, streamline your sales process, and close deals faster. It enables you to spend less time on manual busywork and more time on high-value activities.

Why Real Estate Agents Need a Great CRM

Real estate is all about relationships. To effectively manage these relationships, you need professional, quick, and effective communication. A CRM system excels at this, helping you nurture potential buyers, automate laborious tasks, and save time.

Managing vast amounts of information is another challenge for real estate agents. With hundreds of potential buyers, dozens of properties to sell, and countless past clients, staying organized is crucial. A good CRM system tells you who to reach out to and which deals to follow up on, saving both time and mental energy.

Given the high-value nature of real estate deals, staying in close contact with clients is vital. Failure to do so could cost you valuable opportunities. Don't let that happen – use a CRM to stay connected and never miss out on a deal.

Now, let's explore the 10 best real estate CRMs that can help you close more sales.

1. Close

Close CRM for Real Estate Close is an all-in-one CRM software built specifically for small and medium-sized real estate businesses. It offers powerful communication and sales automation features, including email, calling, and SMS. With Close, you can customize workflows, capture contact information, and access real-time data for informed decision-making. They even have a mobile app for iOS, with an Android version coming soon. Close is an excellent choice for residential, industrial, and commercial real estate teams.

Pricing: Close offers transparent pricing starting at $49 per month, with different plans up to $699 per month. They also provide a free CRM migration service.

2. Liondesk

Liondesk Real Estate CRMs for Residential and Commercial Industries Liondesk is a customer relationship management software designed to help businesses cultivate and manage their prospects. It offers contact management, social media integration, an AI lead assistant chatbot, and a lead capture tool. Liondesk's "Workflows" feature automates repetitive tasks and provides prewritten email templates. Although it's relatively expensive compared to other options, Liondesk offers a free 30-day trial.

Pricing: Starting at $25 per month.

3. HubSpot

HubSpot HubSpot is a popular CRM for businesses of all sizes. It excels in marketing automation features and offers a suite of tools for sales, customer support, and operations. HubSpot's CMS and marketing tools are especially useful for real estate agents who generate leads through inbound marketing. However, the complex pricing structure and potential limitations of the free version might require costly upgrades.

Pricing: The price ranges from $20 to $5,000 per month, depending on the plan.

4. Wise Agent

Wise Agent (Best Real Estate CRMs List) Screenshot of Product for Agents Wise Agent is a customer relationship management software tailored for real estate professionals. In addition to standard CRM features, it offers tools for marketing listings, following up with leads, and efficient organization. Wise Agent's pricing is straightforward and affordable, making it a viable option.

Pricing: $32 per month or $326 per year (for up to 4 team members).

5. Pipedrive

Pipedrive CRM for Real Estate Agents (Screenshot) Pipedrive offers a simple CRM solution with essential lead management and client relationship tools. It features a visual sales pipeline, drag-and-drop interface, email integrations, and customizable reports. Pipedrive's pricing is reasonable, making it an excellent choice for small businesses or brokerages. The mobile app is also great for real estate agents on the go.

Pricing: Plans range from $9.90 to $49.90 per month.

6. Zillow

Zillow CRM for Real Estate Agents and Brokers Zillow, a popular real estate listing website, also offers a CRM feature for agents. It allows agents to input and manage contact information, track leads, appointments, and open houses. While Zillow's CRM capabilities may be limited compared to dedicated CRMs, the integration with the Zillow website can be advantageous.

Pricing: Free, but additional features can cost around $300 per month.

7. Salesforce

Salesforce Real Estate CRMs Example (Screenshot) Salesforce is an industry-leading CRM designed for large real estate brokerage companies. It offers flexibility, customization options, and a wide array of features for every aspect of running a real estate business. You can set up drip campaigns, use it on a mobile app, and automate marketing. However, Salesforce's complexity and high costs may require dedicated CRM administrators and consultants.

Pricing: Starting at $25 per month per user, but costs can increase significantly based on business requirements.

8. Propertybase

Propertybase Real Estate CRMs (Screenshot in Use) Built on Salesforce, Propertybase helps real estate professionals manage their business. It includes contact, listings, transaction management tools, and a website builder. Propertybase offers a flexible contact management system, lead distribution, team management, and performance analytics. While it provides comprehensive features, some users have expressed concerns about tech support and training.

Pricing: Not publicly available, but can range from several hundred to thousands of dollars per month.

9. Follow Up Boss

Follow Up Boss CRM for Real Estate Screenshot Follow Up Boss is designed for small real estate businesses and solo entrepreneurs. It offers features to manage contacts, stay organized, and close more deals. The platform centralizes all communication with a contact, including emails, calls, messages, and social media interactions. Follow Up Boss also provides automated reminders, task management, and integrations with popular productivity tools.

Pricing: Starts at $57 per month per user, with a free 14-day trial.

10. Top Producer

Top Producer Screenshot (CRMs for Real Estate) Top Producer CRM aims to help real estate professionals manage their business. It offers a contact database, task management, and a document library. The platform also includes features like lead tracking, team management, and Internet Data Display (IDX) for detailed property information. Top Producer's pricing is higher compared to other CRMs, but it provides a trial option.

Pricing: "Essentials" package starts at $109 per month per user with a 1-year minimum contractual agreement.

Real Estate CRM Platforms Recap (Pricing Table)

CRM Pricing Features
Close Starting at $49 per month All-in-one CRM with powerful features
Liondesk Starting at $25 per month Contact management and lead automation
HubSpot Starting at $20 per month Marketing automation and robust tools
Wise Agent $32 per month CRM with marketing and organization features
Pipedrive Starting at $9.90 per month Visual sales pipeline and customizable reports
Zillow Free with additional costs CRM integrated with Zillow website
Salesforce Starting at $25 per month Highly customizable CRM for large businesses
Propertybase Pricing not publicly available CRM built on Salesforce with additional features
Follow Up Boss Starting at $57 per month Designed for small businesses and solo entrepreneurs
Top Producer Starting at $109 per month Contact management and team functionality

Real Estate Specific Features in a CRM: Are They Necessary?

While some real estate CRM vendors offer industry-specific features, it's crucial to consider whether these features actually provide value to your business. Real estate-specific features like real estate news, agent websites, and social content curation might not impact your business significantly. Staying focused on activities that drive sales is paramount.

What to Look For in a Real Estate CRM: 16 Key Features

When choosing a real estate CRM, look for these key features that enhance your business:

  • Intelligent Email Tools: Automate email workflows to scale your outreach and nurture leads.
  • Calling: Automate calls, record conversations, and increase productivity.
  • Texting: Reach clients through SMS for quick and effective communication.
  • Sales Automation: Eliminate repetitive tasks and focus on meaningful sales conversations.
  • Pipeline Management: Visualize your sales process and allocate resources effectively.
  • Ease of Use: Intuitive UI/UX for smooth adoption and quick access to information.
  • Minimal Data Entry: Streamline data entry and capture important information automatically.
  • Lead Tracking: Manage leads effectively and ensure no opportunity is missed.
  • Scheduling: Sync with your calendar for seamless appointment setting.
  • Task Management: Keep track of to-dos and stay organized.
  • Reporting & Analytics: Generate actionable reports to optimize your sales process.
  • Sales Forecasting: Project future sales and revenue to plan effectively.
  • Integrations & flexible API: Sync with other tools and customize your CRM.
  • Team Management: Monitor performance, provide support, and foster healthy competition.
  • Security: Ensure data is protected with encryption and user permission levels.
  • Customer Support: Choose a CRM with responsive customer service for efficient problem-solving.

Choose a CRM that aligns with your business goals and offers these key features to enhance your real estate operations.

Take Your Real Estate Business to the Next Level With the Right CRM

Running a real estate business is challenging, but using the right CRM can help you stay focused, manage relationships, and close more deals. While we've listed our top 10 real estate CRMs, choose the one that suits your specific needs. Want to see how Close empowers real estate professionals? Start your free trial or watch the 10-minute demo.

Start your free trial here

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